drama, entertainment, movies, Philippines, television

In 100 Words: Drama Flicks on Jeepney TV

Drama films are not on CineMo’s vocabulary.

So when Jeepney TV was finally included on ABS-CBN TVPlus last week, there was some solace for viewers who were handcuffed by CineMo’s limited film selection. Not only does Jeepney TV air a selection of classic ABS-CBN programs, they also have a vintage movie block called ‘Pasada Pelikula’ every Saturday.

Last Saturday Jeepney TV aired ‘Bituin Walang Ningning’ which is infamous for Cherie Gil’s ‘You’re nothing but a second-rate, trying hard copycat’ catchphrase. Such a tearjerking film will not fit well into CineMo’s style but luckily for viewers, Jeepney TV has it all covered.

This Saturday, ‘Pasada Pelikula’ will air ‘Dapat Ka Bang Mahalin’ which also starred Sharon Cuneta. If ABS-CBN were to decide on Jeepney TV’s fate on TVPlus come 2019, retaining it should do wonders.

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action, comedy, drama, entertainment, fantasy, movies, Philippines, suspense, television

Blurring the Lines: Is CineMo Finally Ready to Accept Drama and Romance Films?

The movie ‘Ikaw na Sana’ was aired on CineMo as part of the CineKomedya block, but was classified as a romantic drama film. (Photo courtesy of Video48 and Viva Films)

Talk about a tone shift.

CineMo, an ABS-CBN digital TV channel, has been on the airwaves for the past seven years. However, its content has stayed basically the same, airing comedy, action, suspense, sexy and fantasy films from the get-go.

But in the past few weeks, movies from the romance and drama genres began to air on CineMo as well. Such films were aired on the channel’s CineKomedya block, but for whatever reason they do not feel like comedy films at all.

Take for instance the recent airing of the film ‘Ikaw na Sana’. The movie was an adaptation of the television series that aired on GMA some 20 years ago, and it starred Bobby Andrews and Angelu de Leon alongside Gladys Reyes and Jake Roxas.

Unfortunately for CineMo, ‘Ikaw na Sana’ was labeled as a romantic drama film. And considering the film did not have any funny jokes or comedic bits, it was not appropriate for it to air on the CineKomedya block.

There were also other films that aired on CineKomedya that do not appear to be humorous at all. Some of these films foreshadowed the modern romantic comedy drama series that air on ABS-CBN these days, but for the most part tears were shed more than laughs.

With that in mind, is it the perfect time for CineMo to accept romance and drama films to the fold? Considering that they have been repeatedly airing most of the same films over and over again, perhaps it is the right time to do so.

CineMo could launch new drama and romance blocks titled CineDrama and CineRomansya on timeslots normally reserved to action and comedy flicks. That way, films from the romance and drama genres can be aired without any confusion and concern from the viewer.

Not only that, CineMo will have a deeper reservoir thanks to these films. That said, having romance and drama films on the channel does help in attracting the young and feminine audience more, even though the channel is more catered to working-class males.

The ball is now on CineMo’s court to score. One can only hope that the channel will dig deep and go beyond their comfort zone with these tearjerkers.

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