Philippines, Sports, television, United States

2015 NBA Finals Still a Hit on ABS-CBN Despite Delayed Broadcasts

The 2015 NBA Finals, won by the Golden State Warriors in six games, earned better-than-expected ratings for ABS-CBN. (Photo credits: NBA official Facebook, Getty Images)

The delayed broadcasts of the NBA Finals on ABS-CBN failed to dampen the spirits of viewers everywhere.

The series between the Golden State Warriors and the Cleveland Cavaliers garnered good ratings for the Kapamilya network. This despite the fact that the Finals coverage was once again aired on tape delay due to various programming concerns.

The ratings for each game of the NBA Finals are as follows:

Game 1 (June 5): 16.8% (Kantar) / 11.4% (AGB Nielsen)

Game 2 (June 8): 17.0% (Kantar) / 12.4% (AGB Nielsen)

Game 3 (June 10): 16.3% (Kantar) / 11.4% (AGB Nielsen)

Game 4 (June 12): 18.7% (Kantar) / Unavailable (AGB Nielsen)

Game 5 (June 15): 18.2% (Kantar) / Unavailable (AGB Nielsen)

Game 6 (June 17): 18.5% (Kantar) / 18.3% (AGB Nielsen)

According to Kantar, the NBA Finals on ABS-CBN earned a top 10 finish for each of the games played on a particular day. Overall, the series averaged an 17.6% rating, which was better than expected.

Over at AGB Nielsen, four of the six games of the NBA Finals managed to finish among the top 20 most viewed programs. The numbers for Games 4 and 5 have yet to be released as of today.

Last year’s NBA Finals between the San Antonio Spurs and the Miami Heat averaged a 16.5% rating according to Kantar, while AGB Nielsen’s numbers state that the five-game series averaged a 14.6% rating. Those finals were also aired on a delayed basis, but then again, the audience didn’t mind about it.

Overall, it was another successful season for the NBA on ABS-CBN Sports. While there were still some criticisms regarding tape-delay games, use of local commentary and excessive ad placement, there was little doubt about ABS-CBN’s capabilities in delivering the NBA games to a wider audience.

That said, expect bigger things to come once the 2015-16 season begins. And ABS-CBN Sports will be armed and ready to serve NBA and basketball fans across the country.

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Philippines, Sports, television, United States

The 2015 NBA Finals Broadcast Setup in the Philippines

 

The 2015 NBA Finals begin June 5, with the winner between the Golden State Warriors and the Cleveland Cavaliers receiving the Larry O’Brien trophy at the end of the series. (Photo credit: Wikipedia)

 

Congratulations Golden State Warriors and Cleveland Cavaliers.

Stephen Curry and LeBron James have accomplished 3/4 of their championship journey, and now, four wins separate them from the Larry O’Brien trophy. The 2015 NBA Finals is just a week away from the opening tip.

Three networks in the Philippines will have the privilege to cover this year’s NBA Finals. One of them will be ABS-CBN Sports, and upon the completion of the Western Conference Finals, the network officially released their coverage schedule for the Finals.

Once again, free TV viewers will have to endure a tortuous routine of delayed telecasts. The NBA Finals on ABS-CBN Channel 2 will air on a 20-minute delay, except for games on Monday with an 80-minute delay, a virtually similar routine as last year’s finals.

For the fifth straight finals, ABS-CBN Sports will be represented by Boom Gonzales and TJ Manotoc, part of a global media field consisting of over 200 countries that will head to Oakland, California and Cleveland, Ohio to cover the finals. This will be the 19th consective NBA Finals where the Philippines will send a media delegation.

Same-day replays will be aired on ABS-CBN Sports+Action at 8:00 p.m. News coverage of the Finals will be featured on ABS-CBN News programs such as ‘TV Patrol’, and Sports+Action’s flagship program ‘The Score’.

For those with cable subscription, Basketball TV and NBA Premium will air the NBA Finals LIVE, featuring English commentary from ESPN/ABC in the U.S. In addition, both networks will air pregame and postgame shows via the NBA TV program ‘Gametime’.

The Finals will also have same-day replays on the two networks, and if possible, another encore broadcast may be scheduled during non-game days. NBA Gametime will also air media availability and practice sessions on the day prior to each game.

And for internet and mobile subscribers, NBA League Pass on Globe will air the NBA Finals as well, with on-demand replays also available.

The 2015 NBA Finals will begin on June 5 (Manila time), and will conclude between June 12 and 19.

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Sports, television, United States

The Spurs Are No Blockbuster

Spurs logo 2002–present

Ratings for the NBA Finals have been no cakewalk, especially when the San Antonio Spurs are involved. (Logo courtesy of NBA Properties)

The San Antonio Spurs under Tim Duncan and Gregg Popovich pride themselves in depth, teamwork and execution, qualities that resulted in four NBA championships. And those same qualities are also the reason why they are competing for a fifth championship at this time of the year.

However, despite their success, they are not a ratings hit. Two of the four NBA Finals involving the Spurs registered the lowest average ratings in Finals history. The 2003 Finals against the New Jersey Nets had a 6.5 rating, while the 2007 Finals against the Cleveland Cavaliers had a 6.2 rating. This year’s series against the Miami Heat, like the Spurs’ prior appearances, is expected to rate just as low, despite the presence of LeBron James in the series.

There are two reasons why the Spurs have some of the NBA’s lowest-rated games or series. They are a small-market club, meaning that they play in a city with fewer average television sets than in cities such as Los Angeles, Boston, New York or Chicago. In addition, many criticize the Spurs’ ‘boring’ style, which emphasizes on Duncan running half-court sets each and every time. Such a slow pace would have adverse effects on the viewer’s interest.

While the Spurs lack a decent amount of viewership in the United States, globally this was not the case. The Spurs boast a good cast of foreign players to complement the team, thus viewers in France (Tony Parker), Argentina (Manu Ginobili), Brazil (Tiago Splitter), and Australia (Patty Mills) would tune in to see their popular countrymen play. Such diversity in flag and country should never be taken for granted, considering how the NBA’s global popularity has grown.

As the NBA Finals go on, it will be interesting to see how the Spurs would fare once more ratings-wise. If this were to be a short series, the ratings will be much lower; if long, it will either be even or high. Regardless, ratings for the NBA Finals will depend on how this series is played out, in terms of entertainment factor, drama, closeness of the matchups and series characters.

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