Ikaw Lang ang Iibigin to End Friday

The Kimerald reunion tour will come to an end this week.

On Friday, January 26, ‘Ikaw Lang ang Iibigin’ will air its 195th and final episode. The series, which starred Kim Chiu, Gerald Anderson, Jake Cuenca and Coleen Garcia, was first aired on May 1, 2017.

In many ways, the series was not a disappointment ratings-wise. But for the more knowledgeable viewers, the serious tone of ‘Ikaw Lang ang Iibigin’ may have turned them off a bit considering that ABS-CBN reluctantly placed the series to the late morning timeslot.

When ‘Ikaw Lang ang Iibigin’ was first announced during one of ABS-CBN’s trade fairs, many thought the series would be assigned to Primetime Bida. After all, Kim Chiu and Gerald Anderson were highly accomplished primetime stars with many top-rating series to their credit.

However, ABS-CBN decided to take ‘Ikaw Lang ang Iibigin’ to the late-morning slot that is normally assigned to more light-hearted or inspirational series (see ‘Be Careful with My Heart’ and ‘Ningning’). At this point they didn’t have a choice since Kapamilya Gold and Primetime Bida were fully loaded and they fear that postponing the series’ premiere could affect its ratings.

Nevertheless, ‘Ikaw Lang ang Iibigin’ became a hit in the ratings game, mainly due to inferior competition put up by GMA Network blocktimer TAPE Inc. During the first half of its run, ‘Ikaw Lang ang Iibigin’ was pitted against the coming-of-age drama ‘TROPS’, and after that they faced the talk show ‘The Lolas’ Beautiful Show’.

Overall, even with all the obstacles thrown against it, ‘Ikaw Lang ang Iibigin’ still managed to enjoy a great run. It was a series that is as compelling as it comes, with the premise of three triathletes entangled in a love triangle while competing in a run of their lives.

As ‘Ikaw Lang ang Iibigin’ nears its conclusion, one can only hope that these last few episodes will be as explosive as it can get. A very interesting ending awaits, so good luck with that.

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Struggling Kapamilya Gold Needs a Boost

Thanks to ‘Ika-6 na Utos’ and succeeding dramas ‘Impostora’ and ‘Haplos’, GMA Afternoon Prime suddenly looked imposingly strong against ABS-CBN’s Kapamilya Gold. (Photo credit: GMA Network)

The struggle is indeed real.

ABS-CBN’s Kapamilya Gold block has hit a rough patch of late. In the last several weeks, teleseryes ‘Pusong Ligaw’, ‘The Better Half’ and its replacement ‘The Promise of Forever’ scored fewer ratings than GMA Afternoon Prime counterparts ‘Ika-6 na Utos’, ‘Impostora’ and ‘Haplos’.

Although the three series did have a few winning moments, it was clear that the momentum is now on GMA’s side. ABS-CBN may be the better network overall, but their issues in the afternoon slots are causing plenty of concerns.

One reason why GMA suddenly became winnable in the afternoon is ‘Ika-6 na Utos’, the popular yet at times campy drama series starring Sunshine Dizon, Ryza Cenon and Gabby Concepcion. Since March, the series earned ratings of 15 to 18%, good enough to give ‘It’s Showtime’ plenty of fits.

In a previous article, From the Tube discussed how ‘Ika-6 na Utos’ was able to win the hearts of viewers while at the same time exposes ABS-CBN’s weaknesses in the afternoon slots. Although ‘It’s Showtime’ recently countered by replacing ‘Tawag ng Tanghalan’ with ‘Miss Q&A’ as the noontime show’s final segment, it still had a hard time cracking ‘Ika-6 na Utos” armor.

The success of ‘Ika-6 na Utos’ has since spread like wildfire to the two succeeding GMA Afternoon Prime series. From late August onwards, ‘Impostora’ and ‘Haplos’ earned better ratings than ‘Pusong Ligaw’ and ‘The Better Half’, and even though the latter was then replaced by ‘The Promise of Forever’, the results were mostly the same.

If ABS-CBN wants to restore order within Kapamilya Gold, drastic measures must be implemented. Going back to a three-teleserye setup is what the network desperately needs at this point, but in order to do that, they need to make some sacrifices.

For one, they must convince ‘It’s Showtime’ to either cut a portion of their airtime or return to the pre-noontime slot. Regarding the third teleserye, a possible option for that would be ‘Ikaw Lang ang Iibigin’, which despite earning good ratings in the pre-noontime slot, has a more serious storyline than its predecessors and is better equipped for the afternoon slot.

Would it be better to see Kim Chiu, Gerald Anderson, Jake Cuenca and Coleen Garcia go up against Sunshine Dizon, Ryza Cenon and Gabby Concepcion? Perhaps, but given ABS-CBN’s pre-noontime dominance, that potential matchup between ‘Ikaw Lang ang Iibigin’ and ‘Ika-6 na Utos’ will only be just that, a fantasy.

Still, the sudden change of fortune on Kapamilya Gold should give the ABS-CBN brass some sense of urgency. After all, despite their success, there are always holes with which the opponent will take advantage of, and ABS-CBN should be aware of that.

Kimerald’s Ikaw Lang ang Iibigin Relegated to Late Mornings

Seems like the reunited Kimerald will have to pay their dues in the late mornings.

Once a successful duo on ABS-CBN’s Primetime Bida, the tandem of Kim Chiu and Gerald Anderson will now take their act to the 11:30 a.m. slot with a new series that centers around the world of triathlon. This new series is called ‘Ikaw Lang ang Iibigin’.

Starring alongside another tandem in Jake Cuenca and Coleen Garcia, ‘Ikaw Lang ang Iibigin’ centers around childhood friends Bianca (Kim) and Gabriel (Gerald), both of whom aspire to become successful triathletes in order to support their families.

Along the way, the duo encounter some obstacles that will test their love for each other. ‘Ikaw Lang ang Iibigin’ will feature the following storylines:

• Bianca distances herself from Gabriel in hopes of saving her father’s life
• After a long period of separation, Bianca and Gabriel met anew in a triathlon event headlined by Carlos (Jake), a top triathlete in the country
• Carlos hires Bianca as an endorser of Tigershark, then falls in love with her to the dismay of his ex-girlfriend Isabelle (Coleen)
• Carlos and Gabriel become archrivals in both triathlon and in Bianca’s heart, but some secrets from the past soon threaten their lives

‘Ikaw Lang ang Iibigin’ will also star Gina Pareño, Bing Loyzaga, Ayen Munji-Laurel, Michael De Mesa, Daniel Fernando, Dante Rivero, Nicco Manalo, Ivan Carapiet, Andrea Brillantes, and Grae Fernandez. The series will be directed by Dan Villegas and Onat Diaz.

Unlike previous romantic late-morning series in ‘Be Careful with My Heart’ and ‘Be My Lady’, ‘Ikaw Lang ang Iibigin’ will have a more serious tone that is uncharacteristic for the slot. The storyline would have been a perfect fit for primetime, but with no slots available at the moment, ABS-CBN has no choice but to place this series before noontime.

Still, considering the past success of the Kapamilya network at the said slot, ratings should not be a problem for ‘Ikaw Lang ang Iibigin’. That said, the network only hope to see the viewers fall in love with this pensive drama.

‘Ikaw Lang ang Iibigin airs weekdays before ‘It’s Showtime’ on ABS-CBN’s PrimeTanghali.

FTT Year 2016 in Review: The 20 Stories That Define the Year in Media (Part I)

Another year is about to end. But before the calendar flips to 2017, here is a look back at the year that was in television and radio. This article looks back at the 20 moments that define the Philippine media this year.

Here is Part I of the four-part series. These stories are arranged in no particular order.

The Return of Tawag ng Tanghalan

‘It’s Showtime’ was on the brink of waving the white flag when rival ‘Eat Bulaga”s Kalyeserye segment (starring AlDub) became wildly popular in the second half of 2015. So in order to get back on track, they decided to revive a singing competition that was successful in the era of black and white television.

Thus on the second day of 2016, ‘Tawag ng Tanghalan’ was brought back as a segment of ‘It’s Showtime’. The segment would set the tone for ‘It’s Showtime”s renaissance, as it recaptured the ratings lead from ‘Eat Bulaga’ by the third week of January.

Speaking of ‘Eat Bulaga’…

Kalyeserye Concluded, Revived, Then Concluded Again

The long-running Kalyeserye segment had been on a roll since its debut on July 16, 2015. Unfortunately, the return to form of ‘It’s Showtime’, coupled by the presumed seven-month suspension of Paolo Ballesteros (a.k.a. Lola Tidora) and fans’ apparent frustration over repetitive and predictable storylines, led to a decline in popularity for the segment.

Along the way, Alden Richards and Maine Mendoza took time off to record and promote the film ‘Imagine You and Me’. With the desire to push the duo to new territory, ‘Eat Bulaga’ decided to end Kalyeserye on September 3, although they revived the skit from October 15 to December 17 with a new chapter.

Both Alden and Maine are scheduled to star in the upcoming GMA teleserye ‘Destined to Be Yours’ beginning next year, putting Kalyeserye’s future in doubt.

KathNiel, LizQuen and JaDine’s Reign on Primetime Continues

ABS-CBN’s ‘Big Three’ love teams continued to roll in 2016. The year began with ‘Pangako Sa ‘Yo’, starring Kathryn Bernardo and Daniel Padilla, reigning on the 8:40 timeslot, followed by its replacement ‘Dolce Amore’, starring Liza Soberano and Enrique Gil, which debuted on February 15.

Unfortunately, although James Reid and Nadine Lustre began the year with the highly successful ‘On the Wings of Love’, they failed to keep the momentum going when ‘Till I Met You’ premiered on August 29 to a rather lukewarm reception in the ratings. As a result, on September 19, ABS-CBN moved the series’ timeslot to 9:30 p.m., which eventually paid off.

But for every successful pairing, there are some love teams that did not click at all, as seen in this next entry.

AnBie, AlNine and ElNella: The Lost Love Teams

Barbie Forteza and Andre Paras were paired in the long-running afternoon drama ‘The Half-Sisters’, which finally came to an end on January 15. Two weeks later, they received a primetime push with ‘That’s My Amboy’, but the series ended in late April with just 68 episodes and little fanfare.

Its successor, Aljur Abrenica and Janine Gutierrez’s ‘Once Again’, did not even come close, clocking at only 59 episodes from May to July. Over at ABS-CBN, Janine’s ex-boyfriend Elmo Magalona was paired with Janella Salvador in ‘Born for You’, but the series made little impact either, lasting 65 episodes from June to September.

It remains to be seen if the three love teams will have a chance to redeem themselves next year. But in the meantime, let’s move on.

Sexy Time in 2016

The trend towards sensually mature programs continued in 2016. On ABS-CBN, ‘Pasion de Amor’, ‘Tubig at Langis’ and ‘Magpahanggang Wakas’ stood out, with Coleen Garcia, Ellen Adarna, Arci Muñoz, Isabelle Daza and Cristine Reyes emerging to showcase their newfound abilities in a more raunchy setting.

Over on GMA, ‘Sinungaling Mong Puso’, ‘The Millionaire’s Wife’ and ‘Hahamakin ang Lahat’ provided a new dimension for stars Rhian Ramos, Andrea Torres and Joyce Ching to show their chops. But perhaps their greatest contributions were ‘Juan Happy Love Story’ and ‘A1 Ko Sa ‘Yo’, both of which feature a mix of comedy and sensuality.

If 2016 set the tone for more sexual themes with SPG ratings all over the place, then what else is in store come 2017? Find out soon.

In the meantime, Part II of this four-part series is coming up tomorrow. Stay tuned.

OTWOL, Pasion de Amor Enter Final Week

‘Pasion de Amor’ and ‘On the Wings of Love’ are down to their last five episodes.

The former, first premiered on June 1, 2015, was a remake of the original Colombian telenovela that once aired on ABS-CBN. While the original was a decent success, this localized version of ‘Pasion de Amor’ became an unexpected hit, and in the process blew out the competition (at least until ‘Wowowin’ entered the picture).

Throughout its run, viewers were constantly hooked to the sensually passionate, and at times unpredictable love story involving the Samonte brothers (Jake Cuenca, Ejay Falcon, Joseph Marco) and Elizondo sisters (Ellen Adarna, Coleen Garcia, Arci Muñoz). The presence of villains such as Gabriel (Wendell Ramos) and Gabriela (Teresa Loyzaga) only added fuel to the fire.

On the other hand, the latter, first premiered August 10, 2015, marked the first foray of the JaDine (James Reid, Nadine Lustre) love team into the small screen. Based on their success in films such as ‘Diary ng Panget’ and ‘My Hopeless Romantic’, a lot of expectations were raised for the duo.

These expectations were soon met and exceeded, as ‘On the Wings of Love’ became an immediate success in its timeslot. The series was not without controversy, however, as one stripping scene involving Clark (James) and Leah (Nadine) received negative remarks from the Philippine National Police.

With a final total of 194 and 145 episodes, respectively, there is no doubt that ‘Pasion de Amor’ and ‘On the Wings of Love’ have become one of ABS-CBN’s most successful teleseryes in recent years. While GMA’s own programs tried hard to keep up with the two series, the gap in the ratings proved too much to overcome.

As ‘Pasion de Amor’ and ‘On the Wings of Love’ head to their final week, what fate awaits the former’s Samonte brothers and Elizondo sisters, and the latter’s Clark and Leah? Find out this week as the two series conclude.

Quick Turnaround for My Mother’s Secret with Pasion de Amor Premiere

A quick turnaround ensues for ‘My Mother’s Secret’.

After premiering against ‘Inday Bote’ this week, the series will enter its second week with a new opponent on the horizon. Taking over ‘Inday Bote”s slot this Monday on ABS-CBN will be ‘Pasion de Amor’, the localized remake of the original telenovela ‘Pasion de Gavilantes’.

The focus of the series will be on a trio of brothers from one family who fell in love with a trio of sisters from another in order to avenge the death of the former’s sister. The sister’s death was the result of her love affair with the latter family’s patriarch, whose wife murdered them as retribution.

Jake Cuenca (as Juan Samonte), Ejay Falcon (as Oscar Samonte) and Joseph Marco (as Franco Samonte) will play the role of the three brothers. Ellen Adarna (as Sari Elizondo), Coleen Garcia (as Jamie Elizondo) and Arci Muñoz (as Norma Elizondo) will play the role of the three sisters.

Supporting roles will be provided by Teresa Loyzaga, Aubrey Miles, Michelle Madrigal, Ahron Villena, Ingrid Dela Paz, Daria Ramirez, Alex Castro, AJ Dee, Ron Morales, Zeppi Borromeo, Ashley Rivera, Benj Bolivar, Nathaniel Britt, Mauro Lumba and June Macasaet. Ronaldo Valdez will appear in a special participation.

The original ‘Pasion de Amor’ (titled ‘Pasion de Gavilantes’ in Latin America) first aired on ABS-CBN in the late 2000s as an afternoon drama, and it starred Mexican telenovela star Mario Cimarro. When the original teaser was first shown, the network intended to air the series on Kapamilya Gold, with the premiere date set in May of this year.

But with ‘Flordeliza’, ‘Nasaan Ka Nang Kailangan Kita’ and the Koreanovela ‘Let’s Get Married’ still on the air, the Kapamilya network decided to move the series to the Primetime Bida block instead. As a result, the remake will feature less of the suggestive sultriness that was prevalent in the original series, in order to appeal to younger audiences at the 5:50 p.m. slot.

‘Pasion de Amor”s entrance next week should cause some concern for ‘My Mother’s Secret’, whose first week was off to an inauspicious start. If the first five episodes are any indication, then the latter series is in for a rude awakening.

‘Pasion de Amor’ airs starting this Monday before ‘TV Patrol’ on ABS-CBN’s Primetime Bida.