drama, entertainment, Philippines, television

Is It Time for GMA to End Contessa’s Saturday Experiment?

‘Contessa”s first few episodes did not impress viewers. Even its first Saturday episode failed to deliver. (Logo courtesy of GMA Network)

Talk about a complete 360.

Through its first nine episodes as of April 4, GMA’s ‘Contessa’ was only able to average 10% in the ratings according to Kantar. In contrast, ABS-CBN’s ‘It’s Showtime’ raked in around 17%, and while its numbers declined by around 2% during the Holy Week, it was still enough to dispatch ‘Contessa’.

Even the first Saturday episode of ‘Contessa’ on March 24 was a flop, as it earned only 9.9% compared to ‘It’s Showtime”s 17.4%. By comparison, the finale of ‘Ika-6 na Utos’ which aired the previous Saturday finished with a 20.6% rating, 10.7% better than its successor.

The slow start of ‘Contessa’ should cause plenty of concern within GMA Network. Following up a successful afternoon drama in ‘Ika-6 na Utos’ was no easy task, but no one expected ‘Contessa’ to fall way below expectations.

In the days leading up to its premiere there were some doubts on whether or not ‘Contessa’ will have a Saturday episode. Initially, GMA considered having ‘Contessa’ air only from Monday to Friday, but when the network realized that they lack suitable replacements for the 2:30 p.m. slot, they reluctantly added a Saturday episode on ‘Contessa’.

In doing so GMA gave ‘Contessa’ enormously high expectations to succeed. Unfortunately, ‘Contessa’ didn’t come close to sustaining ‘Ika-6 na Utos” high viewership, and it also didn’t help that its first foray into Saturdays failed to produce the desired result.

Perhaps it is those bandwagon viewers that only showed up during ‘Ika-6 na Utos’ and then switched to ‘It’s Showtime’ and other programs once it ended. Or perhaps GMA dramas have had a history of starting slow and then occasionally picking up ratings midway through.

Whatever the reason, it was clear that ‘Contessa’ underachieved from the get-go. Adding a Saturday episode was a huge mistake and the possibility of viewer burnout became more apparent.

But as far as GMA is concerned, ‘Contessa’ has had only one Saturday episode so far (there was no episode during Black Saturday) so it is too early to tell. Still, it remains to be seen whether or not succeeding episodes will increase viewership and give ‘Contessa’ some much-needed respectability.

If it does not improve, the onus is on GMA to end its Saturday experiment on ‘Contessa’. Good luck.

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drama, entertainment, Philippines, television

A Tough Act to Follow for Contessa

From ‘Ika-6 na Utos’ to ‘Contessa’.

Following the successful year-long run of ‘Ika-6 na Utos’, GMA will now look to fill in the big shoes that the former left. They decided to replace ‘Ika-6 na Utos’ with a series that reminded viewers of another successful teleserye from a rival network.

From the moment ‘Contessa”s teaser was aired, netizens immediately compared the series to ABS-CBN’s ‘Wildflower’ due to their similar storylines of revenge. But ‘Contessa’ lead star Glaiza de Castro had a different take, saying that her upcoming show focuses more on a woman’s constant quest for justice.

In ‘Contessa’, Glaiza is initially known as Bea, a woman who is accused and imprisoned for a crime she never committed. Determined to seek revenge and reclaim those who were taken away from her, she assumes a new identity, that of Contessa.

Throughout the series, ‘Contessa’ will feature some important characters who will be crucial to the story of Bea/Contessa. Marco (Mark Herras) is a writer and Bea’s long-time boyfriend whose gruesome murder will be central to the evolution of Bea into Contessa.

Marco’s brother Gabriel (Geoff Eigenmann) is a successful OFW who returns to the country following his murder. Meanwhile, Bea’s best friend Jong (Jak Roberto) is a secret admirer of hers who hopes to love him back.

The Imperial family, led by the matriarch Charito (Chanda Romero) and her children Vito (Gabby Eigenmann) and Daniella (Lauren Young), will serve as a major obstacle to Bea/Contessa’s plans for justice. In typical villainous fashion, the Imperials are considered manipulative, influential, sophisticated and powerful individuals who will do whatever is necessary to destroy the protagonist.

Completing the rest of the cast are Tetchie Agbayani, Leandro Baldemor, Dominic Roco, Bernadette Allyson, Melissa Mendez, Tanya Gomez, Karel Marquez, Phytos Ramirez, Denise Barbacena and Will Ashley. ‘Contessa’ will be directed by Albert Langitan.

Replacing a top-rating series in ‘Ika-6 na Utos’ will be a daunting one for ‘Contessa’. In order for viewers to commit to this new series in the long term, some interesting bits and pieces are needed to make ‘Contessa’ worth watching, a task that is difficult to fill considering it will go head-to-head with ‘It’s Showtime”s ‘Tawag ng Tanghalan’ segment.

With all things considered, GMA should only hope for the best with ‘Contessa’. It may never be able to replicate the ratings of ‘Ika-6 na Utos’, but if it all goes well, who knows what will happen next.

‘Contessa’ airs weekdays after ‘Eat Bulaga’ on GMA Afternoon Prime.

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