drama, entertainment, Philippines, television

Contessa Bids Farewell

The merciful end of ‘Contessa’ has finally arrived.

After a run of 147 episodes, ‘Contessa’ will officially close its book Saturday afternoon. And while 147 episodes seem like a successful run by GMA’s standards, its performance was anything but.

When ‘Contessa’ began, GMA initially penciled the series to air only from Monday to Friday. But when no suitable replacement for the Saturday timeslot came, GMA reluctantly added a Saturday episode to ‘Contessa’.

That said, GMA placed extremely high expectations on ‘Contessa’. They thought that airing ‘Contessa’ six times a week would capitalize on the gains made by its predecessor ‘Ika-6 na Utos’.

Unfortunately, that did not happen. ‘Contessa’ started slow, registering ratings of under 10% during its initial few weeks.

While the series was able to increase its ratings to 12-14% over the next several months, it was clear that ‘Contessa’ underachieved in comparison to ‘Ika-6 na Utos’. Many viewers felt that the series was never compelling enough to begin with and some even went as far as comparing ‘Contessa’ to ABS-CBN’s ‘Wildflower’ due to its similar themes.

It also did not help that ‘Contessa’ struggled against ‘It’s Showtime”s ‘Tawag ng Tanghalan’. Even with the criticism surrounding the latter’s penchant to go overtime (thank you Vice Ganda), ‘Contessa’ was unable to capitalize simply due to the viewers’ apathy of the situation.

If there is one solace for ‘Contessa’, it is that it gave Glaiza de Castro a chance to play the victim. Normally known for her antagonistic roles, Glaiza’s complete 360 on ‘Contessa’ proved that she is just as good playing the compassionate and sometimes vengeful characters.

Still, it did not change the fact that ‘Contessa’ never became a hit series despite its long run. Let’s face it, adding a Saturday episode was a mistake and viewers got burned out, consequently resulting in poor ratings.

In the end, GMA should learn a harsh lesson from this debacle. Airing a series five times a day was enough, but six was simply too much to feed your viewers.

On Saturday, it will be ‘Contessa”s last stand. Perhaps the time has come for GMA to end this charade once and for all.

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drama, entertainment, Philippines, television

A Tough Act to Follow for Contessa

From ‘Ika-6 na Utos’ to ‘Contessa’.

Following the successful year-long run of ‘Ika-6 na Utos’, GMA will now look to fill in the big shoes that the former left. They decided to replace ‘Ika-6 na Utos’ with a series that reminded viewers of another successful teleserye from a rival network.

From the moment ‘Contessa”s teaser was aired, netizens immediately compared the series to ABS-CBN’s ‘Wildflower’ due to their similar storylines of revenge. But ‘Contessa’ lead star Glaiza de Castro had a different take, saying that her upcoming show focuses more on a woman’s constant quest for justice.

In ‘Contessa’, Glaiza is initially known as Bea, a woman who is accused and imprisoned for a crime she never committed. Determined to seek revenge and reclaim those who were taken away from her, she assumes a new identity, that of Contessa.

Throughout the series, ‘Contessa’ will feature some important characters who will be crucial to the story of Bea/Contessa. Marco (Mark Herras) is a writer and Bea’s long-time boyfriend whose gruesome murder will be central to the evolution of Bea into Contessa.

Marco’s brother Gabriel (Geoff Eigenmann) is a successful OFW who returns to the country following his murder. Meanwhile, Bea’s best friend Jong (Jak Roberto) is a secret admirer of hers who hopes to love him back.

The Imperial family, led by the matriarch Charito (Chanda Romero) and her children Vito (Gabby Eigenmann) and Daniella (Lauren Young), will serve as a major obstacle to Bea/Contessa’s plans for justice. In typical villainous fashion, the Imperials are considered manipulative, influential, sophisticated and powerful individuals who will do whatever is necessary to destroy the protagonist.

Completing the rest of the cast are Tetchie Agbayani, Leandro Baldemor, Dominic Roco, Bernadette Allyson, Melissa Mendez, Tanya Gomez, Karel Marquez, Phytos Ramirez, Denise Barbacena and Will Ashley. ‘Contessa’ will be directed by Albert Langitan.

Replacing a top-rating series in ‘Ika-6 na Utos’ will be a daunting one for ‘Contessa’. In order for viewers to commit to this new series in the long term, some interesting bits and pieces are needed to make ‘Contessa’ worth watching, a task that is difficult to fill considering it will go head-to-head with ‘It’s Showtime”s ‘Tawag ng Tanghalan’ segment.

With all things considered, GMA should only hope for the best with ‘Contessa’. It may never be able to replicate the ratings of ‘Ika-6 na Utos’, but if it all goes well, who knows what will happen next.

‘Contessa’ airs weekdays after ‘Eat Bulaga’ on GMA Afternoon Prime.

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