The Half-Sisters Joins the ‘One-Year Serye’ Club

Welcome to the ‘one-year serye’ club, ‘The Half-Sisters’.

The highly popular teleserye on GMA’s Afternoon Prime block celebrated its one-year anniversary last Tuesday, June 9. As of today, June 11, ‘The Half-Sisters’ has a total of 262 episodes aired, with more to come as the series continues to progress.

With the milestone of reaching a year on the air, ‘The Half-Sisters’ joins a very exclusive club of local drama series with a run of at least a year. The most recent series to join the club was ABS-CBN’s ‘Be Careful with My Heart’, which aired for over two years.

‘The Half-Sisters’ premiered on Monday, June 9, 2014 as the lead-off program of Afternoon Prime. The series replaced the remake of ‘Villa Quintana’, which starred Janine Gutierrez and Elmo Magalona.

At the time of its premiere, ‘The Half-Sisters’ was joined by ‘Innamorata’ in the Afternoon Prime block. Since then, a total of five other teleseryes (‘Dading’, ‘Ang Lihim ni Annasandra’, ‘Yagit’, ‘Kailan Ba Tama ang Mali?’ ‘Healing Hearts’) have aired alongside ‘The Half-Sisters’, with ‘Yagit’ by far the longest-running of the five to date.

The pilot episode of ‘The Half-Sisters’ registered an 11.5% rating on AGB Nielsen, and a 7.3% on Kantar. Its opponent at the time, ‘Moon of Desire’, registered a 9.2 and 10.2%, respectively.

While ‘The Half-Sisters’ had a slow start early in its run, by the middle of the -ber months, it began a steady climb atop the afternoon ladder. The series ranked as the top-rated program in the weekday afternoons at the end of 2014.

Not even a new opponent in ‘Flordeliza’ can slow ‘The Half-Sisters’ down, even though the series’ criticism regarding its lengthy run began to grow. Today, ‘The Half-Sisters continues to rank among the top ten programs in the country in both Kantar and AGB Nielsen.

Typically the lifespan of a modern-day teleserye lasts four to eight months, depending on ratings and critical acclaim. But ‘The Half-Sisters’ are a different breed, a throwback to the teleseryes of the old days.

That said, expect more twists and turns to develop as ‘The Half-Sisters’ continues.

Starring Barbie Forteza, Thea Tolentino, Jean Garcia, Jomari Yllana, Ryan Eigenmann, Eula Valdes, Andre Paras, Mel Martinez, Vanness del Moral and Winwyn Marquez, ‘The Half-Sisters’ airs weekdays after ‘Eat Bulaga’ on GMA’s Afternoon Prime.

Notes: From the Tube will take a break tomorrow, June 12, in commemoration of Independence Day in the Philippines. Regular posts resume on Monday, June 15.

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‘Full House’ Returns and Other Changes on Afternoon Prime

‘Si Mama Bear, si Papa Bear, si Baby Bear!’ One of the most iconic phrases in Asianovela lore is back.

GMA announced that the Koreanovela ‘Full House’ will be re-aired on Afternoon Prime. The series, which made Korean singer Rain a full-fledged superstar in his home country, was one of the Kapuso network’s most popular and recognizable Koreanovelas.

First aired in 2005 on GMA Telebabad, ‘Full House’ became an instant success, at a time when GMA was dominating primetime television. The popularity of the original ‘Full House’ led to several more re-runs in the morning, and eventually a Filipino adaptation in 2009, starring Heart Evangelista and Richard Gutierrez.

The return of ‘Full House’ is just one of several changes that will take place on Afternoon Prime beginning today.

In response to ABS-CBN’s tweaking of ‘Kapamilya Gold’, GMA decided to counter with their own revision of Afternoon Prime. Both ‘The Half-Sisters’ and ‘Dading’ will retain their old timeslots, but that is it.

‘May Queen’, the Koreanovela starring Han Ji Hye, will now be seen at 4:05 p.m. The series replaced ‘Jewel in the Palace’ as the closing program on ‘Afternoon Prime’ early in September, but it did not fare well against ‘Pretty Man’ ratings-wise.

Now up against ‘Ana Manuela’, GMA hopes that ‘May Queen’ will enjoy an even better performance against a telenovela whose ratings have constantly fluctuated since its debut.

Also moving to a new timeslot is the News and Public Affairs block, consisting of ‘Alisto’, ‘Tunay na Buhay’, ‘Power House’, ‘Reporters’ Notebook’, and ‘Love Hotline’. The block will again compete with ABS-CBN’s News and Current Affairs block (‘Bistado’, ‘Mutya ng Masa’, ‘My Puhunan’, ‘Tapatan ni Tunying’, ‘Red Alert’), which had moved to a later timeslot since late August.

And finally, ‘Full House’ will be assigned as the closing program on Afternoon Prime. The re-run of ‘Full House’ will take on ‘Pretty Man’ in its timeslot.

The response that GMA made to ABS-CBN was swift and stirring. Now the question is, will Afternoon Prime take advantage of their revised schedule? Let’s see what happens this week on both networks.