Despite Wins, Primetime Bida’s Second Slot On a Slump

The second slot of ABS-CBN’s Primetime Bida used to be as dominant as the first.

In a span of nearly two years, the second slot was given to either KathNiel, the love team of Kathryn Bernardo and Daniel Padilla, or LizQuen, the love team of Liza Soberano and Enrique Gil. The run began with the latter’s ‘Forevermore’, followed by the former’s ‘Pangako Sa ‘Yo’, and concluded with ‘Dolce Amore’, also of the latter.

These three dramas consistently earned 30% or better ratings during their respective runs. On some occasions, they also reached 40% or better, which is around 20% more than the opposing teleserye that GMA pits against.

But on August 29, the fortunes of Primetime Bida’s second slot began to change. That night marked the premiere of JaDine’s (James Reid and Nadine Lustre) ‘Till I Met You’, which was the first series not to star either KathNiel or LizQuen in the 8:45 slot since ‘Ikaw Lamang’ in 2014.

The said series entered the scene with high expectations, and considering the smashing success of both KathNiel and LizQuen, many looked forward to a similarly dominant performance from JaDine. However, despite beating GMA Koreanovela ‘Descendants of the Sun’ in the ratings, their average mark of 26% is a far cry from the teleseryes of KathNiel and LizQuen.

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Three weeks later, ‘Till I Met You’ was demoted to the third slot, where JaDine has had success in the past. Its replacement ‘Magpahanggang Wakas’ fared no better, earning only a 25% average rating as of September 20.

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To make matters worse, the opposing GMA series began to close the gap. The final week of the Koreanovela ‘Descendants of the Sun’ averaged well over 22%, and the succeeding series ‘Alyas Robin Hood’, seemingly benefiting from the backlash that tagged them as an ‘Arrow’ copycat, earned an average of 21% through its first two episodes.

As victorious as ABS-CBN is, the recent slump in form for Primetime Bida’s second slot should give them a reason to worry. The fact is, people are getting tired of the repetitive formulas that the Kapamilya network use, and as such, have no motivation to continue watching their series.

Still, tagging the second slot of ‘Primetime Bida’ as ‘past its prime’ is premature. If ‘Magpahanggang Wakas’ can somehow create some interesting and heart-wrenching scenes in future episodes, the dominant showing of the past could resurface sooner or later.

One can only hope that ABS-CBN pushes the right buttons in order to return to their past dominance. Otherwise, GMA could end up as the winner if this slump continues.

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Struggling JaDine Demoted; Magpahanggang Wakas to Face Alyas Robin Hood

Two weeks in, and ‘Till I Met You’ is not living up to expectations.

Even though it is the third most-watched show in Kantar’s national ratings, ‘Till I Met You’ is only averaging 26% through its first eight episodes. This was a far cry from the consistent 30% or better marks enjoyed by KathNiel’s ‘Pangako Sa ‘Yo’, and LizQuen’s ‘Forevermore’ and ‘Dolce Amore’.

To make matters worse, the GMA Koreanovela ‘Descendants of the Sun’ closed the gap to within 3% as it airs its final few episodes. With the controversial series ‘Alyas Robin Hood’ nearing its premiere, it is clear that JaDine is in real trouble.

Thus, ABS-CBN decided to demote ‘Till I Met You’ to the third slot in hopes of giving JaDine less pressure to succeed. Though the duo is used to the slot during the time of ‘On the Wings of Love’, it is an entirely different story since the demotion clearly affected the morale of not only JaDine, but also their fans.

With the move of ‘Till I Met You’ to the third slot, it will now be a battle of two debuting series starting this Monday. Going toe-to-toe with ‘Alyas Robin Hood’ will be ‘Magpahanggang Wakas’, the new Kapamilya series starring Jericho Rosales, Arci Muñoz, and John Estrada.

In ‘Magpahanggang Wakas’, Jericho (as Waldo) and Arci (as Aryann) will play two young lovers who were tightly connected to one another. However, Waldo was accused of a crime that was accidental, and after his release, he appeared to have been murdered by the brother of Aryann’s would-be rapist.

Soon after, Aryann moved on and found a new love interest in Tristan (John). But after realizing that Waldo is alive, a series of complicated events begin to take place between the three.

‘Magpahanggang Wakas’ will also star Gelli De Belen, Rita Avila, Danita Paner, Liza Lorena, Lito Pimentel, Justin Cuyugan, Marco Gumabao, Maika Rivera, and Jomari Angeles. It will be directed by FM Reyes.

It will be interesting to see how the unexpected move to the second slot will affect ‘Magpahanggang Wakas’. The fact that it is a mature and sexually-charged series may not be worth a shot, considering the recent tradition of the second slot that involves young love teams.

Then again, as proven by ‘Pasion de Amor’ when it was slotted to the early evening slot, it will not be a hindrance. Still, ‘Magpahanggang Wakas’ will have its hands full as they face the ever-motivated ‘Alyas Robin Hood’.

‘Magpahanggang Wakas’ airs weeknights after ‘Ang Probinsyano’ on ABS-CBN’s Primetime Bida.

New Teleserye Alert: The Greatest Love and Someone to Watch Over Me

Two new teleseryes premiere today on ABS-CBN and GMA respectively.

On the former’s Kapamilya Gold, ‘The Greatest Love’ will finally make its long-awaited debut. The series will star veteran actress Sylvia Sanchez in what is perhaps her most definitive starring role yet.

In ‘The Greatest Love’, Sylvia will play the role of Gloria, a mother of four who is determined to have a happy and lovely family. But a terrible secret soon broke the bond between Gloria and her children, and what remained of her are memories of her problematic past.

As the story goes on, Gloria begins to suffer from Alzheimer’s disease, a crippling disorder that could erase her memories. As a result, she must find a way to reunite with her children before her condition proves too much to overcome.

Gloria’s children will be portrayed by Dimples Romana (as Amanda), Matt Evans (as Andrei), Arron Villaflor (as Paeng), and Andi Eigenmann (as Lizelle). The supporting cast of ‘The Greatest Love’ will consist of Joshua Garcia, Nonie Buencamino, Rommel Padilla, Tonton Gutierrez, Ejay Falcon, Ellen Adarna, Junjun Quintana, Aleck Bovick, Luis Alandy, Bobby Andrews, Alex Medina, Mercedes Cabral, and Guji Lorenzana.

It will be interesting to see how ‘The Greatest Love’ fares on its first week. But as far as ABS-CBN is concerned, the recent streak of good fortune on Kapamilya Gold should be more than enough to ease the pressure on the newcomer.

Directed by Jeffrey Jeturian, Mervyn Brondial, and Dado Lomibao, ‘The Greatest Love’ airs weekdays after ‘Doble Kara’ on ABS-CBN’s Kapamilya Gold.

Over on GMA’s Telebabad block, ‘Someone to Watch Over Me’ will mark the full return of more serious dramas on primetime. The series will be headlined by Lovi Poe, Tom Rodriguez and Max Collins.

Like ‘The Greatest Love’, ‘Someone to Watch Over Me’ will explore the harsh effects of Alzheimer’s disease. In the upcoming series, TJ (Tom) is an office worker who is married to his wife Joanna (Lovi), but after TJ begins to suffer from early onset Alzheimer’s disease, Joanna decides to take care of her ailing husband.

Soon after, Irene (Max), TJ’s ex-girlfriend, is allowed by Joanna to enter their home. After that, things begin to change as TJ loses memory of Joanna and instead recognizes Irene as his true love.

‘Someone to Watch Over Me’ will also include Edu Manzano, Jackie Lou Blanco, Isay Alvarez, Ronnie Lazaro, Boy 2 Quizon, Ralph Noriega, and Frances Makil. The series will be directed by Maryo J. delos Reyes.

It will be interesting to see how this upcoming GMA drama will fare against ‘Born for You’. With the latter series on a roll, and with GMA’s talent problems already well-documented, this is going to be a difficult journey for Lovi, Tom, Max and company.

‘Someone to Watch Over Me’ airs weeknights after ‘Descendants of the Sun’.

 

JaDine Returns with Till I Met You

JaDine is back on the small screen.

Seven months after the conclusion of the love team’s breakout TV hit ‘On the Wings of Love’, James Reid and Nadine Lustre return for a greater dose of ‘kilig’, but at the same time tackle more serious storylines. Their newest project, ‘Till I Met You’, will showcase a more mature JaDine, while it introduces a new star.

‘Till I Met You’ will focus on the lives of three people, each with a story to tell. Iris (Nadine) and Basti (James) are a couple and are set to marry, but things soon turn when Iris’ best friend Ali, played by JC Santos, is revealed to have a secret relationship with Basti.

Like more recent ABS-CBN dramas featuring their love teams, ‘Till I Met You’ will also highlight a particular tourist attraction. The early portion of the series was shot in Greece, a country that features a mild Mediterranean climate and a vast tradition of civilization and commerce.

Joining JaDine and JC on ‘Till I Met You’ are Carmina Villaroel, Zoren Legaspi, Pokwang, Angel Aquino, Kim Molina, Noel Trinidad and Robert Seña, with Richard Yap and Jay Manalo playing special roles. The series will be directed by Antonette Jadaone and Andoy Ranay, both of whom have been the directors of JaDine’s projects in the past.

The hype for ‘Till I Met You’ has been tremendous leading up to its premiere. News regarding the upcoming series became a constant trending topic on social media, and as such, fans of JaDine cannot stop talking about ‘Till I Met You”s hit potential.

This should cause a concern for GMA, whose continuous failures to concoct their own popular love teams have been well documented. The expected popularity of ‘Till I Met You’ could keep GMA out of it, especially now that they are airing a Koreanovela (in this case ‘Descendants of the Sun’) as a last resort.

It will be interesting to see how the new and improved JaDine will fare the second time around. But as far as viewers are concerned, there will be no surprises, as they are poised to once again generate high ratings for ABS-CBN based on past reputation.

‘Till I Met You’ premieres this Monday, and airs weeknights after ‘Ang Probinsyano’ on ABS-CBN’s Primetime Bida.

Farewell, Dolce Amore

ABS-CBN is calling tomorrow’s episode of ‘Dolce Amore’ ‘ The Most Beautiful Finale’.

And why not? After all, for over seven months, viewers were enthralled by the long-distance love story surrounding Tenten (Enrique Gil) and Serena (Liza Soberano). Their relationship may have some highs and lows as the story wore on, but come this Friday, all of that ‘kilig’ will finally pay off for good.

‘Dolce Amore’ first burst into the scene on February 15, replacing another hit drama in ‘Pangako Sa ‘Yo’. The series, which was taped in Italy early in its run, became an immediate hit, and in the process, dispelled the notion that LizQuen were a ‘one-hit wonder’ on television.

Along the way, ‘Dolce Amore’ prevailed against GMA’s own love teams in AnBie (Andre Paras and Barbie Forteza of ‘That’s My Amboy’) and AlNine (Aljur Abrenica and Janine Gutierrez of ‘Once Again’). As a result of ‘Dolce Amore”s thorough domination, GMA gave up the fight and placed the Koreanovela ‘Descendants of the Sun’ as a last resort.

Overall, ‘Dolce Amore’ lasted 137 episodes, which is ten episodes more than the combined total of rivals ‘That’s My Amboy’ (68 episodes) and ‘Once Again’ (59 episodes).  This was a testament to the success and enduring popularity of the LizQuen tandem, not to mention the storytelling magic of Cathy Garcia-Molina.

As ‘Dolce Amore’ enters its finale tomorrow night, one thing is certain. For the last time in the series, the magic of LizQuen will be on display, and viewers hope that this will be a memorable and unforgettable ending.

While tomorrow will be the end of the love story between Serena and Tenten, the story of LizQuen will go on. An upcoming film starring the love team is in the works, and is expected to be released later this year.

Coming up next on ABS-CBN’s Primetime Bida will be ‘Till I Met You’, starring another popular love team in JaDine (James Reid and Nadine Lustre). More on that tomorrow.

GMA Koreanovela to Oppose Dolce Amore

The high cost of running ‘Encantadia’ is currently felt throughout GMA Telebabad.

As director Mark Reyes earlier revealed, ‘Encantadia”s production budget is ‘roughly equal to two primetime shows or three non-primetime shows‘. As a result of these huge expenses, GMA was left with no choice but to resort to two Koreanovelas as a cheap alternative on their Telebabad block over producing another local drama.

One of these Koreanovelas happen to be the next opponent of ABS-CBN’s ‘Dolce Amore’. The latter series, starring Liza Soberano and Enrique Gil, has given GMA a lot of problems, having defeated ‘That’s My Amboy’ and the short-lived ‘Once Again’ by big margins.

It is clear to GMA that they can no longer beat the more popular tandems of ABS-CBN. With that in mind, their only course of action now is to stop chasing either LizQuen, KathNiel (Kathryn Bernardo and Daniel Padilla) and JaDine (James Reid and Nadine Lustre), and air a Koreanovela in its place, which is exactly what they’ll do tonight.

Enter ‘Descendants of the Sun’, the hit Korean drama that starred Song Joong-ki and Song Hye-kyo. The series’ plot revolves around a love story between a doctor and a soldier stationed within Greece and the Balkans.

‘Descendants of the Sun’ ran for 16 episodes in its native Korea. In the Philippines, however, it is expected to air for roughly 20-25 episodes, which is still a typically short run for a GMA Koreanovela.

The other Koreanovela in question is ‘The Healer’, which unlike ‘Descendants of the Sun’, will only air three times a week. The series will star Ji Chang-wook, Park Min-young and Yoo Ji-tae.

In its native Korea, ‘The Healer’ ran for 20 episodes. This equates to roughly 30 episodes once it airs in the Philippines.

As two Koreanovelas permeate the Telebabad lineup, GMA is now feeling the sting of frustration. After the rough start that the new ‘Encantadia’ endured, it won’t be long before GMA admits its mistake of investing heavily on the fantaserye over more important projects (e.g. digital and high-definition broadcasts).

That said, two Koreanovelas on Telebabad could only be a short-term solution to compensate for the heavy expenditures of ‘Encantadia’. But as far as GMA is concerned, these two may not be enough to solve its ratings and broadcast issues.

‘Descendants of the Sun’ airs after ‘Encantadia’, while ‘The Healer’ airs after ‘Juan Happy Love Story’ on GMA Telebabad.