My Dear Heart’s ‘Last Heartbeats’

This is indeed the ‘Last Heartbeat’.

The impending conclusion of ‘My Dear Heart’ saw ABS-CBN promote its final episodes as the ‘Last __ Heartbeats’. And if this is indeed the last heartbeat for Heart Ramos and company, what a way to go.

‘My Dear Heart’ made its way to Primetime Bida’s lineup on January 23, 2017. Although the series is considered a family drama in the mold of other classic series such as ‘May Bukas Pa’, ‘100 Days to Heaven’ and ‘Honesto’, the popularity of ‘Ang Probinsyano’ in the early primetime slot forced ABS-CBN to bump ‘My Dear Heart’ to a later time.

Nevertheless, ‘My Dear Heart’ proved to be a ratings success in its own right. The series averaged 28% in the Kantar ratings, with some episodes peaking at 30% or better.

While ‘My Dear Heart’ began its run against the Dingdong Dantes-starred ‘Alyas Robin Hood’, it was against the AlDub-starred ‘Destined to Be Yours’ that defined its tenure. Facing the seemingly formidable love team of Alden Richards and Maine Mendoza, ‘My Dear Heart’ dominated the former with relative ease, shocking the entire AlDub Nation in the process.

The final few weeks of ‘My Dear Heart’ saw the series compete against the Filipino adaptation of ‘My Love from the Star’. But like Alden and Maine, the duo of Gil Cuerva and Jennylyn Mercado could not overcome Heart’s determination to survive.

Overall, ‘My Dear Heart’ will have logged a total of 103 episodes by the time it ends this Friday. The episode count was very impressive considering the series worked behind ‘Ang Probinsyano’ in the pecking order.

Come this week, all eyes are on child star Heart Ramos, whose role as a coma-stricken daughter and angelic spirit captivated viewers throughout the country and around the world. The final episodes of the series will also see how the characters of Bela Padilla, Zanjoe Marudo, Coney Reyes, Ria Atayde and Eric Quizon react to Heart’s life-or-death struggle.

The ‘Last Heartbeat’ for ‘My Dear Heart’ is on. As for Heart Ramos, her budding career as a child star has just begun.

Why GMA’s Teleserye Countdown Timer is Overrated?

GMA is going to great lengths in hopes of winning back its audience.

The past two weekends saw the network post a countdown timer for their soon-to-air series ‘Mulawin vs. Ravena’ and ‘My Love from the Star’ (see example from ‘Dear Uge’ below). This timer was flashed during most GMA programs (exceptions are variety shows, other blocktimed programs and select GMA News shows).

The reason is unclear, but it is presumed that GMA is using the timer to promote and add some hype to their upcoming series. To be honest, though, the utilization of a countdown timer for nothing but promotion of a program is very overrated.

For starters, GMA has long been an advocate of the countdown timer, having been used to advertise not only dramas but also variety shows and other network-produced programming. However, not even the addition of a timer is enough to jack up ratings of a particular show.

‘Encantadia’, for example, had a countdown timer in the days leading up to its premiere last year. Unfortunately, despite the good reviews and the positive reception from viewers, the fantaserye failed to keep up with the juggernaut that is ‘Ang Probinsyano’.

GMA also made a countdown timer for AlDub’s ‘Destined to Be Yours’. Even though it was hyped well, the series regularly fell short to ‘My Dear Heart’ mainly because Maine Mendoza’s acting is still raw by viewers’ standards.

Contrast that to ABS-CBN’s own approach to promote a teleserye. Rather than utilizing a countdown timer like GMA does, they take advantage of the hype through social media, on-demand streaming and a strong regional and global presence.

So where does GMA stand at this point? Considering that they still have a long way to go before closing in on ABS-CBN’s national (and global) superiority, they should focus more on strengthening their regional and international reach, a deficiency that they continue to endure for many years now.

The power of social media is also a necessity for GMA to aggressively promote their programs. However, they must engage more in order to make an impact.

There are plenty of options to promote a drama. But a countdown timer for GMA teleseryes and other programs? That is unnecessary and distracting.

The End of Destined to Be Yours

AlDub needs improvement, period.

This has been a recurring theme for the tandem ever since ‘Destined to Be Yours’ premiered on February 27, 2017. The onus was that Alden Richards and Maine Mendoza are not ready to be certified primetime stars just yet, either because the expectations are too overwhelming or that the tandem still has a lot of work to do chemistry-wise and skills-wise (particularly Maine, who obviously lacked prior acting experience).

Indeed, the intent of GMA is to run ‘Destined to Be Yours’ as short as possible, and that is exactly what happened. Only 63 episodes of ‘Destined to Be Yours’ will have aired once it concludes this Friday, thus putting them in a dubious list of short-lived teleseryes that fail to reach the typical 80-episode threshold.

Still, even with an uncharacteristically short run, ‘Destined to Be Yours’ should have been winning according to AlDub loyalists, right? Considering that AlDub enjoyed a tremendous crossover appeal in both social media and on the small screen, the series should have had a winning streak in the ratings and trending topics game.

Instead, a child actress by the name of Nayomi ‘Heart’ Ramos’ (joined alongside Coney Reyes, Ria Atayde, Zanjoe Marudo and Bela Padilla) overwhelmed AlDub. The fact that the ABS-CBN drama series ‘My Dear Heart’ constantly defeated ‘Destined to Be Yours’ in the ratings does not sit well with AlDub fans.

Unfortunately, that is the reality of it all. Alden and Maine together are simply not primetime material for the moment.

With the impending conclusion of ‘Destined to Be Yours’, there is plenty more work to do for AlDub. While they will still be an integral part of ‘Eat Bulaga’ for years to come, GMA should start working on their skills and chemistry in hopes of elevating the duo to the same heights as KathNiel, LizQuen and JaDine.

Unfortunately, they will not have someone like Cathy Garcia Molina to guide them. That said, GMA must look for someone with equal capabilities as the former in order to turn AlDub to a success story, and that alone is not easy.

For now, rest easy AlDub. After that, it’s time to get back to business.

ABS-CBN Wins All Timeslots Last Monday According to Kantar

Not even AlDub’s much-anticipated primetime debut can stop ABS-CBN from reaching an immaculate record.

On Monday, February 27, all ABS-CBN programs defeated their respective GMA counterparts in the ratings, according to Kantar Media. This includes a rare victory for ‘Magandang Buhay’ (8.1%), as it swept all of GMA’s Astig Authority block (‘Ghost Fighter’ (5.9%), ‘Pokemon XY’ (6.7%) and ‘Bleach’ (7.3%)) and the European fantasy series ‘Wolfblood’ (6.8%).

As always, ABS-CBN’s usual suspects dominate the list, with the network continuing to prevail from late morning to late night. Six of the top ten slots belong to ABS-CBN programs, with ‘Ang Probinsyano”s 42.8% leading the way.

Even the network’s programs in the wee hours earned a victory as well. The 4:00-5:30 a.m. slot was won by ‘O Shopping’ (0.4%) and a rerun of ‘Mga Kwento ni Marc Logan’ (1 %) over ‘Reporters Notebook’ (0.9%), while the 11:45-1:00 a.m. slot was won by ‘Mission Possible’ (1.8%) and ‘O Shopping’ (0.9%) over ‘The 700 Club Asia’ (1.2%) and ‘EZ Shop’ (0.6%) respectively.

But the highlight of the day was the matchup between newcomer ‘Destined to Be Yours’ and ‘My Dear Heart’. The former, starring Alden Richards and Maine Mendoza, entered the night with high expectations, and considering the duo’s popularity in the last two years, the series was poised to get off to a sizzling start.

Instead, it was fellow young star Ria Atayde who turned heads. Her debut as Margaret’s (Coney Reyes) daughter Gia helped ‘My Dear Heart’ defeat ‘Destined to Be Yours’ 29.1 to 20.2%.

And finally, two shows that are normally affected by ABS-CBN Regional’s own programming managed to beat the odds. Both ‘Umagang Kay Ganda’ (5.2%) and ‘Minute to Win It’ (14%) prevailed over ‘Unang Hirit’ (4 %) and ‘Wowowin’ (13.7%) respectively, despite getting preempted by ABS-CBN Regional morning shows and ANR-produced ‘TV Patrol’.

Overall, it was thorough domination on the part of ABS-CBN. No one knows when will this rare wire-to-wire win will take place again, but one thing is for sure: ABS-CBN continues to reign as the Philippines’ top network.

Can AlDub Rule Primetime with Destined to Be Yours?

Alden Richards and Maine Mendoza’s biggest test lies ahead.

After spending over a year captivating viewers with their spontaneous ‘kilig’ and acting skills on ‘Eat Bulaga”s Kalyeserye, the popular love team now moves over to primetime for a new challenge. As a reward to their enduring success, GMA and APT Entertainment gave Alden and Maine a new project in hopes of conquering a new audience.

Enter ‘Destined to Be Yours’, the upcoming drama series which will air later tonight on GMA Telebabad. It will be Alden’s first lead primetime series since the ill-fated mini-drama ‘Ilustrado’, while it will be the first for the still-relative newcomer Maine.

In ‘Destined to Be Yours’, Benjie (Alden) is an up-and-coming architect who spearheads a construction project in the mountainous area of Pelangi. As fate would have it, he meets Sinag (Maine), a radio jock in the province, and the two soon fell in love with each other.

However, their philosophical differences would soon get in the way of their relationship. That said, it will be up to them to sort their issues and find true love within their hearts.

‘Destined to Be Yours’ will also star Janice de Belen, Boots Anson Roa, Lotlot de Leon, Gardo Versoza, Tommy Abuel, ina Feleo, Ronnie Henares, Sheena Halili, Dominic Roco, Juancho Trivino, RJ Padilla, and Koreen Medina. It will be directed by Irene Villamor.

While Alden and Maine have established themselves as a love team to be reckoned with, conquering primetime will not be easy for the two. The dominance of ABS-CBN’s Primetime Bida, in particular, has taken its toll on GMA Telebabad, and for the network, giving AlDub a teleserye of their own could be the block’s last chance at survival.

It will also be interesting to see if AlDub on primetime can win over netizens on social media. Considering how highly successful ABS-CBN is in drawing millions of tweets for their shows, GMA will definitely have their hands full trying to make an impact online with AlDub’s newest series.

As AlDub takes over GMA Telebabad, it remains to be seen if their overwhelming success on noontime will translate over to primetime. With high expectations mounting, GMA can only hope that Alden and Maine will deliver and reverse course for the seemingly moribund Telebabad block.

‘Destined to Be Yours’ airs weeknights after ‘Encantadia’ on GMA Telebabad.

FTT Year 2016 in Review: The 20 Stories That Define the Year in Media (Part I)

Another year is about to end. But before the calendar flips to 2017, here is a look back at the year that was in television and radio. This article looks back at the 20 moments that define the Philippine media this year.

Here is Part I of the four-part series. These stories are arranged in no particular order.

The Return of Tawag ng Tanghalan

‘It’s Showtime’ was on the brink of waving the white flag when rival ‘Eat Bulaga”s Kalyeserye segment (starring AlDub) became wildly popular in the second half of 2015. So in order to get back on track, they decided to revive a singing competition that was successful in the era of black and white television.

Thus on the second day of 2016, ‘Tawag ng Tanghalan’ was brought back as a segment of ‘It’s Showtime’. The segment would set the tone for ‘It’s Showtime”s renaissance, as it recaptured the ratings lead from ‘Eat Bulaga’ by the third week of January.

Speaking of ‘Eat Bulaga’…

Kalyeserye Concluded, Revived, Then Concluded Again

The long-running Kalyeserye segment had been on a roll since its debut on July 16, 2015. Unfortunately, the return to form of ‘It’s Showtime’, coupled by the presumed seven-month suspension of Paolo Ballesteros (a.k.a. Lola Tidora) and fans’ apparent frustration over repetitive and predictable storylines, led to a decline in popularity for the segment.

Along the way, Alden Richards and Maine Mendoza took time off to record and promote the film ‘Imagine You and Me’. With the desire to push the duo to new territory, ‘Eat Bulaga’ decided to end Kalyeserye on September 3, although they revived the skit from October 15 to December 17 with a new chapter.

Both Alden and Maine are scheduled to star in the upcoming GMA teleserye ‘Destined to Be Yours’ beginning next year, putting Kalyeserye’s future in doubt.

KathNiel, LizQuen and JaDine’s Reign on Primetime Continues

ABS-CBN’s ‘Big Three’ love teams continued to roll in 2016. The year began with ‘Pangako Sa ‘Yo’, starring Kathryn Bernardo and Daniel Padilla, reigning on the 8:40 timeslot, followed by its replacement ‘Dolce Amore’, starring Liza Soberano and Enrique Gil, which debuted on February 15.

Unfortunately, although James Reid and Nadine Lustre began the year with the highly successful ‘On the Wings of Love’, they failed to keep the momentum going when ‘Till I Met You’ premiered on August 29 to a rather lukewarm reception in the ratings. As a result, on September 19, ABS-CBN moved the series’ timeslot to 9:30 p.m., which eventually paid off.

But for every successful pairing, there are some love teams that did not click at all, as seen in this next entry.

AnBie, AlNine and ElNella: The Lost Love Teams

Barbie Forteza and Andre Paras were paired in the long-running afternoon drama ‘The Half-Sisters’, which finally came to an end on January 15. Two weeks later, they received a primetime push with ‘That’s My Amboy’, but the series ended in late April with just 68 episodes and little fanfare.

Its successor, Aljur Abrenica and Janine Gutierrez’s ‘Once Again’, did not even come close, clocking at only 59 episodes from May to July. Over at ABS-CBN, Janine’s ex-boyfriend Elmo Magalona was paired with Janella Salvador in ‘Born for You’, but the series made little impact either, lasting 65 episodes from June to September.

It remains to be seen if the three love teams will have a chance to redeem themselves next year. But in the meantime, let’s move on.

Sexy Time in 2016

The trend towards sensually mature programs continued in 2016. On ABS-CBN, ‘Pasion de Amor’, ‘Tubig at Langis’ and ‘Magpahanggang Wakas’ stood out, with Coleen Garcia, Ellen Adarna, Arci Muñoz, Isabelle Daza and Cristine Reyes emerging to showcase their newfound abilities in a more raunchy setting.

Over on GMA, ‘Sinungaling Mong Puso’, ‘The Millionaire’s Wife’ and ‘Hahamakin ang Lahat’ provided a new dimension for stars Rhian Ramos, Andrea Torres and Joyce Ching to show their chops. But perhaps their greatest contributions were ‘Juan Happy Love Story’ and ‘A1 Ko Sa ‘Yo’, both of which feature a mix of comedy and sensuality.

If 2016 set the tone for more sexual themes with SPG ratings all over the place, then what else is in store come 2017? Find out soon.

In the meantime, Part II of this four-part series is coming up tomorrow. Stay tuned.