End of the Line for The Millionaire’s Wife

‘The Millionaire’s Wife’ is down to its final two episodes.

Led by Andrea Torres in what GMA calls her most mature series yet, ‘The Millionaire’s Wife’ will officially conclude its 67-episode run tomorrow afternoon. All series long, viewers were able to witness the life of single mother-turned-rich wife Luisa (Andrea), and her struggles to deal with two things: money, and love and compassion for others.

‘The Millionaire’s Wife’, which also starred Robert Arevalo, Mike Tan, Jaclyn Jose, Sid Lucero, Ina Raymundo and Rich Asuncion, first premiered on March 14 as a replacement to ‘Destiny Rose’. Initially, the series started strong, registering a 12.5% national rating; in contrast, rival ABS-CBN Koreanovela ‘My Love Donna’ only earned a 9.1% mark on its own premiere day.

The dominance of ‘The Millionaire’s Wife’ soon led to the cancellation of the poorly-performing ‘My Love Donna’. Then on April 11, the Kapamilya network placed ‘Tubig at Langis’ opposite ‘The Millionaire’s Wife’, and from that point on, the momentum turned in the former’s favor.

While ‘Tubig at Langis’ carried its average ratings of 15% or better to its new timeslot, ‘The Millionaire’s Wife’ continued to score 12% with each passing episode; only this time, they were on the losing end. The former’s confrontational scenes involving Irene (Cristine Reyes) and Clara (Isabelle Daza) proved to be a hit, and it doomed the latter.

Notwithstanding its impressive start early in its run, it was clear that ‘The Millionaire’s Wife’ finally met its match in ‘Tubig at Langis’. While Andrea Torres was able to make the most of her evolving artistic repertoire, ABS-CBN still had the edge in terms of storytelling, and this gave ‘Tubig at Langis’ the advantage.

Now that ‘The Millionaire’s Wife’ will come to an end, let’s just hope that the final episodes of this series will bring a lasting impression to its viewers. Otherwise, it may end up as the latest in a string of GMA teleserye letdowns.

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In 100 Words: The Millionaire’s Wife Premieres Today

Andrea Torres returns to drama with the upcoming series ‘The Millionaire’s Wife’.

The series, which also stars the likes of Mike Tan, Robert Arevalo, Sid Lucero, Ina Raymundo and Jaclyn Jose, tells the story of a woman who had to choose between two things: love or money, in order to save her life. ‘The Millionaire’s Wife’ will be directed by Albert Langitan, with Roy Iglesias serving as its creative director.

Replacing ‘Destiny Rose’ on GMA’s Afternoon Prime, ‘The Millionaire’s Wife’ is expected to have a great start to its run, considering its opponent is an ABS-CBN Koreanovela in ‘My Love Donna’ (some areas will receive ‘Game ng Bayan’ instead). Still, it remains to be seen whether or not Andrea Torres’ return to drama will pay off.

‘The Millionaire’s Wife’ airs weekdays at 4: 15 p.m., after ‘Hanggang Makita Kang Muli’.

Destiny Rose, And I Love You So End Tomorrow

Another ‘Battle of the Finales’ takes place tomorrow afternoon.

ABS-CBN’s ‘And I Love You So’ and GMA’s ‘Destiny Rose’ will officially conclude after their respective runs of 70 and 130 episodes. The two series have been on a collision course since December of last year, with both shows exchanging ratings victories on numerous occasions.

‘Destiny Rose’ premiered on September 14, 2015, and was the latest GMA series to tackle LGBT issues (similar to ‘My Husband’s Lover’ and ‘The Rich Man’s Daughter’). The series starred Ken Chan as a transwoman, and was joined by Fabio Ide, Katrina Halili, Manilyn Reynes, Michael de Mesa and Joko Diaz, among others.

Replacing ‘Healing Hearts’ on Afternoon Prime, ‘Destiny Rose’ initially struggled in the ratings when it premiered, but soon managed to win the hearts of viewers with the transformation of Ken’s character into a woman. Like the two prior LGBT-themed GMA series, its story received numerous praise from critics.

‘And I Love You So’, on the other hand, premiered on December 7, 2015, and it starred Julia Barretto and Miles Ocampo as rivals turned stepsisters. They were joined by Dimples Romana, Tonton Gutierrez and Angel Aquino, among others.

Premiering as a replacement to the short-lived Kapamilya series ‘Walang Iwanan’, ‘And I Love You So’ proved that it can keep up with ‘Destiny Rose’ in the ratings. But unlike their fellow Kapamilya Gold dramas ‘Doble Kara’, ‘All of Me’ and ‘Tubig at Langis’, ‘And I Love You So’ was unable to dominate, which should bother the cast given the potential of both Julia and Miles.

In any event, this should be an exciting ‘Battle of the Finales’. For ‘And I Love You So’ and ‘Destiny Rose’, it’s all about finishing on a right note, and tomorrow afternoon, viewers will find out how their stories conclude.

Meanwhile, ABS-CBN and GMA have announced replacements for the two series. The Kapamilya network will go back to airing Koreanovelas with ‘My Love Donna’, while the Kapuso network will counter with ‘The Millionaire’s Wife’.

More on that in upcoming articles.

Walang Iwanan Ends Friday; And I Love You So to Take Over

This Friday marks a rather short conclusion to ‘Walang Iwanan’.

Premiering on October 19, ‘Walang Iwanan’ managed to air just 35 episodes, which is shorter than a typical ABS-CBN teleserye. No one expected this to happen, considering the Kapamilya network’s high standards when it comes to their teleseryes.

But there are some reasons why ‘Walang Iwanan’ had to end sooner. Beauty Gonzales is due to give birth either within this month or early next year, while Jhong Hilario will be busy running for public office next year.

As for ‘Walang Iwanan”s ratings, the series averaged a 10% rating throughout its run. On the other hand, GMA’s ‘Destiny Rose’ managed a 14% rating per episode according to the Kantar national ratings.

The same goes to AGB Nielsen’s Mega Manila ratings, where ‘Destiny Rose’ performed better than ‘Walang Iwanan’. Overall, ‘Walang Iwanan”s ratings was a letdown from its predecessor ‘Nasaan Ka Nang Kailangan Kita’.

Still, it was not an excuse for them to have a short run. After all, there are other circumstances that led to its tenure of over two months.

Next up for ABS-CBN will be Julia Barretto’s first teleserye since 2013’s ‘Mirabella’. Julia’s new series, ‘And I Love You So’, will feature her and Miles Ocampo as stepsisters turned archrivals, all for the love of one man, portrayed by Inigo Pascual.

The story of ‘And I Love You So’ will revolve around the rivalry between the characters of Julia and Miles, who soon found out they were stepsisters. Their lives would change, however, when their parents, portrayed by Dimples Romana and Tonton Gutierrez, reunite and become engaged.

But just as they begin living a normal life, the latter’s first wife, portrayed by Angel Aquino, returns after years of estrangement and seek revenge on his new fiancée. With it comes a series of events that will test the family’s determination to stay together and mend some old wounds.

‘And I Love You So’ will be the latest collaboration between ABS-CBN and Dreamscape Entertainment, whose track record of producing successful teleseryes has been well-documented. But for Julia Barretto, it is about redemption, especially after an inauspicious debut as a lead star in ‘Mirabella’.

That said, ABS-CBN hopes that ‘And I Love You So’ will help bring the best out of Julia. But whether or not it will translate to better ratings remains to be seen, so good luck.

‘And I Love You So’ premieres this Monday after ‘All of Me’ on ABS-CBN’s Kapamilya Gold.

GMA Afternoon Prime Revamps Schedule

The newly-premiered GMA series ‘Destiny Rose’ is one of three teleseryes whose running times were extended as part of Afternoon Prime’s revamped schedule. (Logo courtesy of GMA Network/Destiny Rose Official Facebook)

GMA’s Afternoon Prime block is now down to four programs.

In an attempt to curb the declining ratings of the block, GMA decided to shrink the amount of programs that Afternoon Prime normally airs. The victim of this revamp is the Koreanovelas; following the conclusion of ‘Birth of a Beauty’, GMA decided not to air a Koreanovela in the afternoon, leaving Afternoon Prime with just four programs.

The four programs are:

• The Half-Sisters
• Buena Familia
• Destiny Rose (new show)
• News and Public Affairs block (Alisto, Tunay na Buhay, Power House, Reporters’ Notebook, Love Hotline)

This means that GMA will now extend the running times of the three teleseryes by 5-10 minutes. So expect ‘The Half-Sisters’, ‘Buena Familia’ and newcomer ‘Destiny Rose’ to air for nearly an hour each, which is uncharacteristic for a teleserye.

As for the News and Public Affairs block, the new schedule puts them out of position. Instead of going head-to-head with their ABS-CBN counterparts, they will now go up against ‘Kapamilya: Deal or No Deal’, which is a definite mismatch based on the latter’s recent string of ratings success.

Overall, this is not a good scheduling idea for GMA in the long run. Since the three teleseryes run for nearly an hour, there will be issues of more frequent commercial breaks and unexpected cliffhangers, something that would make these teleseryes tough and mentally draining to watch even for the more die-hard viewers.

Not even the viewership of ‘Eat Bulaga’ will help either. Despite the show’s recent success with the AlDub phenomenon, the momentum built up during ‘Eat Bulaga’ gradually falls after the show ends, due to various factors.

That said, the reduction of the number of programs in the afternoon is of no use for GMA. Dragging these programs for an extended period may mean disaster for this once-formidable programming block.

Now it’s up to ABS-CBN’s Kapamilya Gold to take advantage. GMA’s loss is now ABS-CBN’s gain.