Encantadia’s Last Stand (For Now)

The retelling of ‘Encantadia’ is down to its last few episodes, sort of.

For the past 10 months, ‘Encantadia’ gave ‘Ang Probinsyano’ all they could handle. For every gunshot and fist that Cardo (Coco Martin) throws to all criminal masterminds, the Sang’gres respond with mystical powers that could not only repel the forces of evil, but also help revive their allies who have previously died.

The epic story of ‘Encantadia’ will have a total of 218 episodes when it was all said and done. With so many episodes (not to mention recurring characters) made, it should have been a feel-good tale for Kapuso fans around the world.

Instead, ‘Encantadia’ simply could not keep up with the more compelling series that is ‘Ang Probinsyano’. As of May 12, the former’s average rating is 24% per episode, which is not enough to overcome the near-40% marks that ‘Ang Probinsyano’ tallies.

Having spent a lot of money using elaborate production sets and nearly half of GMA’s roster of artists, the below average performance of ‘Encantadia’ should cause a lot of concern for GMA management. After all, the broadcast of the series brought in some high expectations considering the original series’ immense popularity.

Unfortunately, big-budgeted fantaseryes no longer work in this day and age. The focus of Philippine television is on the here, now and future (e.g. digital and high-definition broadcasts), and for whatever reason, GMA simply mortgaged that future in favor of quick fixes that do not go their way.

 

That said, ‘Encantadia”s long run will not be remembered for its mystical tales or its memorable characters. It will only be remembered for three things: ambitious, expensive and underwhelming.

Looking ahead, GMA will have another fantaserye (Mulawin vs. Ravena) that will once again question their financial capabilities. It a shame, but regardless of critical opinion, GMA will continue to risk them all in hopes of finally getting the victory, even if it means draining the last remaining reserves in their back pocket.

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GMA Koreanovela to Oppose Dolce Amore

The high cost of running ‘Encantadia’ is currently felt throughout GMA Telebabad.

As director Mark Reyes earlier revealed, ‘Encantadia”s production budget is ‘roughly equal to two primetime shows or three non-primetime shows‘. As a result of these huge expenses, GMA was left with no choice but to resort to two Koreanovelas as a cheap alternative on their Telebabad block over producing another local drama.

One of these Koreanovelas happen to be the next opponent of ABS-CBN’s ‘Dolce Amore’. The latter series, starring Liza Soberano and Enrique Gil, has given GMA a lot of problems, having defeated ‘That’s My Amboy’ and the short-lived ‘Once Again’ by big margins.

It is clear to GMA that they can no longer beat the more popular tandems of ABS-CBN. With that in mind, their only course of action now is to stop chasing either LizQuen, KathNiel (Kathryn Bernardo and Daniel Padilla) and JaDine (James Reid and Nadine Lustre), and air a Koreanovela in its place, which is exactly what they’ll do tonight.

Enter ‘Descendants of the Sun’, the hit Korean drama that starred Song Joong-ki and Song Hye-kyo. The series’ plot revolves around a love story between a doctor and a soldier stationed within Greece and the Balkans.

‘Descendants of the Sun’ ran for 16 episodes in its native Korea. In the Philippines, however, it is expected to air for roughly 20-25 episodes, which is still a typically short run for a GMA Koreanovela.

The other Koreanovela in question is ‘The Healer’, which unlike ‘Descendants of the Sun’, will only air three times a week. The series will star Ji Chang-wook, Park Min-young and Yoo Ji-tae.

In its native Korea, ‘The Healer’ ran for 20 episodes. This equates to roughly 30 episodes once it airs in the Philippines.

As two Koreanovelas permeate the Telebabad lineup, GMA is now feeling the sting of frustration. After the rough start that the new ‘Encantadia’ endured, it won’t be long before GMA admits its mistake of investing heavily on the fantaserye over more important projects (e.g. digital and high-definition broadcasts).

That said, two Koreanovelas on Telebabad could only be a short-term solution to compensate for the heavy expenditures of ‘Encantadia’. But as far as GMA is concerned, these two may not be enough to solve its ratings and broadcast issues.

‘Descendants of the Sun’ airs after ‘Encantadia’, while ‘The Healer’ airs after ‘Juan Happy Love Story’ on GMA Telebabad.