drama, entertainment, fantasy, Philippines, television

Encantadia’s Last Stand (For Now)

The retelling of ‘Encantadia’ is down to its last few episodes, sort of.

For the past 10 months, ‘Encantadia’ gave ‘Ang Probinsyano’ all they could handle. For every gunshot and fist that Cardo (Coco Martin) throws to all criminal masterminds, the Sang’gres respond with mystical powers that could not only repel the forces of evil, but also help revive their allies who have previously died.

The epic story of ‘Encantadia’ will have a total of 218 episodes when it was all said and done. With so many episodes (not to mention recurring characters) made, it should have been a feel-good tale for Kapuso fans around the world.

Instead, ‘Encantadia’ simply could not keep up with the more compelling series that is ‘Ang Probinsyano’. As of May 12, the former’s average rating is 24% per episode, which is not enough to overcome the near-40% marks that ‘Ang Probinsyano’ tallies.

Having spent a lot of money using elaborate production sets and nearly half of GMA’s roster of artists, the below average performance of ‘Encantadia’ should cause a lot of concern for GMA management. After all, the broadcast of the series brought in some high expectations considering the original series’ immense popularity.

Unfortunately, big-budgeted fantaseryes no longer work in this day and age. The focus of Philippine television is on the here, now and future (e.g. digital and high-definition broadcasts), and for whatever reason, GMA simply mortgaged that future in favor of quick fixes that do not go their way.

 

That said, ‘Encantadia”s long run will not be remembered for its mystical tales or its memorable characters. It will only be remembered for three things: ambitious, expensive and underwhelming.

Looking ahead, GMA will have another fantaserye (Mulawin vs. Ravena) that will once again question their financial capabilities. It a shame, but regardless of critical opinion, GMA will continue to risk them all in hopes of finally getting the victory, even if it means draining the last remaining reserves in their back pocket.

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business, drama, entertainment, news, Philippines, politics, public affairs, television

Explaining the Disappearance of GMA’s Teleserye Episode Teasers

Notice something different on GMA these past few weeks?

Anyone who tuned in to Channel 7 should take a look at the commercial breaks during every program. There are the usual episode teasers, programming trailers and advisories, product advertisements, and for election season, political advertisements for national candidates.

But there is one aspect that is missing from these commercial breaks of late, and that is the episode teasers for all GMA teleseryes. So what happened to them?

As April got underway, GMA elected to stop airing episode teasers for their teleseryes, and instead create repetitive 10-second advisories for each program. Even in the network’s official YouTube page, the said episode teasers were nowhere to be found of late; their most recent upload was that of ‘Poor Señorita’ (see above), and that was two weeks ago.

The motive of GMA, it seems, is to save money, particularly since the upcoming national elections will require a heftier budget for GMA News coverage and teleseryes take a majority of the network’s overall production cost. While GMA appeared to have increased their income by 111%, as far as they were concerned, it was still not enough.

Remember, an episode teaser’s purpose is to preview the upcoming episode that will air on that day. But since GMA decided to remove this approach for their teleseryes, this left viewers without any information on what will happen to the upcoming episode of a particular series.

That said, with the lack of any promotional effort for their teleseryes, GMA’s continued decline is once again becoming evident. And it didn’t help that they are also a non-factor in the ratings and on social media.

It will be interesting to see how this latest conservative effort will pay off for GMA. With elections drawing near, GMA needs to step up their game, otherwise they might fall even further behind ABS-CBN and TV5 as far as technological resources go.

And yes, there’s still the new ‘Encantadia’ to worry about, so this is definitely now or never for GMA. Good luck.

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business, entertainment, fantasy, news, Philippines, public affairs, television

How Did Encantadia and Other Fantaseryes Hurt GMA in the Long Term?

GMA’s big investment on fantaseryes took its toll on the network’s long-term plans. (Photo credit: GMA Network)

The upcoming requel of ‘Encantadia’ is worth watching, that is, if you’re really a die-hard Kapuso fan.

But while anticipation is high on the new ‘Encantadia’, the broadcasting and financial aspect of GMA leaves a lot to be desired. It’s already 2016, and yet GMA is still way behind its competitors as far as their broadcast standards are concerned.

Much of the blame was due to the numerous big-budget primetime fantaseryes that GMA produced in the mid to late 2000s. With so much money invested on these projects, their ability to spend on updated equipment, facilities and other production and talent matters was compromised in the long term.

From 2004 to 2011, GMA produced big-budget fantaseryes such as ‘Mulawin’, ‘Darna’, the ‘Encantadia’ trilogy, ‘Captain Barbell’ and ‘Dyesebel’, among others. They were able to succeed in the ratings, but the high costs of making these series soon took its toll on GMA.

Looking at how GMA currently stacks up with ABS-CBN and TV5, it is clear that they have a lot of catching up to do. In fact, there were some key factors present on ABS-CBN and TV5 that were absent on GMA, such as:

  • An independent sports division (Shakey’s V-League and Manny Pacquiao fights, among others, were co-produced by other outfits)
  • Experimental 16:9 HD broadcasts (GMA still airs its programs in 4:3 standard definition, save for recent imported programs and TAPE-produced ‘Princess in the Palace; GMA also lacks an HD channel of its own)
  • Sister digital TV channels (ABS-CBN has CineMo and Yey!, while TV5 has Catsup)
  • Cable and satellite TV subscription service (ABS-CBN has SkyCable, while TV5 has Cignal)
  • Video-on-demand, livestream and digital-exclusive online service (ABS-CBN has iWanTV, while TV5 has News5Everywhere and Digital5)

Factor in the ongoing problems within the Artist Center, GMA’s regional networks, sister station GMA News TV, GMA Films and the public relationship department, and you have a network that is now standing on just one leg. Poor GMA.

It’s a pity to see GMA struggle at almost everything in recent years, and now that they’ll produce a requel of ‘Encantadia’, more problems lie ahead. That said, if GMA continues its ongoing slide, they will be in for a rude awakening.

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drama, entertainment, fantasy, Philippines, television

With Impending Encantadia Requel, GMA Goes for Broke

It’s official: ‘Encantadia’ is returning to GMA.

The announcement was made last night during the evening newscast ’24 Oras’. Throughout the newscast, the upcoming ‘requel’ (portmanteau of reboot and prequel) revealed its main cast members, which are as follows:

  • Glaiza de Castro (as Sang’gre Pirena, originally portrayed by Sunshine Dizon)
  • Kylie Padilla (as Sang’gre Amihan, originally portrayed by Iza Calzado)
  • Gabbi Garcia (as Sang’gre Alena, originally portrayed by Karylle)
  • Sanya Lopez (as Sang’gre Danaya, originally portrayed by Diana Zubiri)
  • Ruru Madrid (as Ybarro/Ybrahim, originally portrayed by Dingdong Dantes)
  • Rocco Nacino (as Aquil, originally portrayed by Alfred Vargas)

They will be joined by Marian Rivera, who will play Dawn Zulueta’s original role as the Inang Reyna.

In addition, the press conference announced the names of the supporting cast members. They are:

  •  John Arcilla (as Hagorn)
  • Rochelle Pangilinan (as Agane)
  • Vaness del Moral (as Gurna)
  • Pancho Magno (as Hitano)
  • Christian Bautista (as Apitong)
  • Carlo Gonzales (as Muros)
  • Kate Valdez (as Mira)
  • Mikee Quintos (as Lira)
  • Klea Pineda (as Muyak)
  • Migo Adecer (as Anthony)
  • Solenn Heussaff (as Cassiopeia)

Mark Reyes will be the director of the new ‘Encantadia’, and he revealed that a few changes will be made on the ‘requel’ without sacrificing the main story of the original series. That said, expect a fresher and more modern ‘Encantadia’ for the new generation.

The original ‘Encantadia’ aired on GMA during the mid-2000s, and spawned two sequels in ‘Etheria: Ang Ikalimang Kaharian ng Encantadia’ and ‘Encantadia: Pag-Ibig Hanggang Wakas’. A planned reboot of ‘Encantadia’ (titled ‘Encantadia: The Second Saga’) was announced in 2010, but was never materialized.

When it first aired, ‘Encantadia’ became one of GMA’s highly-rated series, thanks in large part to the popularity of the fantaserye during that time. But the production of ‘Encantadia’ and its two sequels took its toll on GMA financially, and they have never recovered since.

With the Kapuso network in a crisis of confidence, what chances will they have with the ‘requel’ of ‘Encantadia’? And how will this series be able to thrive amidst a more conservative approach in teleserye production?

Only time will tell.

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