The loss of FIBA basketball and the abrupt cancellation of the NCRUCLAA coverage has hurt Basketball TV’s profile of late. (Logo courtesy of Solar Entertainment)
Basketball TV’s 10th year on the air has not been a smooth-sailing one.
The Solar Entertainment-owned network has seen plenty of losses in the last several months. Not only did it lose the FIBA basketball rights to Sports5, it also cut short its broadcast of the fledgling NCRUCLAA men’s basketball tournament a month into its maiden season.
On the positive side though, they managed to air an entire season’s worth of the NAASCU men’s basketball tournament while continuing its long and loyal commitment to the NBA and its related properties. Still, BTV’s increasing irrelevance has put a lot of pressure on Solar, and with the costs still growing, BTV’s days appear to be numbered.
There is a reason why BTV is known as ‘Basketball TV’: it is the home to a variety of basketball tournaments. While the network centers around the NBA, it also aired a number of other tournaments as well, such as the Euroleague, the U.S. NCAA March Madness, and local leagues such as the PBA and the defunct Philippine Basketball League.
However, as 2017 proved to be a poor year for both BTV and Solar, it is clear that the former needs a lot of help. At this point, a backup financier is all that BTV requires, and they can look no further than a fellow coveror of NBA games.
Back in 2011, ABS-CBN Sports signed a deal with the NBA to cover its games on free TV. Now the partnership between ABS-CBN and the NBA is six years strong, and they also expanded their scope online when ABS-CBN signed a contract with the NBA to operate the Filipino website of NBA.com.
ABS-CBN Sports also carry a wealth of experience covering local basketball. The network has existing deals with the UAAP and NCAA, and more recently, they began to broadcast the ASEAN Basketball League, along with grassroots basketball tournaments such as the NBTC and Slam Rising Stars competitions.
If Basketball TV wants to survive this cutthroat world of cable television, their only hope right now is to join forces with ABS-CBN Sports. With the latter’s experience and deep pockets, they could help BTV in any way, shape or form when it comes to providing top-notch basketball coverage.
It may take some time to materialize, but let’s face it, this is the only choice for BTV given their recent issues. That said, let’s just hope that Solar will be willing to allow rival ABS-CBN Sports to resuscitate BTV, and in doing so, alleviate the pressure of running a high-profile cable channel in the Philippines.
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