anime, entertainment, Philippines, television

Is It Time for GMA to End Astig Authority on Weekdays?

The entry of ‘Assassination Classroom’ (retitled ‘Invincible Teacher’) on GMA may have excited anime fans, but the network’s short leash on Astig Authority suggest that its days are numbered. (Photo credit: Crunchyroll, Shuiesha, Fuji TV, Funimation, Viz Media)

This is not a good sign.

For many years, GMA’s Astig Authority dominated early mornings with new and repetitive anime programs that every generation can appreciate. Not any amount of criticism or hate can stop this block from becoming a ratings darling in a period where overall viewership is lower compared to later hours.

However, it seems like the days of Astig Authority are being numbered. Since last week, Astig Authority on weekdays was reduced to just two anime titles, a far cry from several years ago when it went as high as five programs.

And it’s not just the number of programs that is decreasing. Even the overall running time was compromised as well, with commercial breaks enjoying longer airtime than the anime themselves.

So what is going on with Astig Authority lately? Perhaps one should point out a time when GMA introduced a new anime to its audience.

When GMA decided to air ‘Assassination Classroom’ on the block (retitled ‘Invincible Teacher’ to avoid negative connotations), that was where the butchering began. For some unexplained reason, editors began to cut some scenes without warning to compensate for the short running time.

Even some more recent anime such as ‘Hunter x Hunter’ or ‘Detective Conan’ were not safe from the editors’ hands. With all that’s going on behind the scenes, not even its good ratings could prevent anime fans from harshly criticizing GMA for doing such a bad deed.

Perhaps GMA should do the right thing and cease airing anime on weekdays altogether. After all, they have essentially neglected such programs to the point that they simply don’t care.

If this abolition were to happen, GMA has three choices. They could either replace Astig Authority with the Heart of Asia block (with one Koreanovela airing every morning in a 45-minute span), move its imported fantasy series to an earlier time and accommodate two Tagalized movies, or simply add EZ Shop to fill in airtime.

For now, GMA’s Astig Authority is still around. However, with all that took place of late, it will not be long before GMA finally pulls the plug on this long-running anime block.

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drama, entertainment, Korea, Philippines, television

GMA’s Mid-Morning Problems Continue with Kapuso Movie Festival

GMA is bringing back ‘Kapuso Movie Festival’ as they continue to figure out the problems that plague them every weekday morning. (Logo courtesy of GMA Network)

Poor ratings have characterized GMA’s mid-morning lineup.

After an impressive showing for the network’s Astig Authority block (some of which are often reaired), the drop-off in ratings becomes noticeable once they move into a different set of programs. This has been a perennial problem for the network since Lilybeth Rasonable took over, and they have tried everything just to shake the mid-morning slate up.

There was the ‘Kapuso Movie Festival’ block, which was their obvious answer to ABS-CBN’s ‘Kapamilya Blockbusters’. Then came Heart of Asia Mornings, a block that contains new light-hearted Koreanovelas.

They even attempted to air talk shows (e.g. ‘Basta Every Day Happy’, ‘Yan ang Morning) and local dramas (e.g. ‘With a Smile’). Unfortunately, all of these attempts failed miserably.

Now they are going back to airing movies via the ‘Kapuso Movie Festival’ block. Not to mention a rerun of an old QTV program called ‘H20: Just Add Water’, which will be obviously dubbed in Filipino unlike its original airing on Channel 11.

Let’s face it, there is no way GMA can beat ‘Kapamilya Blockbusters’ with their own movie block. Their portfolio of new movies to air is running low, and to make matters worse, GMA Films has only a few titles to choose from, which is basically 1/8th to 1/16th of what rival Star Cinema has produced lately.

If GMA were smart enough to admit that they can no longer beat ABS-CBN after 9:00 a.m., perhaps the time has come to welcome a TV shopping block of their own choosing. Whether or not it is Shop Japan, EZ Shop or even Shop TV, it doesn’t matter, as long as they fill in GMA’s programming hours every morning.

They could also welcome blocktimers who can produce their own programs. While they already have established blocktimers in TAPE, Inc. (‘Calle Siete’, ‘Eat Bulaga’) and APT Entertainment (‘Sunday PinaSaya’), they might as well need another for non-entertainment purposes, such as lifestyle shows or documentaries.

Still, it is up to GMA management to decide the fate of the mid-morning slot. They need to think twice about giving up this venture.

Otherwise, they will be stuck with this hashtag: #KMFMForever, which translates to Kapuso Movie Festival Mornings Forever.

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