Barely Recognizable: PBA News Seldom Mentioned in Other Networks

Hardly mentioned: News surrounding the PBA is a seldom occurrence in ABS-CBN and GMA newscasts. (Photo credit: Philippine Basketball Association)

News surrounding the Philippine Basketball Association is hard to come by these days.

Once one of the Philippines’ national pastimes, the league has fallen on hard times in recent years due to a bevy of controversies. Nowadays, the PBA is barely mentioned at all in  TV networks outside ESPN5, a byproduct of declining interest that has alarmed the league of late.

One network, in particular, has repeatedly shunned the PBA when it comes to sports news. Enter ABS-CBN and its family of networks.

In ABS-CBN’s most recent year-end sports report, there was not even a single mention about the PBA. The network, in particular, failed to account the 50,000 or so crowd that saw Barangay Ginebra San Miguel win Game 7 of the Governors’ Cup finals over the Meralco Bolts, or the two championships won by the San Miguel Beermen last season, or the Christian Standhardinger-Chito Narvasa controversy.

It has been a pattern that is constant for the past several years. Instead of the PBA, ABS-CBN’s TV newscasts focused more on its sports properties such as the UAAP, NCAA, NBA and ABL, as well as national teams such as the Gilas basketball team and the Azkals football team.

In fairness, ANC’s Hardball, DZMM’s Fastbreak and ABS-CBN’s sports and news websites always make up for the newscasts’ oversight by mentioning and even talking about the PBA in greater detail. But even that is not enough to slap some sense in ABS-CBN’s mindset.

Now what about GMA? While they also report about the PBA on their news websites, they also do not mention the league’s news on their newscasts, and worse, they barely care about the world of sports at all since they do not even have a sports division.

Which leaves us to the only two networks that do take a look at the PBA on a regular basis: PTV-4’s ‘PTV Sports’ and CNN Philippines’ ‘Sports Desk’. Much like the PBA, they are hardly recognizable in the viewers’ consciousness, but at least they are doing their best to cover the league’s latest news with consistency and detail.

But for the two network giants in South Triangle, not mentioning the PBA on television is an disgrace to the league. Yes its popularity may have slipped of late due to these internal issues, but the PBA is still an important part of the Filipino sporting landscape and something needs to be done to rekindle the league’s interests.

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Dissecting the Filipino Sports News Landscape with Entry of SportsCenter Philippines

It has been an eventful month so far for sports news programs in the Philippines.

As of this week there are four weekday sports news programs that currently air on Philippine television. These include:

1. The Score (ABS-CBN S+A) – anchored by TJ Manotoc
2. Sports Desk (CNN Philippines) – morning edition anchored by Andrei Felix, evening editions anchored by Mico Halili
3. Gametime (ABS-CBN News Channel) – anchored by Migs Bustos
4. PTV Sports (People’s Television Network) – anchored by Dennis Principe, Meg Siozon, Angel Atienza and Arianne Mallare

On Sunday, December 17, a fifth program will emerge. As part of ESPN’s new deal with TV5, the network will officially premiere its version of ‘SportsCenter’, to be anchored by Aaron Atayde and Lia Cruz.

Before viewers can get excited about ‘SportsCenter Philippines’, here is a summary of how each current program brings to the table. These are ranked according to quality and depth.

Watch @micohalili now on #CNNPHSportsDesk. Live streaming: https://t.co/CaczwF9CtH pic.twitter.com/lcg6st3nNq

— CNN Philippines (@cnnphilippines) December 13, 2017

Sports Desk

A holdover from Solar News Channel era, CNN Philippines’ ‘Sports Desk’ has by far the best content of sports news that is to offer. The program is not shy to tackle all the sports news that people should know, whether it is the UAAP, the PBA or even other local and international sports.

It also helps that it airs three times a day, at 11:00 a.m., 6:30 p.m. and 10:00 p.m. on weekdays. However, with news of Mico Halili potentially departing CNN Philippines for perhaps a full-time role as a commentator with ABS-CBN Sports, can the show continue to deliver with regular substitute Paolo del Rosario?

PTV Sports

This program has been in and out of PTV-4’s lineup in recent years (remember Snow Badua?), but its latest iteration is simply a straight-up summary of the whole day’s worth of sports news. There are a few interviews here and there but other than that, they are more into quick bursts of reports.

However, as PTV-4 is a government station, there is a tendency for the program to be preempted whenever President Rodrigo Duterte makes an appearance on national television. Still, when the show does air, expect plenty of juice extracted in each report.

NOW on ANC: Get ready, it’s #GametimeOnANC! Get the biggest news in sports with @migsbustos. pic.twitter.com/P71PNrrLRl

— ABS-CBN News Channel (@ANCALERTS) December 13, 2017

Susunod na makakalaban ng Alab Pilipinas ang reigning ABL Champions na Hong Kong Eastern. Bukas gaganapin ang rematch ng dalawa. Paano makakabawi ang Alab? We'll be talking to ABL analyst and Gametime host, @migsbustos. pic.twitter.com/7bcvoAKpPT

— The Score (@TheScorePH) December 12, 2017

Gametime/The Score

Both shows are currently aired on ABS-CBN sister channels: ‘Gametime’ on ANC and ‘The Score’ on S+A. Unfortunately, they do not offer much in terms of sports news as they merely focus on sporting events currently handled by ABS-CBN Sports (e.g. UAAP, NCAA, NBA, ABL), not to mention they do not usually air live.

For those who seek a greater scope into sports news (albeit on a weekly basis), there is ‘Hardball’ on ANC and ‘Fastbreak’ on DZMM. It’s sad to say that both ‘Gametime’ and ‘The Score’ are a disappointment since ABS-CBN treated them like a showbiz news program that is biased towards a particular network’s artists.

So what expectations do people have for ‘SportsCenter Philippines’? For one, the show will premiere on a Sunday (a weekend no less) and it is assumed that the program will air seven days a week as opposed to a mere weekday airing that other shows do.

Also, with TV5 possibly rebranding into a full-on sports network as ESPN5, the network is expected to highlight ‘SportsCenter Philippines’ as its centerpiece program with all the sports news that people should know. That said, it will be interesting to see how this new player fares amid a crowd of sports-hungry fans.

Good luck to ESPN5. As for its competitors, there is no way to go but up.