The Latest on Basketball TV: NBL and PCCL

Basketball TV is still alive and well.

Despite the spate of problems that plagued the network this year, it appears that BTV is soldiering on. And recently, two new basketball leagues were added to BTV’s portfolio.

Australia’s National Basketball League came to BTV last October. Founded in 1979, the eight-team league consists of teams from Australia and New Zealand.

BTV’s acquisition of the NBL is seen as a response to ABS-CBN Sports’ addition of the ASEAN Basketball League and the loss of FIBA basketball to ESPN5. After all, with the network being derided as a poor man’s NBA Premium TV, they needed to tap into other international leagues to stay relevant, hence the NBL.

However, this is not the first time that the NBL made its way into Philippine shores. During the mid to late 2000s, ESPN Star Sports had the rights to showcase Australia’s top professional basketball league.

With that, the addition of the NBL should give Filipino hoop fans another reason to go beyond the NBA when it comes to finding great basketball talents. However, the NBL is not the only league that BTV added.

Earlier this week, BTV announced that they will also air games of the Philippine Collegiate Champions League alongside Fox Sports Philippines. The PCCL will make its return after a one-year absence due to various logistical issues.

The 2017-18 edition of the PCCL will not only feature the customary 5-on-5 national tournament that will determine the national collegiate champion, but also a 3-on-3 national tournament. Fox Sports will air the 3-on-3 games, while BTV will have the rights to the 5-on-5 tournament.

BTV is no stranger to the PCCL tournament. The network (along with Solar Sports) had the rights to air the PCCL during the mid-2000s, after which ABS-CBN Sports acquired the PCCL rights to capitalize on the popularity of UAAP and NCAA basketball.

However, ABS-CBN and the PCCL organizers decided to cut ties in 2017 amid questions surrounding the league’s credibility. The entire 2017 tournament was canceled and it was not until November that the PCCL resurfaced with new partners BTV and Fox Sports Philippines.

One can only hope that these new acquisitions will serve BTV well in the near future. If not, fans should look forward to their next moves.

ABS-CBN Sports: Basketball TV’s Only Hope

The loss of FIBA basketball and the abrupt cancellation of the NCRUCLAA coverage has hurt Basketball TV’s profile of late. (Logo courtesy of Solar Entertainment)

Basketball TV’s 10th year on the air has not been a smooth-sailing one.

The Solar Entertainment-owned network has seen plenty of losses in the last several months. Not only did it lose the FIBA basketball rights to Sports5, it also cut short its broadcast of the fledgling NCRUCLAA men’s basketball tournament a month into its maiden season.

On the positive side though, they managed to air an entire season’s worth of the NAASCU men’s basketball tournament while continuing its long and loyal commitment to the NBA and its related properties. Still, BTV’s increasing irrelevance has put a lot of pressure on Solar, and with the costs still growing, BTV’s days appear to be numbered.

There is a reason why BTV is known as ‘Basketball TV’: it is the home to a variety of basketball tournaments. While the network centers around the NBA, it also aired a number of other tournaments as well, such as the Euroleague, the U.S. NCAA March Madness, and local leagues such as the PBA and the defunct Philippine Basketball League.

However, as 2017 proved to be a poor year for both BTV and Solar, it is clear that the former needs a lot of help. At this point, a backup financier is all that BTV requires, and they can look no further than a fellow coveror of NBA games.

Back in 2011, ABS-CBN Sports signed a deal with the NBA to cover its games on free TV. Now the partnership between ABS-CBN and the NBA is six years strong, and they also expanded their scope online when ABS-CBN signed a contract with the NBA to operate the Filipino website of NBA.com.

ABS-CBN Sports also carry a wealth of experience covering local basketball. The network has existing deals with the UAAP and NCAA, and more recently, they began to broadcast the ASEAN Basketball League, along with grassroots basketball tournaments such as the NBTC and Slam Rising Stars competitions.

If Basketball TV wants to survive this cutthroat world of cable television, their only hope right now is to join forces with ABS-CBN Sports. With the latter’s experience and deep pockets, they could help BTV in any way, shape or form when it comes to providing top-notch basketball coverage.

It may take some time to materialize, but let’s face it, this is the only choice for BTV given their recent issues. That said, let’s just hope that Solar will be willing to allow rival ABS-CBN Sports to resuscitate BTV, and in doing so, alleviate the pressure of running a high-profile cable channel in the Philippines.

Basketball TV Is Now a Poor Man’s NBA Premium

Basketball TV’s growing emphasis on local leagues comes at a price, as TV5 plucked the FIBA tournaments (in particular Gilas Pilipinas) away from the network. (Photo credit: FIBA.com)

There is a changing of the guard on Basketball TV.

Since its first broadcast in 2006, BTV has been the home for numerous top-notch basketball tournaments. Their flagship product is obviously the NBA, but the network has also aired a number of other tournaments, namely the U.S. NCAA, FIBA and the Euroleague.

However, a recent rebrand last year brought in some drastic changes to BTV’s image. Gone were the major global tournaments that made the network stand out, and in their place were local tournaments such as the NAASCU and the ongoing NCRUCLAA men’s basketball competitions.

The additions of the NAASCU and NCRUCLAA to BTV gave both leagues an outlet with which they can expose themselves to a local audience. But at what cost does a pair of not-so famous leagues come in exchange for more recognizable tournaments?

The loss of FIBA tournaments, in particular, should sting BTV a lot. After all, this is the very same station which brought the FIBA game to a local audience, particularly with the return to prominence of Gilas Pilipinas.

Unfortunately, as TV5 president and Gilas coach Chot Reyes decided to give his own network the exclusive rights to all FIBA basketball games, BTV can only watch helplessly as its second most recognizable product gets taken away by a rival outfit. Such a shame for Wilson Tieng and company.

With the loss of FIBA to TV5, Basketball TV’s only source of relevance now is the NBA. At this point, 80% of BTV’s programming consists of the NBA and its related properties such as the NBA D-League and the WNBA.

As for the remaining 20%, these are now allocated to the NAASCU, NCRUCLAA and other future local competitions. In essence, BTV has become a poor man’s NBA Premium based on these numbers.

The future of Basketball TV will depend on how Solar Entertainment can properly maintain the network. If they can no longer do so, perhaps NBA co-rightsholder ABS-CBN Sports can step in and give a helping hand to its troubled rival.

The BTV people knew had an impressively strong lineup. Now, after over a decade, it was nothing but a distant memory, even if the network decides to give local leagues a chance.