Philippines, Sports, television

Free Football: S+A Adds Premier League, La Liga, UEFA Champions League

ABS-CBN’s S+A and Triple CH joined forces to bring the Premier League, La Liga and UEFA Champions League to Filipino audiences. (Photo credit: PinoyFootball.com)

More football indeed.

ABS-CBN’s S+A reinforced its football catalog by adding three of the world’s best-known football tournaments. In a landmark partnership with Hong Kong-based Triple CH, select games of England’s Premier League, Spain’s La Liga and Europe’s UEFA Champions League will air live on S+A.

ABS-CBN Integrated Sports head Dino Laurena is more than excited to bring top-flight football to Philippine shores.

“Bringing these premier football leagues to free TV is part of our commitment to bring the best sports content to Filipinos. We hope that Filipinos will be more inspired to not just watch but also play the sport, as they get to see the football greats such as Ronaldo and Messi in action.”

“The time has come to let the excitement and the bigness of the game of football that has taken the world like a giant tsunami to come to the shores of the Philippines.”

Triple CH chairman Bernard Sumayao is hopeful that the partnership will bring in greater opportunities to propagate the sport of football in the Philippines.

“It’s a stepping stone for bigger things that we want to do. We brought these matches here because we want to increase the awareness and involvement of Filipinos in football. We want to see the level of football in the Philippines to go higher, to make them a powerhouse in football in the future, especially in Southeast Asia. Our partnership with ABS-CBN is crucial because they will be our distributor for all of the programs and projects we want to do.”

“We are prepared to make certain commitments to assist everything from the grassroots level all the way to the national team level.”

Sorrakit Lathitham, the managing director of Demeter Corporation, is likewise positive that the burgeoning partnership will help grow football’s popularity in the country.

“We believe that the Philippines is a growing market and a very healthy market for sports. We trust the goals and vision of Triple CH and we wish this partnership to grow and strengthen in the days to come.”

Airing the likes of the Premier League and the UEFA Champions League are nothing new for S+A. Back when the network was still named Balls*, the channel aired select games of the two leagues for a brief period of time.

In fact, it was Balls who first swooped in on the Premier League following the change of rightsholder from Fox Sports Asia to beIN Sport in 2013. However, ABS-CBN Sports was forced to give up the broadcasts once beIN Sport became available to Filipino cable and satellite subscribers.

But now that S+A reclaimed the rights to the two leagues alongside La Liga (not to mention greater availability through free TV), they can only hope that the love affair of football aficionados will endure for a longer period of time. It will be great to see some of football’s top stars grace the Filipino small screen in the years to come.

Live games of the Premier League, La Liga and UEFA Champions League on S+A will commence this December. The initial schedule of games can be seen below.

*Note: Studio 23 was renamed S+A SD in 2014, and Balls was renamed S+A HD in 2015. ABS-CBN merged the two networks’ programming in April 2017.

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