comedy, entertainment, humor, Philippines, television, variety show

AlDub Popularity A Big Concern for It’s Showtime

There is no stopping ‘Eat Bulaga”s increasingly popular AlDub tandem.

The accidental duo of Alden Richards and Maine Mendoza a.k.a. Yaya Dub has been on a roll in the last month. Ratings for ‘Eat Bulaga’ continued to rise, while netizens took to social media in increasing numbers to show support and concern for the love team.

Speaking of netizens, this was how ‘It’s Showtime’, like most ABS-CBN programs, enjoyed success in the last few years. But the tables now seem to turn against them once AlDub took to the airwaves.

An example of this was during the grand finals of the Funny One segment (won by Ryan Rems Sarita). Held on the same day as ‘Eat Bulaga”s ill-fated wedding between Yaya Dub and Frankie A. Arinoli (played by Jose Manalo), the Funny One finals did earn a spot among Twitter’s trending topics.

There was only one problem: AlDub was one step better on Twitter, both nationally and globally. Even though ‘It’s Showtime’ beat ‘Eat Bulaga’ on Kantar’s ratings last August 8, it was a 2-1 win for the latter, who managed to win AGB Nielsen’s ratings on that day.

This following week, ‘It’s Showtime’ promoted Ryan Rems to a regular host. But not even a promotion and a subsequent segment between Ryan, Vice Ganda and the five other Funny One finalists was good enough for ‘It’s Showtime’, as ratings and social media impact continue to widely favor ‘Eat Bulaga’ and its ‘Kalyeserye’.

As a result, according to various tabloids, the producers of ‘It’s Showtime’ are now forced to convene on a daily basis in an attempt to figure out a way to beat AlDub. They hope that these productive meetings could help ‘It’s Showtime’ regain their winning ways.

Then again, ABS-CBN is no stranger to losing to ‘Eat Bulaga’ whenever the latter responded with a more popular segment. Remember how Laban o Bawi helped ‘Eat Bulaga’ beat ‘Magandang Tanghali, Bayan’ for good?

The Kapamilya network can only hope that ‘It’s Showtime’ won’t become the second coming of MTB. The AlDub phenomenon can be beaten, and now it’s up to ‘It’s Showtime’ to respond with a stronger segment.

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comedy, drama, entertainment, humor, live events, Philippines, television, variety show

#AlDub Puts Eat Bulaga Back on Track

‘Tamang panahon’ is just what the doctor ordered for ‘Eat Bulaga’.

This past month saw AlDub take the 36-year-old variety show by storm, and viewers were gradually hooked to its spontaneous storytelling and unpredictability. Everywhere in the country, people took time off just to see the ‘Kalyeserye’ unfold and take to social media on the budding story.

The AlDub tandem, consisting of GMA hearthrob Alden Richards, and Dubsmash queen Maine Mendoza (a.k.a. Yaya Dub), were first paired on ‘Eat Bulaga”s July 16 episode. The segments involving the two eventually became an integral part of the ‘Juan for All, All for Juan’ segment, leading to the now-infamous ‘Kalyeserye’ subsegment.

It also helped ‘Eat Bulaga’ improve its already impressive ratings, and in the process, earn a younger set of viewers and a place among Twitter’s trending topics. This week alone was no exception, as two more recent episodes ‘broke the internet’ and gave ‘Eat Bulaga’ its best ratings performance of the year.

Saturday’s ‘wedding’ between Yaya Dub and Alden’s rival Frankie A. Arinoli (played by Jose Manalo, who also acts as narrator ‘Gasgas Abelgas’) ended with Maine fainting on-air (which was not part of the script) and Alden’s eventual failed attempt at locating her. It was later revealed that Maine was not feeling well in the hours leading to the skit.

Then on last Wednesday’s episode, Yaya Dub was scheduled to perform on the ‘Bulaga Pa More’ segment. It was anticipated to be the first on-air meeting between Alden and Yaya Dub, but things didn’t turn out as planned, as Yaya Dub left Broadway Centrum following her performance and Alden once again failed to locate her in time.

No one knows when Alden and Yaya Dub will finally meet in person, but as Lola Nidora (played by Wally Bayola) always says when questioning the pairing’s motives, it will eventually happen, ‘sa tamang panahon’. And all things will have to wait.

Once again, ‘Eat Bulaga’ strikes at the right time. After 36 years, this long-running variety show continues to amaze everyone, young and old, with new tricks and gimmicks to help it succeed.

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