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‘Full House’ Returns and Other Changes on Afternoon Prime

‘Si Mama Bear, si Papa Bear, si Baby Bear!’ One of the most iconic phrases in Asianovela lore is back.

GMA announced that the Koreanovela ‘Full House’ will be re-aired on Afternoon Prime. The series, which made Korean singer Rain a full-fledged superstar in his home country, was one of the Kapuso network’s most popular and recognizable Koreanovelas.

First aired in 2005 on GMA Telebabad, ‘Full House’ became an instant success, at a time when GMA was dominating primetime television. The popularity of the original ‘Full House’ led to several more re-runs in the morning, and eventually a Filipino adaptation in 2009, starring Heart Evangelista and Richard Gutierrez.

The return of ‘Full House’ is just one of several changes that will take place on Afternoon Prime beginning today.

In response to ABS-CBN’s tweaking of ‘Kapamilya Gold’, GMA decided to counter with their own revision of Afternoon Prime. Both ‘The Half-Sisters’ and ‘Dading’ will retain their old timeslots, but that is it.

‘May Queen’, the Koreanovela starring Han Ji Hye, will now be seen at 4:05 p.m. The series replaced ‘Jewel in the Palace’ as the closing program on ‘Afternoon Prime’ early in September, but it did not fare well against ‘Pretty Man’ ratings-wise.

Now up against ‘Ana Manuela’, GMA hopes that ‘May Queen’ will enjoy an even better performance against a telenovela whose ratings have constantly fluctuated since its debut.

Also moving to a new timeslot is the News and Public Affairs block, consisting of ‘Alisto’, ‘Tunay na Buhay’, ‘Power House’, ‘Reporters’ Notebook’, and ‘Love Hotline’. The block will again compete with ABS-CBN’s News and Current Affairs block (‘Bistado’, ‘Mutya ng Masa’, ‘My Puhunan’, ‘Tapatan ni Tunying’, ‘Red Alert’), which had moved to a later timeslot since late August.

And finally, ‘Full House’ will be assigned as the closing program on Afternoon Prime. The re-run of ‘Full House’ will take on ‘Pretty Man’ in its timeslot.

The response that GMA made to ABS-CBN was swift and stirring. Now the question is, will Afternoon Prime take advantage of their revised schedule? Let’s see what happens this week on both networks.

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