drama, entertainment, Philippines, public affairs, television

Has Time Ran Out on Wish Ko Lang?

‘Wish Ko Lang”s transformation from a public service program to a drama anthology has not worked well for GMA. Promotional posters such as this found on ‘Wish Ko Lang”s social media accounts made it clear that the show no longer serves a purpose. (Photo credit: GMA Network)

‘Wish Ko Lang”s magic is slowly disappearing.

Once known for granting wishes to ordinary citizens, it has now turned into a drama anthology that seems more appropriate to rival ABS-CBN’s ‘Maalaala Mo Kaya’. The purpose of ‘Wish Ko Lang’ has now turned into a joke, where the title of the show is no longer applicable to its new format.

It has been that way for nearly a year now, where host Vicky Morales has turned herself from the face of the show into a background character, overshadowed by the Kapuso actors that the show assigns. Even ‘Karelasyon’, a similarly themed drama anthology, is now outplaying ‘Wish Ko Lang’ in the ratings.

For a show that has been on the air for over a decade, this is definitely insulting to the loyal audiences who have watched ‘Wish Ko Lang’ all these years. It hurts, isn’t it?

When ‘Wish Ko Lang’ debuted 13 years ago, it served its purpose well, granting wishes to ordinary citizens who sent letters of hopes and aspirations. For years, the show was a ratings winner, beating similarly themed programs such as ‘Willingly Yours’, ‘Simpleng Hiling’ and ‘Nagmamahal, Kapamilya’ (the latter show was hosted by ‘Wish Ko Lang”s original host Bernadette Sembrano).

Then came ‘Failon Ngayon’, whose more informative and engaging brand of public service began to upstage ‘Wish Ko Lang’. The show experienced a decline soon after, moving into three different timeslots which never worked out for them.

In August 2014, ‘Wish Ko Lang’ moved to its current timeslot, and soon after, it reformatted from a public service program to a drama anthology in order to compete against the newly-revived ‘Ipaglaban Mo’. It became clear, however, that older fans disapproved of the show’s transformation, and as a result, ratings continued to suffer.

Now GMA has to make a decision. Since ‘Karelasyon’ and ‘Wish Ko Lang’ offer a similar format, they need to choose between the two of them, and based on ‘Karelasyon”s impressive ratings, it may be better for GMA to finally let go of ‘Wish Ko Lang’ and create a legit public service program without the unnecessary dramatizations.

If they choose not to let go, they have to pick between these two options. Either they bring the old format back and move to a new timeslot, or rebrand the program if they intend to keep the new format.

It’s up to GMA to decide. They can only hope that this decision on the fate of ‘Wish Ko Lang’ is for the best interest of the network and its viewers, and will help GMA in the long run.

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