business, drama, entertainment, news, Philippines, politics, public affairs, television

Explaining the Disappearance of GMA’s Teleserye Episode Teasers

Notice something different on GMA these past few weeks?

Anyone who tuned in to Channel 7 should take a look at the commercial breaks during every program. There are the usual episode teasers, programming trailers and advisories, product advertisements, and for election season, political advertisements for national candidates.

But there is one aspect that is missing from these commercial breaks of late, and that is the episode teasers for all GMA teleseryes. So what happened to them?

As April got underway, GMA elected to stop airing episode teasers for their teleseryes, and instead create repetitive 10-second advisories for each program. Even in the network’s official YouTube page, the said episode teasers were nowhere to be found of late; their most recent upload was that of ‘Poor Señorita’ (see above), and that was two weeks ago.

The motive of GMA, it seems, is to save money, particularly since the upcoming national elections will require a heftier budget for GMA News coverage and teleseryes take a majority of the network’s overall production cost. While GMA appeared to have increased their income by 111%, as far as they were concerned, it was still not enough.

Remember, an episode teaser’s purpose is to preview the upcoming episode that will air on that day. But since GMA decided to remove this approach for their teleseryes, this left viewers without any information on what will happen to the upcoming episode of a particular series.

That said, with the lack of any promotional effort for their teleseryes, GMA’s continued decline is once again becoming evident. And it didn’t help that they are also a non-factor in the ratings and on social media.

It will be interesting to see how this latest conservative effort will pay off for GMA. With elections drawing near, GMA needs to step up their game, otherwise they might fall even further behind ABS-CBN and TV5 as far as technological resources go.

And yes, there’s still the new ‘Encantadia’ to worry about, so this is definitely now or never for GMA. Good luck.

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business, entertainment, fantasy, news, Philippines, public affairs, television

How Did Encantadia and Other Fantaseryes Hurt GMA in the Long Term?

GMA’s big investment on fantaseryes took its toll on the network’s long-term plans. (Photo credit: GMA Network)

The upcoming requel of ‘Encantadia’ is worth watching, that is, if you’re really a die-hard Kapuso fan.

But while anticipation is high on the new ‘Encantadia’, the broadcasting and financial aspect of GMA leaves a lot to be desired. It’s already 2016, and yet GMA is still way behind its competitors as far as their broadcast standards are concerned.

Much of the blame was due to the numerous big-budget primetime fantaseryes that GMA produced in the mid to late 2000s. With so much money invested on these projects, their ability to spend on updated equipment, facilities and other production and talent matters was compromised in the long term.

From 2004 to 2011, GMA produced big-budget fantaseryes such as ‘Mulawin’, ‘Darna’, the ‘Encantadia’ trilogy, ‘Captain Barbell’ and ‘Dyesebel’, among others. They were able to succeed in the ratings, but the high costs of making these series soon took its toll on GMA.

Looking at how GMA currently stacks up with ABS-CBN and TV5, it is clear that they have a lot of catching up to do. In fact, there were some key factors present on ABS-CBN and TV5 that were absent on GMA, such as:

  • An independent sports division (Shakey’s V-League and Manny Pacquiao fights, among others, were co-produced by other outfits)
  • Experimental 16:9 HD broadcasts (GMA still airs its programs in 4:3 standard definition, save for recent imported programs and TAPE-produced ‘Princess in the Palace; GMA also lacks an HD channel of its own)
  • Sister digital TV channels (ABS-CBN has CineMo and Yey!, while TV5 has Catsup)
  • Cable and satellite TV subscription service (ABS-CBN has SkyCable, while TV5 has Cignal)
  • Video-on-demand, livestream and digital-exclusive online service (ABS-CBN has iWanTV, while TV5 has News5Everywhere and Digital5)

Factor in the ongoing problems within the Artist Center, GMA’s regional networks, sister station GMA News TV, GMA Films and the public relationship department, and you have a network that is now standing on just one leg. Poor GMA.

It’s a pity to see GMA struggle at almost everything in recent years, and now that they’ll produce a requel of ‘Encantadia’, more problems lie ahead. That said, if GMA continues its ongoing slide, they will be in for a rude awakening.

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Collapse of GMA-Ang Deal Further Baffles GMA’s Business Operations

A deal between Ramon S. Ang and GMA has been terminated for unspecified reasons, furthering the already troubled business operations of the Kapuso network. (Photo credit: San Miguel Corporation)

The resuscitation of GMA Network has once again hit a roadblock.

It was announced Tuesday that talks between the said network and businessman Ramon S. Ang for the latter’s acquisition of a 30% share have been terminated. Responding to this sudden turn of events, Ang called the move surprising and unexpected, and promised to wait for any explanation by GMA regarding the situation at hand.

This was not the first time that talks between GMA and a potential investor have ended without any conclusive results. PLDT and TV5 chairman Manny V. Pangilinan have also entered talks to acquire a portion of GMA’s shares in 2001, 2004, 2012 and 2014, only to collapse in the end.

The latest development involving Ang and GMA marked the latest chapter in the decline and mismanagement of the network. Just recently, the Kapuso network have been involved in a pair of un-Kapuso-like decisions in relation to its business operations.

Late last year, 52 GMA employees were laid off while fighting for the regularization of their services, leading to a protest by the group known as ‘Talents Association of GMA’ (TAG). Claiming there were ‘unfair labor practices’, the group recently held a protest in front of the GMA headquarters in Timog Avenue.

Then in late April, GMA closed down four regional offices, canceled a pair of regional morning programs, and laid off at least 100 employees. The network claimed that they were merely streamlining its operations in order to increase ratings and revenue.

Coupled with still-declining ratings and programming quality, it is now clear why GMA is going nowhere. The lack of urgency to improve and expand the business is taking its toll on the network.

And it only made worse with its latest debacle involving Ramon S. Ang.

This is now a hopeless situation for Felipe Gozon, Gilberto Duavit and the rest of GMA management. Without any support from other investors, GMA is destined to become an afterthought in the media industry, something they cannot afford to happen.

They desperately need a new investor at this point. Perhaps a sit-down discussion with SM’s Henry Sy and family may help.

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