Philippines, specials, station ID, television

ABS-CBN, GMA Christmas Station IDs Premiere Tonight

Once again, ABS-CBN and GMA have something in store for the holidays.

Tonight at around 8:00 p.m., the two broadcast giants will premiere their annual Christmas station IDs on a near-simultaneous basis. As it has been customary in past years, celebrities and news personalities will star in this short-form video.

The slogan for ABS-CBN’s 2016 Christmas station ID will be ‘Isang Pamilya Tayo Ngayong Pasko’. On the other hand, GMA’s slogan for their Christmas station ID will be ‘Maniwala sa Magic ng Pasko’.

ABS-CBN’s preparations have been in full swing since mid-October. The network released a five-minute recording video of their Christmas station ID on YouTube, which garnered over a million views on YouTube and became a constant trending topic on social media.

The video starred ‘The Voice Kids’ judges Lea Salonga, Sarah Geronimo, Bamboo, and Sharon Cuneta, and former finalists Joshua Oliveros, Lyca Gairanod, Elha Nympha, and Antonnette Tismo. All of them are expected to appear in the actual Christmas station ID later tonight.

Meanwhile, GMA decided to make their preparations for this year’s Christmas station ID as low-key as possible. Last year, Alden Richards sang their Christmas theme; this year it will be Julie Ann San Jose who will lead the way.

GMA will also use 3D-computerized animation for their station ID, a first in Philippine television. But it remains to be seen if GMA’s celebrities and news personalities will be present for the occasion.

The contrasting preparations of the two networks should give the viewers an idea as to who’s Christmas station ID will make the biggest noise. Obviously, with GMA’s low-key approach to their Christmas station ID, ABS-CBN should have an advantage.

Nevertheless, come 7:00 p.m. later tonight, both ABS-CBN and GMA should put out a show for everyone. After all, this is a season of giving.

ABS-CBN’s Christmas station ID will be shown simultaneously on ABS-CBN Channel 2 and its affiliate free TV, digital and cable channels. GMA’s Christmas station ID, on the other hand, will air on both Channel 7 and GMA News TV.

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entertainment, Philippines, station ID, television

ABS-CBN, GMA Unveil Christmas Station IDs

Christmas came early for ABS-CBN and GMA.

On Thursday, November 12, both networks unveiled their Christmas station IDs during a broadcast of ‘TV Patrol’ and ’24 Oras’ respectively. ABS-CBN’s slogan for the Christmas season is ‘Thank You for the Love’, while GMA’s slogan is ‘MaGMAhalan Tayo Ngayong Pasko’.

ABS-CBN’s Christmas station ID is sung by the three hottest love teams in LizQuen (Liza Soberano and Enrique Gil), KathNiel (Kathryn Bernardo and Daniel Padilla), and JaDine (James Reid and Nadine Lustre), and were joined by Bamboo Mañalac and ‘The Voice Kids’ season 2 winner Elha Nympha.

GMA’s Christmas station ID, on the other hand, was solely sung by Alden Richards.

As always, both networks assembled their contract artists and news personalities for this occasion. Still, much of the attention was centered around ABS-CBN’s aforementioned love teams, and GMA’s accidental pairing that is AlDub (Alden Richards and Maine Mendoza).

Minutes following the premiere, social media quickly took notice of the Christmas station IDs. Despite the presence of AlDub, ‘MaGMAhalan Tayo Ngayong Pasko’ failed to make an impact, as ‘Thank You for the Love’ ended the night as Twitter’s top trending topic both in the Philippines and worldwide.

The same can also be said on YouTube, where ABS-CBN’s Christmas SID received nearly 500,000 more views than GMA’s (as of Monday, November 16). In the end, ‘Thank You for the Love’ proved to be more compelling to viewers than ‘MaGMAhalan Tayo Ngayong Pasko’ upon release.

ABS-CBN and GMA will continue to show an edited version of their Christmas station IDs during commercial breaks for the rest of the year. Until then, enjoy watching the full version of either ‘Thank You for the Love’ or ‘MaGMAhalan Tayo Ngayong Pasko’, and give your thoughts on the videos above.

 

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