drama, entertainment, Philippines, television

Wish I May Ends Tomorrow

‘Wish I May’ is down to its final episode.

The GMA Afternoon Prime series, whose story focuses on a rare genetic disorder called ‘chimerism’, will conclude tomorrow afternoon after a run of 88 episodes. It will be replaced by ‘Magkaibang Mundo’, starring Louise delos Reyes and Juancho Triviño.

Named after a hit song by fellow Kapuso star Alden Richards, ‘Wish I May’ starred Bianca Umali and Miguel Tanfelix, along with Camille Prats, Mark Anthony Fernandez and Rochelle Pangilinan, among others. It was co-directed by Neal del Rosario and Mark Sicat de la Cruz.

‘Wish I May’ was originally announced in October of last year to coincide with the AlDub phenomenon, but the premiere of the highly-anticipated series was delayed by a three-month extension of its eventual predecessor ‘The Half-Sisters’. It finally hit the airwaves on January 18, however, the long wait took its toll.

Not only did ‘Wish I May’ fail to make an impact, but its low ratings came at the same time as the decline of AlDub’s popularity. By the time the series aired, viewers were once again switching to ABS-CBN’s ‘It’s Showtime’ to watch the revival of ‘Tawag ng Tanghalan’ instead of ‘Eat Bulaga”s ‘Kalyeserye’.

Even worse for ‘Wish I May’ is the impressive performance of rival series ‘Doble Kara’. Ratings for both series consistently favor the latter, and as ‘Wish I May’ continued to fall short of expectations, it came to a point that GMA decided to lessen the promotion of the series by early April.

Suffice to say, it’s a decision that justified ‘Wish I May”s inability to succeed. The series whose premiere had been long overdue to begin with is about to end with a whimper.

‘Wish I May’ may be unique thanks to its focus on ‘chimerism’, but its long-delayed premiere will forever be remembered for all the wrong reasons. That said, it’s going to be a long day at the office for GMA management, wondering what might have happened if ‘Wish I May’ premiered as originally scheduled.

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drama, entertainment, Philippines, television

So Long, Because of You

‘Because of You’ is calling it a series.

Tonight is the final episode for the mostly feel-good GMA drama series. First aired November 30, 2015, ‘Because of You’ ran for a total of 117 episodes, and became one of GMA’s longer-running teleseryes in recent memory.

Despite its uncharacteristically long run, ‘Because of You’ did not exactly enjoy tremendous success in the ratings. From day one, the series was matched up against ABS-CBN’s ‘On the Wings of Love’, and as it turned out, the ever-popular JaDine (James Reid and Nadine Lustre) was too much for both Carla Abellana and Gabby Concepcion to handle.

The low point came February 26 when ‘Because of You’ earned a paltry 13.2%, while ‘On the Wings of Love” got an impressive 27.8% rating on its final night. The losses continued from there.

Even when JaDine gave way to KimXi (Kim Chiu and Xian Lim) and ‘The Story of Us’, the script stayed the same. Although ‘The Story of Us’ was not much of a hit as its predecessor, they still outperformed ‘Because of You’, but only by a few points.

As its ratings became too hard to bear, GMA decided that enough is enough. Like ‘That’s My Amboy’, GMA quietly distanced themselves from promoting ‘Because of You’ at the beginning of April, and in its place came ten-second advisories which proved to be the last straw for the series.

Overall, ‘Because of You’ was a good series that suffered from better competition and, in its final weeks, lack of promotion. It’s a shame that a series as promising as ‘Because of You’ would go down meekly, and GMA’s decision to not actively promote the teleserye became all the more poetic as its struggles escalate.

Now that ‘Because of You’ is about to air its finale, the priority at this point is to finish strong. GMA may have limited its promotion towards the end, but for the cast, producers and fans, it’s all about concluding the series on a positive note, and even in defeat, they should be proud.

‘Because of You’ will be replaced by ‘Juan Happy Love Story’ on GMA Telebabad. Stay tuned to From the Tube for more information.

 

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drama, entertainment, Philippines, television

That’s My Amboy Down to Final Week

‘That’s My Amboy’ will end this Friday, and few noticed it since GMA ceased its production of episode teasers at the start of April. (Photo and logo credit: GMA Network)

Little is said about the impending conclusion of ‘That’s My Amboy’.

After all, the AnBie-starred series, like all other current GMA teleseryes, has seen minimal promotion since the beginning of April. As a result, only a few knew the fact that ‘That’s My Amboy’ is about to end.

‘That’s My Amboy’ premiered on January 25, 2016, and marked the primetime debut of the love team of Andre Paras and Barbie Forteza. Coming off a successful 1+ year run on ‘The Half-Sisters’, the up-and-coming tandem came into this project with considerable expectations as they step into the evening spotlight.

But in a primetime landscape that is extremely competitive, ratings were hard to come by for ‘That’s My Amboy’. And it didn’t help that the series went up against KathNiel’s ‘Pangako Sa ‘Yo’ and LizQuen’s ‘Dolce Amore’, both of which contributed to ABS-CBN’s ongoing dominance.

To make matters worse, GMA further exacerbated the decline of ‘That’s My Amboy’ by not showing any of the show’s episode teasers starting in April. That turned out to be the final straw, and once they realize that ‘That’s My Amboy’ can no longer overcome their Kapamilya rivals, they finally decided to pull the plug.

With just four months and 68 episodes under its belt, it is clear that ‘That’s My Amboy’ failed to live up to expectations. The series overall was not entertaining to begin with, and it felt like a rushed effort, since Andre and Barbie did not enjoy any break following the conclusion of ‘The Half-Sisters’.

That said, the AnBie duo has a lot more work to do if they were to rise to the level of a Kathryn Bernardo and Daniel Padilla, or a Liza Soberano and Enrique Gil. But they need to take it one step at a time, and enjoy as much rest as possible so as not to overexert themselves.

Thanks to GMA’s lack of effort in promoting the final week of ‘That’s My Amboy’, expect the series finale to make little noise this Friday. Admit it, this is GMA’s way of giving up on this series, and for Kapuso viewers, it’s humiliating to see what they have done.

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Explaining the Disappearance of GMA’s Teleserye Episode Teasers

Notice something different on GMA these past few weeks?

Anyone who tuned in to Channel 7 should take a look at the commercial breaks during every program. There are the usual episode teasers, programming trailers and advisories, product advertisements, and for election season, political advertisements for national candidates.

But there is one aspect that is missing from these commercial breaks of late, and that is the episode teasers for all GMA teleseryes. So what happened to them?

As April got underway, GMA elected to stop airing episode teasers for their teleseryes, and instead create repetitive 10-second advisories for each program. Even in the network’s official YouTube page, the said episode teasers were nowhere to be found of late; their most recent upload was that of ‘Poor Señorita’ (see above), and that was two weeks ago.

The motive of GMA, it seems, is to save money, particularly since the upcoming national elections will require a heftier budget for GMA News coverage and teleseryes take a majority of the network’s overall production cost. While GMA appeared to have increased their income by 111%, as far as they were concerned, it was still not enough.

Remember, an episode teaser’s purpose is to preview the upcoming episode that will air on that day. But since GMA decided to remove this approach for their teleseryes, this left viewers without any information on what will happen to the upcoming episode of a particular series.

That said, with the lack of any promotional effort for their teleseryes, GMA’s continued decline is once again becoming evident. And it didn’t help that they are also a non-factor in the ratings and on social media.

It will be interesting to see how this latest conservative effort will pay off for GMA. With elections drawing near, GMA needs to step up their game, otherwise they might fall even further behind ABS-CBN and TV5 as far as technological resources go.

And yes, there’s still the new ‘Encantadia’ to worry about, so this is definitely now or never for GMA. Good luck.

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