Revisiting GMA’s Iconic Rainbow Logo

It has been over 26 years since the rainbow became the symbol of GMA Network.

Nowadays, the rainbow motif is seen on GMA’s current ‘Kapuso’ logo, which was unveiled in 2002. However, as the network struggles to keep up with ABS-CBN’s superior programming, perhaps a revisit to the original rainbow logo will remember many of the network’s good times.

The rainbow made its debut in 1990, while still using the 1979 version of the GMA Radio Television Arts logo. By that point, the ‘Tower of Power’ in the network’s Timog headquarters helped GMA reach into a larger audience, but bigger plans lay ahead.

Just in time for GMA’s 42nd corporate anniversary in 1992, the network unveiled what is now known as the ‘Rainbow Satellite’ logo. The era saw GMA expand its operations by constructing regional relay stations across the country (later known as GMA Regional Network Group), and it also began to broadcast in other international countries (later known as GMA Pinoy TV).

For its 45th anniversary in 1995, GMA simplified the ‘Rainbow Satellite’ logo by removing the corporate slogan ‘Where You Belong’ along with the ‘Rainbow Satellite’ marking. The era saw GMA unveil a UHF channel in Citynet 27, while expanding into film production via what is now GMA Films.

The final version of the original ‘Rainbow Satellite’ logo was unveiled in 1998, sans the satellite that capped the rainbow. The logo was the first to adorn the newly-built GMA Network Center, which was opened in time for GMA’s 50th anniversary in 2000, as well as the last to use the ‘Where You Belong’ slogan.

In order to aggressively compete with ABS-CBN, GMA unveiled its current ‘Kapuso’ logo in 2002, with the heart adorned in rainbow accents. Though GMA found early success with the new look thanks to popular fantaseryes such as ‘Mulawin’ and the original ‘Encantadia’, financial difficulties prevented the network from gaining further ground.

Indeed, it is those financial difficulties which continue to haunt GMA to this day. It’s a shame, because even though they have tried their best to equal ABS-CBN’s diverse ventures, GMA still falls short, and for CEO Felipe Gozon, that is not a good thing.

Perhaps a return to a modified version of the ‘Rainbow Satellite’ logo along with an alternative set of programs could change everything. Still, it will be a huge challenge for GMA to even become at par with ABS-CBN, which is not easy.

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GMA’s Mid-Morning Problems Continue with Kapuso Movie Festival

GMA is bringing back ‘Kapuso Movie Festival’ as they continue to figure out the problems that plague them every weekday morning. (Logo courtesy of GMA Network)

Poor ratings have characterized GMA’s mid-morning lineup.

After an impressive showing for the network’s Astig Authority block (some of which are often reaired), the drop-off in ratings becomes noticeable once they move into a different set of programs. This has been a perennial problem for the network since Lilybeth Rasonable took over, and they have tried everything just to shake the mid-morning slate up.

There was the ‘Kapuso Movie Festival’ block, which was their obvious answer to ABS-CBN’s ‘Kapamilya Blockbusters’. Then came Heart of Asia Mornings, a block that contains new light-hearted Koreanovelas.

They even attempted to air talk shows (e.g. ‘Basta Every Day Happy’, ‘Yan ang Morning) and local dramas (e.g. ‘With a Smile’). Unfortunately, all of these attempts failed miserably.

Now they are going back to airing movies via the ‘Kapuso Movie Festival’ block. Not to mention a rerun of an old QTV program called ‘H20: Just Add Water’, which will be obviously dubbed in Filipino unlike its original airing on Channel 11.

Let’s face it, there is no way GMA can beat ‘Kapamilya Blockbusters’ with their own movie block. Their portfolio of new movies to air is running low, and to make matters worse, GMA Films has only a few titles to choose from, which is basically 1/8th to 1/16th of what rival Star Cinema has produced lately.

If GMA were smart enough to admit that they can no longer beat ABS-CBN after 9:00 a.m., perhaps the time has come to welcome a TV shopping block of their own choosing. Whether or not it is Shop Japan, EZ Shop or even Shop TV, it doesn’t matter, as long as they fill in GMA’s programming hours every morning.

They could also welcome blocktimers who can produce their own programs. While they already have established blocktimers in TAPE, Inc. (‘Calle Siete’, ‘Eat Bulaga’) and APT Entertainment (‘Sunday PinaSaya’), they might as well need another for non-entertainment purposes, such as lifestyle shows or documentaries.

Still, it is up to GMA management to decide the fate of the mid-morning slot. They need to think twice about giving up this venture.

Otherwise, they will be stuck with this hashtag: #KMFMForever, which translates to Kapuso Movie Festival Mornings Forever.

How Did Encantadia and Other Fantaseryes Hurt GMA in the Long Term?

GMA’s big investment on fantaseryes took its toll on the network’s long-term plans. (Photo credit: GMA Network)

The upcoming requel of ‘Encantadia’ is worth watching, that is, if you’re really a die-hard Kapuso fan.

But while anticipation is high on the new ‘Encantadia’, the broadcasting and financial aspect of GMA leaves a lot to be desired. It’s already 2016, and yet GMA is still way behind its competitors as far as their broadcast standards are concerned.

Much of the blame was due to the numerous big-budget primetime fantaseryes that GMA produced in the mid to late 2000s. With so much money invested on these projects, their ability to spend on updated equipment, facilities and other production and talent matters was compromised in the long term.

From 2004 to 2011, GMA produced big-budget fantaseryes such as ‘Mulawin’, ‘Darna’, the ‘Encantadia’ trilogy, ‘Captain Barbell’ and ‘Dyesebel’, among others. They were able to succeed in the ratings, but the high costs of making these series soon took its toll on GMA.

Looking at how GMA currently stacks up with ABS-CBN and TV5, it is clear that they have a lot of catching up to do. In fact, there were some key factors present on ABS-CBN and TV5 that were absent on GMA, such as:

• An independent sports division (Shakey’s V-League and Manny Pacquiao fights, among others, were co-produced by other outfits)
• Experimental 16:9 HD broadcasts (GMA still airs its programs in 4:3 standard definition, save for recent imported programs and TAPE-produced ‘Princess in the Palace; GMA also lacks an HD channel of its own)
• Sister digital TV channels (ABS-CBN has CineMo and Yey!, while TV5 has Catsup)
• Cable and satellite TV subscription service (ABS-CBN has SkyCable, while TV5 has Cignal)
• Video-on-demand, livestream and digital-exclusive online service (ABS-CBN has iWanTV, while TV5 has News5Everywhere and Digital5)

Factor in the ongoing problems within the Artist Center, GMA’s regional networks, sister station GMA News TV, GMA Films and the public relationship department, and you have a network that is now standing on just one leg. Poor GMA.

It’s a pity to see GMA struggle at almost everything in recent years, and now that they’ll produce a requel of ‘Encantadia’, more problems lie ahead. That said, if GMA continues its ongoing slide, they will be in for a rude awakening.

A Fourth Opponent for Streaking ‘Forevermore’

There is no stopping ‘Forevermore’ as their run winds down.

The ABS-CBN drama series, starring Enrique Gil and Liza Soberano, has been on top of the primetime world ever since it debuted in October of last year. So far, ‘Forevermore’ overcame the challenges of ‘Hiram na Alaala’, ‘Strawberry Lane’ and ‘Once Upon a Kiss’ of rival station GMA, beating each series by a wide margin.

Now a fourth opponent awaits the streaking teleserye.

Starting this Monday, May 4, ‘Forevermore’ will go up against ‘Let the Love Begin’, the newest GMA teleserye starring Ruru Madrid and Gabbi Garcia. The upcoming series should not be confused with the movie of the same title, starring Richard Gutierrez and Angel Locsin, which was released a decade ago under the GMA Films banner.

‘Let the Love Begin’ will also mark the return of Ai-Ai Delas Alas to the GMA camp after over a decade with ABS-CBN. Joining her in various supporting roles will be Gardo Versoza, Donita Rose, Mark Anthony Fernandez, Neil Ryan Sese, Gladys Reyes, and Ms. Gina Pareño.

Other members of the cast include Noel Trinidad, Phytos Ramirez, Abel Estanislao, Ricardo Cepeda, Joko Diaz, Rita Daniela, Ar Angel Aviles, Nomer Limatog, Angeli Bayani, Sancho Delas Alas, Therese Malvar, and Ren Escano.

The series will revolve around the cordial friendship between Jeni (Ai-Ai) and Tony (Gardo), who work for a fictional radio program that focuses on love advice. A major problem would later shatter their friendship, but their paths would soon cross again thanks to a blooming relationship between their children Erick (Ruru) and Pia (Gabbi).

‘Let the Love Begin’ may have been scheduled to air on the vacated timeslot of ‘Once Upon a Kiss’, but the series’ first few weeks may come too late to prove its worth against ‘Forevermore’. As seen in the teaser below, ABS-CBN made it clear that ‘Forevermore”s run would end very soon in favor of a new drama.

Still, the prospect of ‘Forevermore’ taking on a new Kapuso love team is hard to resist. They have already overcome the duo of Miguel Tanfelix and Bianca Umali, and now it is up to Ruru and Gabbi to show their potential against LizQuen.

‘Let the Love Begin’ premieres this Monday after ‘Pari ‘Koy’ on GMA Telebabad. Good luck.