Remember the first and only time GMA held the Artist Center Ball?
On November 8, 2011, the GMA Artist Center staged its own ball at the Shangri-La Hotel in Makati. A majority of Artist Center talents attended the event, each of whom showed up in their most elaborate attire.
The GMA Artist Center Ball was presented in response to the growing glamor of ABS-CBN’s Star Magic Ball. At the time it was held, the Star Magic Ball had been staged five times since its inception in 2007.
The theme of the 2011 event was about the launching of the short-lived Profiles magazine. It was supposed to be GMA’s answer to the annual Star Magic catalogue magazine, but it only had one catalogue before it was shut down that same year.
Unfortunately, the 2011 Artist Center Ball marked the last such event for the network. Lack of funds, declining television ratings and programming concerns were too much for GMA to handle, and they have not produced a ball since.
On the contrary, ABS-CBN’s Star Magic Ball continues to put on a show for all of its talents. In fact, the tenth edition of the ball will take place tomorrow night, which should only add insult to injury for GMA’s Artist Center and even to Entertainment department head Lilybeth Rasonable.
Five years after the last Artist Center Ball, there are still questions of what might have been. Regardless of the unfortunate circumstances, Kapuso faithful can only hope for the best, as GMA tries to make sense of their ongoing dilemmas.
For those who may have forgotten the last GMA Artist Center Ball, Pep.ph has some interesting photo galleries to show for. Click the following links and look back at a time when Kapuso stars used to show up in their glamorous dresses and suits for this occasion.