GMA’s Mid-Morning Problems Continue with Kapuso Movie Festival

GMA is bringing back ‘Kapuso Movie Festival’ as they continue to figure out the problems that plague them every weekday morning. (Logo courtesy of GMA Network)

Poor ratings have characterized GMA’s mid-morning lineup.

After an impressive showing for the network’s Astig Authority block (some of which are often reaired), the drop-off in ratings becomes noticeable once they move into a different set of programs. This has been a perennial problem for the network since Lilybeth Rasonable took over, and they have tried everything just to shake the mid-morning slate up.

There was the ‘Kapuso Movie Festival’ block, which was their obvious answer to ABS-CBN’s ‘Kapamilya Blockbusters’. Then came Heart of Asia Mornings, a block that contains new light-hearted Koreanovelas.

They even attempted to air talk shows (e.g. ‘Basta Every Day Happy’, ‘Yan ang Morning) and local dramas (e.g. ‘With a Smile’). Unfortunately, all of these attempts failed miserably.

Now they are going back to airing movies via the ‘Kapuso Movie Festival’ block. Not to mention a rerun of an old QTV program called ‘H20: Just Add Water’, which will be obviously dubbed in Filipino unlike its original airing on Channel 11.

Let’s face it, there is no way GMA can beat ‘Kapamilya Blockbusters’ with their own movie block. Their portfolio of new movies to air is running low, and to make matters worse, GMA Films has only a few titles to choose from, which is basically 1/8th to 1/16th of what rival Star Cinema has produced lately.

If GMA were smart enough to admit that they can no longer beat ABS-CBN after 9:00 a.m., perhaps the time has come to welcome a TV shopping block of their own choosing. Whether or not it is Shop Japan, EZ Shop or even Shop TV, it doesn’t matter, as long as they fill in GMA’s programming hours every morning.

They could also welcome blocktimers who can produce their own programs. While they already have established blocktimers in TAPE, Inc. (‘Calle Siete’, ‘Eat Bulaga’) and APT Entertainment (‘Sunday PinaSaya’), they might as well need another for non-entertainment purposes, such as lifestyle shows or documentaries.

Still, it is up to GMA management to decide the fate of the mid-morning slot. They need to think twice about giving up this venture.

Otherwise, they will be stuck with this hashtag: #KMFMForever, which translates to Kapuso Movie Festival Mornings Forever.

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Yan ang Morning Demoted Due to Low Ratings

It’s been a rough first month for ‘Yan ang Morning’.

Through four weeks and 19 episodes, the GMA talk show’s national ratings average was a paltry 6%. Making matters worse for Marian Rivera and company is that ‘Yan ang Morning’ is outperformed at times by ‘Magandang Buhay’, another recently unveiled morning talk show produced by rival ABS-CBN.

The poor ratings of ‘Yan ang Morning’ forced GMA to make an adjustment starting today. From its original timeslot of 10:45 a.m., ‘Yan ang Morning’ will be demoted to an earlier timeslot of 9:30 a.m.

In turn, GMA’s Asianovelas (collectively known as Heart of Asia Mornings) will be moved much later. Starting at 10:30 a.m., this will be the lineup for Heart of Asia Mornings.

• 10:30 a.m. – Mako Mermaids
• 11:00 a.m. – High School Love On

The two series will air their final episodes tomorrow morning. Then on Wednesday, June 1, a pair of Koreanovelas will premiere on Heart of Asia Mornings, with ‘Secret Hotel’ taking over ‘Mako Mermaids” timeslot followed by ‘I Heart U Doc’ in ‘High School Love On”s place.

Despite the timeslot change, ‘Yan ang Morning’ will still be up against ‘Kapamilya Blockbusters’, not to mention the upcoming 2016 NBA Finals that will be aired on a delayed basis on ABS-CBN. That said, it’s still going to be a tough challenge for ‘Yan ang Morning’ to keep up since they’re facing the same programs they’re up against before.

Perhaps GMA should consider this proposal. In order for ‘Yan ang Morning’ to perform well, they need to sacrifice the final 30 minutes of ‘Unang Hirit’, then move the former to 7:00 a.m., so as to have a chance at winning.

Not only does ‘Yan ang Morning’ air much earlier, it also gives them a head-start over ‘Magandang Buhay’, and in the process, enables GMA to keep their high-rating animes in the same timeslot. Seems easy enough given GMA’s penchant for cost-cutting in recent months.

It remains to be seen if the new timeslot will pay off for ‘Yan ang Morning’. For now, though, give them a chance to thrive.

Heart of Asia, Astig Authority Reduced As Part of GMA’s New Programming Lineup

‘Wowowin”s new timeslot and extended running is part of another revamp of GMA’s lineup. (Logo courtesy of Wil Productions Inc., GMA Network)

Yesterday marked yet another change in GMA’s programming.

Once again, the Kapuso network brought back ‘Kapuso Movie Festival’ (airing weekdays at 9:00 a.m.) in hopes of competing with ABS-CBN’s ‘Kapamilya Blockbusters’. To accommodate the said movie block, the duration of the Astig Authority and Heart of Asia Mornings blocks were reduced to 90 and 60 minutes respectively.

The impressive ratings of ‘Wowowin’, though still not enough to beat ‘Pasion de Amor’ nationally, also led to a timeslot change. As a result, ‘Wowowin”s start time was pushed to 5:00 p.m., and its running time was extended for another 30 minutes; this enabled the show to compete against ‘Kapamilya Deal or No Deal’ as well.

Consequentially, the extension of ‘Wowowin’ likewise led to a timeslot change for the programs that once occupied the 5:00 p.m. slot. In what has become a ‘you lead and I follow’ scenario, GMA moved its News and Public Affairs block back to late nights, two months after ABS-CBN’s own News and Current Affairs block returned to the said timeslot.

Unlike ABS-CBN’s current affairs block, however, GMA’s so-called ‘Pampamulat sa Gabi’ block only airs from Mondays to Thursdays (thank you ‘Bubble Gang’), and will comprise of these programs. They are ‘Front Row’ (Mondays), ‘Alisto’ (Tuesdays), ‘Tunay na Buhay’ (Wednesdays), and ‘Reporters’ Notebook’ (Thursdays).

Speaking of Mondays to Thursdays, the Heart of Asia Mornings block (‘You’re the Best’, ‘Carmina’) was also reduced to make way for a pair of refugees from the 5:00 p.m. slot. Both ‘Dream Home’ (formerly ‘Power House’) and ‘Love Hotline’ were moved to Friday mornings, and will take over the timeslot of the former block on that day.

By all indications, this is another desperate attempt by GMA to keep up with rival ABS-CBN. Considering that the latter network continues to dominate virtually every timeslot in the ratings, GMA’s answers don’t seem to matter at this point.

Now they need to be patient with this new approach. Otherwise another revamp is in store for the Kapuso network.

Dangwa Concludes; Heart of Asia Mornings Extended

The drama series ‘Dangwa’ is currently on its final week.

Airing since October 26, 2015, the story of ‘Dangwa’ has been focused on Rosa (Janine Gutierrez), the flower vendor who gave roses to men who hope to find their true love. At the same time, her own love story took hold, thanks to two men, Baste (Mark Herras) and Lorenzo (Aljur Abrenica), who try to gain her attention.

While ‘Dangwa’ has featured guest appearances from Kapuso artists each week, the finale solely focused on the conclusion of the love triangle between Rosa, Baste and Lorenzo. That said, viewers will have to tune in to see what fate awaits the threesome.

‘Dangwa’ had been well-hyped to begin with, thanks to a series of viral videos that revealed Janine Gutierrez as the so-called ‘Dangwa Girl’. However, ratings for the series proved to be unimpressive, as ‘Dangwa’ can only muster national ratings of 7-8% , whereas ‘Kapamilya Blockbusters’ average 2% percent higher.

With the not-so successful returns from its morning drama, GMA has decided to once again extend its Heart of Asia Mornings starting this Monday. The newest Koreanovela, ‘Carmina’, will be added to the block.

‘Carmina’ stars Kim So-yeon, Jung Kyung-ho and Yoon Hyun-min. The story of the Koreanovela will involve Carmina (Kim) as a secretary of a big company, Derek (Jung) as her fiance, and James (Yoon) as her boss.

Fate soon intervened in Derek’s life when he died, and his heart was removed and placed into James’ chest during his heart transplant. The once-strict James soon had a change of heart, and eventually fell in love with Carmina.

‘Carmina’ will take over the 11:00 a.m. timeslot of ‘Dangwa’. This means that the Heart of Asia Mornings block will once again have three Koreanovelas: ‘Someone Like You’, ‘Ice Adonis’, and ‘Carmina’.

As GMA reverts back to Koreanovela mode just before noontime, the question is, will they ever be able to produce another local morning drama? Considering their lack of success, it is unlikely that the network will make another one, and Koreanovelas will be here to stay.

Tomorrow is ‘Dangwa”s last, and after that, ‘Carmina’ takes over. Good luck.

GMA’s Post-StarStruck Response is a Koreanovela, Plus No Miss World Telecast

A new Koreanovela will kick things off for GMA Telebabad.

Tonight will be the premiere of ‘The Producers’, a recently-aired Korean drama series starring Kim Soo-hyun, Cha Tae-hyun, Gong Hyo-jin and IU. The series is produced by the same group who created another hit Korean drama in ‘My Love from the Star’.

This brings the total number of current Asianovelas on GMA to three. Two of them (‘Someone Like You’, ‘Ice Adonis’) form part of the network’s Heart of Asia Mornings block.

Unfortunately for GMA, ‘The Producers’ will be up against ‘Pasion de Amor’, the ABS-CBN teleserye that continues to heat up the ratings with each intense scene. Combined with waning interest in the Koreanovela genre, and a programming mismatch ensues between the two shows.

That said, it will be a very tough challenge for GMA and ‘The Producers’ to rekindle the once-popular Koreanovela genre. Whether or not they will accomplish that remains to be seen.

‘The Producers’ airs weeknights at 5:50 p.m., before ’24 Oras’ on GMA Telebabad.

No Televised Broadcast of Miss World

The 2015 Miss World was held last Saturday, with Spain’s Mireia Lalaguna winning the crown. The Philippines’ Miss World representative, Hillarie Parungao, finished in the top ten.

Unfortunately, despite the presence of ‘MariMar’ star and 2013 winner Megan Young as one of the pageant’s hosts, this year’s Miss World was not televised at all in the Philippines. The reason: GMA’s concurrent live broadcast of ‘StarStruck: The Final Judgment’, won by Migo Adecer and Klea Pineda.

There was also no delayed broadcast of the said pageant the following day, as GMA realized it was not worth it given the country’s Miss World bet only made the top ten. News reports were also absent on GMA News programs within days of the event; the only Miss World-related report is of Parungao’s return to the country.

With GMA unable to air this year’s Miss World (even though they aired the Miss World Philippines pageant two months earlier), it may be a better idea for the organizers to find a new network for subsequent Miss World and Miss World Philippines pageants. GMA’s non-commitment to a Miss World broadcast is not a good sign for their relationship, and worse, a black eye for the embattled network.

That said, next year’s Miss World will provide a lot of questions to prospective coverors. Will there ever be another broadcast of Miss World in the Philippines? Only time will tell.

Postscript: Speaking of beauty pageants, congratulations to Pia Wurtzbach for winning the 2015 Miss Universe pageant, albeit with the help of a premature announcement of Miss Colombia’s victory by host Steve Harvey. The victory of the Philippines’ Wurtzbach should help spike the event’s ratings on ABS-CBN this week. 

The Demise of Asianovelas on ABS-CBN

Once known for introducing F4 (above) and ‘Meteor Garden’ to Filipino audiences, ABS-CBN has effectively ceased its importation of Asianovelas since the middle of this year. (Photo credit: Meteor Garden ABS-CBN Official Facebook)

Asianovelas on ABS-CBN are now a thing of the past.

The premiere of the teleserye ‘You’re My Home’ last November 9 signaled the end of an era. Gone are the days when ABS-CBN usually reserves the final spot of their weekday afternoon and evening blocks for Asianovelas.

Now they are leaning more towards local programming in an effort to make use of their deep roster of talents. This makes sense, considering that ABS-CBN has the resources and the technology to produce their own programs.

The last Asianovelas aired on ABS-CBN were ‘Let’s Get Married’ and ‘My Lovely Girl’, whose final episodes were aired on June 19 of this year. When the recently-concluded ‘Pinoy Big Brother: 737’ premiered on the weekday slots three days later, many thought this was only a temporary break for Asianovelas on the network.

As it turned out, ABS-CBN has bigger plans in mind. With so many programs currently kept under wraps, management thought it was best to finally devote more time to locally-produced shows.

This led to the entry of more recent teleseryes such as ‘Ningning’, ‘Doble Kara’, ‘All of Me’, ‘Walang Iwanan’, and the aforementioned ‘You’re My Home’. A few other programs are still being planned, with a target date set for early next year.

Today, the Prime Tanghali, Kapamilya Gold and Primetime Bida blocks air a combined total of nine teleseryes. More than half of the network’s roster of contract artists are currently utilized in these teleseryes, ranging from child stars like ‘Ningning”s Jana Agoncillo to forty-somethings like ‘You’re My Home”s Richard Gomez and Dawn Zulueta.

ABS-CBN’s new path should benefit the network in the years to come. Having recently launched ABS-CBN HD, they now strive to take advantage of this new technology by committing more towards local programs, with the intent of broadcasting a purely Filipino programming lineup in the near future.

As for Asianovelas, it’s now GMA’s responsibility to continue airing them. After all, they still have Heart of Asia mornings to keep fans company.

Note: ‘Angel Wings’ is excluded here as it is considered a spiritual successor of the long-running anthology series ‘Chinese Variety Show’. Asianovelas only refer to imported series from Eastern Asian countries that air on weekdays.