GMA Is NOT The True No. 1 Station As Rasonable and Cruz Claim

The braintrust running GMA are at it again.

In an article published by the network last week, GMA executives Lilybeth Rasonable and Angela Cruz claimed that GMA is the No. 1 network and that AGB Nielsen is the more trusted ratings provider, based on the 77% mark that the network attained in the latest NUTAM and Urban Luzon ratings. While that was a good reason to cheer, ratings is not the only measuring stick towards becoming a top network.

As harsh as it sounds, GMA is nowhere close to what ABS-CBN has done. For several years, GMA is plagued by a variety of issues, most which have been thoroughly discussed to on this blog.

To summarize, here are the concerns that have frustrated the Kapuso network.

Lack of Quality Talents

Talents, in this case, are the actors and hosts of various GMA programs. This is already self-explanatory, as Rasonable has had trouble overseeing the development and utilization of GMA’s roster of talents.

Labor Woes

Following the concerns that its employees were illegally dismissed, the National Labor Relations Commission has no choice but to force GMA to pay sums of money to them. The well-documented struggle of TAG (Talents Associated with GMA) only added to GMA’s poor reputation, and the NLRC’s decision serves to give them justice.

Streamlining of Operations

Despite GMA’s claims of over P2 billion in revenue, cash within the network remains few and far between. Right now, GMA is streamlining its operations, which started by closing most of their regional operations.

Unwise Usage of Funds

The shortage of cash only got worse when GMA began to produce a new installment of ‘Encantadia’. They would have been smart enough by saving some of the money for more important things, such as HD, digital broadcasts, and the improvement of the much-maligned GMA News TV.

A New Investor

CEO Felipe Gozon has already expressed his intention to sell some of his shares to prospective investors. However, the GMA executive should have done this a long time ago, and considering the ongoing issues that GMA faced, that may be too late to resuscitate the network.

These are just some of the concerns that plague GMA in recent years. Overall, despite the so-called proclamation that GMA is the true No. 1 network, they can never be the real No. 1 unless they fix these long-standing issues.

That said, the onus is on Rasonable and other executives to justify GMA’s No. 1 billing through a network-wide rebuilding program. Because as it stands, GMA is not even close to fit the bill as the Philippines’ best network.

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How Did Encantadia and Other Fantaseryes Hurt GMA in the Long Term?

GMA’s big investment on fantaseryes took its toll on the network’s long-term plans. (Photo credit: GMA Network)

The upcoming requel of ‘Encantadia’ is worth watching, that is, if you’re really a die-hard Kapuso fan.

But while anticipation is high on the new ‘Encantadia’, the broadcasting and financial aspect of GMA leaves a lot to be desired. It’s already 2016, and yet GMA is still way behind its competitors as far as their broadcast standards are concerned.

Much of the blame was due to the numerous big-budget primetime fantaseryes that GMA produced in the mid to late 2000s. With so much money invested on these projects, their ability to spend on updated equipment, facilities and other production and talent matters was compromised in the long term.

From 2004 to 2011, GMA produced big-budget fantaseryes such as ‘Mulawin’, ‘Darna’, the ‘Encantadia’ trilogy, ‘Captain Barbell’ and ‘Dyesebel’, among others. They were able to succeed in the ratings, but the high costs of making these series soon took its toll on GMA.

Looking at how GMA currently stacks up with ABS-CBN and TV5, it is clear that they have a lot of catching up to do. In fact, there were some key factors present on ABS-CBN and TV5 that were absent on GMA, such as:

• An independent sports division (Shakey’s V-League and Manny Pacquiao fights, among others, were co-produced by other outfits)
• Experimental 16:9 HD broadcasts (GMA still airs its programs in 4:3 standard definition, save for recent imported programs and TAPE-produced ‘Princess in the Palace; GMA also lacks an HD channel of its own)
• Sister digital TV channels (ABS-CBN has CineMo and Yey!, while TV5 has Catsup)
• Cable and satellite TV subscription service (ABS-CBN has SkyCable, while TV5 has Cignal)
• Video-on-demand, livestream and digital-exclusive online service (ABS-CBN has iWanTV, while TV5 has News5Everywhere and Digital5)

Factor in the ongoing problems within the Artist Center, GMA’s regional networks, sister station GMA News TV, GMA Films and the public relationship department, and you have a network that is now standing on just one leg. Poor GMA.

It’s a pity to see GMA struggle at almost everything in recent years, and now that they’ll produce a requel of ‘Encantadia’, more problems lie ahead. That said, if GMA continues its ongoing slide, they will be in for a rude awakening.

TAG Wins Regularization Case vs. GMA

Members of Talents Association of GMA-7 (TAG) congregate in front of the GMA headquarters in Quezon City to protest the network’s unfair labor practices. A regularization case filed last year by TAG to the NLRC was later ruled in their favor. (Photo credit: Interaksyon.com)

The disgruntled employees of GMA Network can finally call themselves regular full-time talents.

A decision was reached yesterday by the National Labor Relations Commission. In the statement signed by labor arbiter Julio Gayaman, the NLRC declared that the recently dismissed employees of GMA are indeed regular employees, and should be entitled to security of tenure and all rights and privileges appurtenant thereto.

The regularization case was filed last year by the Talents Association of GMA-7 (TAG), which composed mainly of the network’s embattled employees. Most of these employees come from the critically-acclaimed GMA News and Public Affairs division.

That said, GMA has no choice but to promote the members of TAG to full-time status, and give them a desired salary and additional benefits. After all, they have been working their butts out in producing the network’s critically acclaimed news and public affairs programs, and they definitely deserve some sort of job security for their hard work.

It was a hard-fought victory for the Kapuso network’s labor force. But for GMA management, their problems are not yet over.