news, Philippines, public affairs, religion, television

‘Unreliable’ News TV Strikes Again

GMA’s coverage of Pope Francis in the Philippines only utilized its main station Channel 7, and little of its sister station GMA News TV Channel 11. (Title card courtesy of GMA Network)

Once again, GMA News TV is in the hot seat.

The recent visit of Pope Francis in the Philippines was one of the most highly anticipated in recent history, and a majority of free TV and cable stations in the country were there to extensively cover the event. And yet here is News TV, who, other than a few sporadic updates on the Pope’s visit, was a virtual no-show in the event of such high magnitude.

What they aired instead were their regular programs, that of reruns and old movies. This was in contrast to rival free TV sister stations AksyonTV and ABS-CBN Sports + Action, who managed to cover the event in full even though they were simulcast from their parent networks.

The lack of involvement on the part of News TV is inexcusable. Even though News TV and its parent GMA Network are four channels apart on the VHF band, there should have been a way to give News TV a heavier role, even if it means simulcasting from the parent network.

News TV’s simulcast of Channel 7’s coverage would have benefited viewers, especially those with signal problems on the parent network. It also would have helped enhance News TV’s own reputation, which has been ruined by their radical programming decisions.

Instead, the folks at GMA News decided to use the main Channel 7 in their coverage, leaving News TV useless for the duration of the coverage except for a few minutes of news updates.

So why claim the station as ‘News TV’ when they did not even become involved in this event? And why are they still airing movies and reruns from a previous incarnation? This doesn’t make sense at all.

In the end, News TV’s inability to make their presence felt in a big event like Pope Francis’ visit will continue to haunt them. Sooner or later, GMA executives will need to make a decision regarding News TV, otherwise it will remain in limbo for the foreseeable future.

Advertisements
Standard