news, Philippines, politics, public affairs, television

Revisiting GMA News TV and Its Epic Failures on SONA Day

This is already becoming a habit.

For GMA News TV, their perceived indifference in important news coverage is undeniable. This was none more apparent than on the day the President of the Philippines delivers his State of the Nation Address.

In almost every year since the network rebranded from QTV in 2011, the tendency for GMA News TV is that they don’t always get involved in the SONA in more ways than one. Whenever the fourth Monday of July comes, all the network does is to air regular programming as if nothing important happens.

For instance, President Rodrigo Duterte’s speech this year started at 5:17 p.m. In the meantime, GMA News TV aired ‘Quick Response Team’ in the midst of the SONA (see video below).

It is understandable that GMA management wants to focus more on Channel 7 when it comes to live coverage of the SONA. But what the management do not realize is the overall purpose of GMA News TV (and of GMA News for that matter), which in the years since its launch has been largely neglected due to extracurricular activities not related to news coverage.

Considering that its rivals from Mother Ignacia (ANC/DZMM TeleRadyo), Shaw Boulevard (CNN Philippines) and Reliance (One News) worked a more extensive analysis on the day of the SONA, it is disgraceful to see GMA News TV stand pat and do almost nothing. It is as if they never wanted to be a news channel in the first place.

Perhaps if GMA News TV becomes a cable channel instead of going to free TV like they do now, such issues would have been mitigated. Such an arrangement would have allowed the channel to go 24/7, use English as the main language and cater to upper class audiences.

Unfortunately, the station is stuck on VHF channel 11 and can only play second banana to channel 7, another VHF station. And to make matters worse, GMA doesn’t even own the former due to broadcast restrictions; ZOE continues to own the channel while GMA only leases airtime.

If they are really that disinterested to remain a news channel, they can just rebrand back to QTV or become GMA+, a secondary entertainment channel of the mother network. Or GMA can just break their lease on Channel 11 and allow ZOE to move Light back to its original channel.

In many ways, GMA News TV is an undependable channel for all things news. What GMA did to this channel is so unglorifying that their boasting as the ‘no. 1 news channel’ does not make sense at all.

And on this SONA day, this channel simply failed to deliver when it mattered most. Shame on them.

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