comedy, drama, entertainment, Philippines, television

GMA Tries to Take Advantage with My BFF

 

‘My BFF’ hopes to sustain the momentum that its predecessor ‘My Love from the Star’ generated during its run.

The last time GMA aired a local teleserye before ’24 Oras’, they were rocked in the ratings. But with ABS-CBN’s ‘Mirabella’ not living up to expectations, GMA has decided to take advantage.

Starting June 30, ‘My BFF’ will take on ‘Mirabella’ on the timeslot preceding the news. The series, starring Jillian Ward, Mona Louise Rey, Janno Gibbs and Manilyn Reynes, will replace the highly successful and competitive ‘My Love from the Star’.

This will be GMA’s first local teleserye in the 5:45-6:30 p.m. slot since ‘Paraiso Ko’y Ikaw’. The series, starring Kristoffer Martin and Kim Rodriguez, performed poorly in the midst of ‘Annaliza”s dominance. As a result, GMA shied away from producing a local series in that timeslot for over two months.

During that span, two programs were aired: ‘GMA Sinebabad’ and ‘My Love from the Star’. The latter series was a success, outplaying ‘Mirabella’ in the AGB Nielsen ratings while staying competitive in the TNS Kantar ratings. The popularity of ‘My Love from the Star’ prompted the network to re-air the program every Sunday.

Meanwhile, ‘Mirabella’ is struggling to sustain the momentum that ‘Annaliza’ gained throughout its run. The 20% rating of ‘Mirabella’ is less than the 25-30% ratings that ‘Annaliza’ managed in its 10 months on air. The low ratings of ‘Mirabella’ is uncharacteristic of ABS-CBN’s recent string of dominance on primetime, where ‘Dyesebel’, ‘Ikaw Lamang’ and ‘Sana Bukas Pa ang Kahapon’ became their strongest suits.

Simply put, ‘My Love from the Star”s success gave GMA some momentum, and now they hope to capitalize with ‘My BFF’. The latter, with its light-hearted story and emphasis on family and friendship, should give ‘Mirabella’ a difficult time attracting viewers. And if ‘My BFF’ wins, it will be a huge victory for the Kapuso network.

Advertisements
Standard
drama, entertainment, Korea, Philippines, Taiwan, television

GMA Answers Meteor Garden with Two Asianovelas

With ‘Meteor Garden’ maintaining its popularity despite its status as a re-run program, GMA has decided to offer something else for its disenchanted viewers. And it comes in pairs, too.

Last Monday, GMA introduced the Asianovelas ‘Mischievous Kiss’ and ‘My Love from the Stars’, both of which were produced in Korea. The two Asianovelas took over the timeslot vacated by the short-lived movie block ‘GMA Sinebabad’.

As it turned out, GMA challenged ABS-CBN’s decision to move ‘Meteor Garden’ at a later timeslot. Just a week into its re-broadcast, ‘Meteor Garden’ was moved to the 4:30 slot to take advantage of GMA airing old movies in the late afternoons. And based on the ratings, the strategy seems to work for the Kapamilya network.

In response, GMA placed two new Asianovelas opposite ‘Meteor Garden’ in order to attract a different set of viewers. The fact is, not every individual is a fan of F4, and for some who are clamoring for a fresh product, GMA’s new programs offer a more viable alternative.

It also helps that ‘Mirabella’ is currently the Kapamilya network’s lowest-rated primetime drama series, with ratings averaging over 10% less than its predecessor ‘Annaliza’. By placing an Asianovela opposite ‘Mirabella’, GMA hopes to finally win in the 5:45-6:30 timeslot, something they have not done in nearly a decade.

It remains to be seen whether or not the two new Asianovelas will translate to better ratings for GMA’s afternoon block. But for the Kapuso network, it seems that they have scored a winner in its late afternoon timeslot.

Standard
action, comedy, drama, entertainment, movies, Philippines, Taiwan, television

ABS-CBN, GMA, TV5 Unveil New Programs for the Summer

The ABS-CBN sexy drama series ‘Moon of Desire’ is just one of several programs to debut in time for the summer vacation.

Summer is right around the corner, and to kick off the hot-weather months, the ‘Big 3’ networks unveil some new programs to begin summer vacation.

Beginning today, ABS-CBN’s ‘Kapamilya Blockbusters’ block will be taken over by the re-run of ‘Meteor Garden’.  First aired in 2003, the Asianovela helped launch the career of F4 and popularize the genre in the Philippines. The highly-anticipated re-run of ‘Meteor Garden’ will be seen after another upcoming teleserye on the Kapamilya network.

‘Moon of Desire’, a new series starring Ellen Adarna, JC de Vera, Dominic Roque, Miguel Raval, and Meg Imperial, will replace the recently-concluded ‘Galema: Anak ni Zuma’. The series picks up from where ‘Galema’ left off, using the same formula of casting a lead female protagonist (Imperial) in an unusual predicament. This time around, Imperial’s character suffers from hypertrichosis, a condition where her entire body is covered with thick hair. ‘Moon of Desire’ premieres today after ‘It’s Showtime’.

Just as ABS-CBN replaces its movie block with ‘Meteor Garden’, GMA has decided to go the other way around. A week ago, ‘GMA Sinebabad’ replaced the Koreanovela ‘Tale of Arang’, and its first week saw a pair of Korean films (‘My Tutor Friend’, ‘A Moment to Remember’) air in two and three-part segments, respectively. After the conclusion of ‘Paraiso Ko’y Ikaw’,  ‘GMA Sinebabad’ will be expanded to a 90-minute format, featuring classic Filipino movies every weekday. ‘GMA Sinebabad’ airs before ’24 Oras’.

And finally on TV5, ‘Let’s Ask Pilipinas’ will be replaced by a ‘tawaserye’ called ‘Beki Boxer’. In this series, Alwyn Uytingco portrays the lead role of a gay boxer who tries to reclaim his family’s honor after his father was humiliated in the ring. Also starring Vin Abrenica, Danita Paner, Christian Vasquez, Onyok Velasco, John Regala, Joross Gamboa and Claire Hartell, ‘Beki Boxer’ airs tonight after ‘Aksyon’.

In the meantime, enjoy a beautiful summer vacation.

 

Standard