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TV5 Rebrands Its Newscasts Under the Aksyon Banner

Starting July 14, TV5’s ‘Aksyon’  newscasts will not only be seen in the early evening, but also in the morning, at noontime and during late nights. (Photo credit: News5 Everywhere)

Goodbye ‘Good Morning Ser’, ‘Andar ng mga Balita’, and ‘Pilipinas News’.

As part of its ongoing ‘Signal No. 5: Umuulan ng Saya’ campaign, TV5 has announced that its newscasts will be rebranded under the ‘Aksyon’ banner beginning this July 14. The newscasts are as follows: ‘Aksyon sa Umaga’, ‘Aksyon sa Tanghali’, and ‘Aksyon Tonite’. The three newscasts will be joined by the flagship early evening newscast ‘Aksyon’.

As a result of the rebrand,  ‘Good Morning Ser’ (formerly ‘Good Morning Club’), ‘Andar ng mga Balita’ and ‘Pilipinas News’ will bid farewell today after a three-year run. ‘Pilipinas News Weekend’ will then air its final newscast on Sunday, with a replacement yet to be determined.

‘Aksyon sa Umaga’ will retain the services of Martin Andanar and Lourd de Veyra from ‘Good Morning Ser’. In addition, Grace Lee, who previously anchored ‘Aksyon Weekend’ and hosted ‘Good Morning Girls’, will be added as the third anchor. Like its predecessor, it will be a two-hour news and talk-based program.

‘Aksyon sa Tanghali’ will be anchored by Raffy Tulfo and Cherie Mercado. The ‘T3: Reload’ and ‘Wanted sa Radyo’ host is no stranger to anchoring a noontime newscast, having anchored ‘Balitaang Tapat’ two years earlier. Meanwhile Cherie Mercado moves from late nights to noontime after anchoring ‘Pilipinas News’ for over two years.

The flagship ‘Aksyon’ newscast will still be anchored by Erwin Tulfo, but his new partner will be no less than News5’s Head of News and Information, Luchi Cruz-Valdes. Luchi’s ‘Reaksyon’ program will no longer be independent from any newscast, but instead it will be incorporated as one of the segments of ‘Aksyon’.

And finally, ‘Aksyon Tonite’ will retain Paolo Bediones from ‘Pilipinas News’, but Cheryl Cosim from ‘Aksyon’ will now serve as his new partner. Like its predecessor, ‘Aksyon Tonite’ will be a 30-minute newscast that will recap the biggest news of the day.

The rebranded ‘Aksyon’ newscasts, along with ‘Aksyon Alert’ and ‘Aksyon Breaking’ news updates, are intended to strengthen and unify TV5’s news department under the ‘One Brand News Program’ approach. But it remains to be seen if the rebrand to ‘Aksyon’ will pay off.

New Timeslot for ‘T3’

‘T3: Reload’ was scheduled to move to a new timeslot this Monday. However, the change of timeslot came a week early.

Last Monday, viewers were surprised to see Raffy and Ben Tulfo host their public service program at noontime. Monday’s edition of ‘T3’ was actually a replay of last Friday’s episode, but it was not until the live Tuesday edition that the Tulfo brothers officially confirmed the show’s new timeslot.

‘T3: Reload”s move to noontime was intended to accommodate the NCAA Season 90 seniors basketball game on TV5, which moved to 4:00 p.m. from 2:00 p.m. the previous week. However, AksyonTV and Radyo5 92.3 News FM did not air the program simultaneously (‘Relasyon’ of Atty. Mel Sta. Maria and Luchi Cruz-Valdes was aired instead), as they were not informed of ‘T3”s premature timeslot change.

However, expect both AksyonTV and Radyo5 to make some changes in their programming lineup this Monday, in order to accommodate ‘T3: Reload’ and ‘Aksyon’ newscasts.

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AksyonTV Needs Improvement

AksyonTV’s programming is in a dire need of improvement. (Logo courtesy of ABC Development Corporation).

In a previous article, I discussed about TV5’s continuous programming rebuild. And while management has been trying their best to improve Channel 5, the same cannot be said of its sister network on the UHF band, which has been in a state of regression since last year.

AksyonTV, once the only all-Filipino 24/7 news channel, has been on the decline of late. Back in January I wrote about some of the changes that took place within the said network, and I waited a while in hopes of watching them flip the switch. A few months later, poof. AksyonTV’s became a shell of its former self.

The decline of the network is noticeable in its programming. Replays of TV5’s public affairs programs become more frequent, while live simulcasts of TV5 newscasts were seemingly more distracting than ever thanks to the increasing amount of sports events. Not even an evening replay of its morning newscast ‘Andar ng mga Balita’ helped matters.

So what to do with the mess that is engulfing AksyonTV? Here are my thoughts towards improving the network.

First of all, simulcasting TV5’s newscasts should stop. I mean, no more ‘Good Morning Ser’, ‘Aksyon’ and ‘Pilipinas News’ on Channel 41. The best that AksyonTV could do at this point is to have ‘Andar ng mga Balita’ as its late morning/noontime newscast, and ‘Balitang 60’ as its 9:00 p.m. newscast. That way, AksyonTV helps spread out the news in case of up-to-the-minute reports, while attracting late-arriving viewers that want some more news updates.

Secondly, make ‘Orly Mercado All Ready’ as the network’s early morning program. At this point, the now-truncated ‘Good Morning Ser’ have left the 7:00 a.m. slot open to rerun programming, which does not bode well to AksyonTV. Having Orly Mercado simulcast his radio program on television will help matters.

And finally, AksyonTV needs to go back and produce its original programs. The lineup of AksyonTV, other than the presence of live sports events, is wide open. Adding some new original and informative programs will help balance the equilibrium, while at the same time reestablishing its reputation as a reliable news station.

In short, AksyonTV should not become fodder to TV5’s programs. Instead, they should focus on a different set of programs to a different set of audience. That way, AksyonTV will become more stable, more reliable, and more driven in providing viewers more information to digest. And that improvement should commence as soon as possible.

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TV5 Continues its Rebuild

The painful rebuilding process continues for TV5, in an effort to earn a sizable audience.

Over half a year ago, TV5 established its ‘Weekend Do It Better’, ‘Karunungan, Balita at Opinyon’, and ‘Everyday All the Way’ blocks. However, as the calendar flipped to 2014, these programming blocks were deemphasized and it appears TV5 is not satisfied with how they turned out.

Through the first four months, TV5 gradually brought in new programs as part of its continuous restructuring process, which also included a relocation away from its old Novaliches headquarters in favor of the newly-opened TV5 Media Center in Mandaluyong. The adjustment to a new location was difficult though, as the staff attempted to learn new digital-based methods in producing its programs.

In the news department came in Saturday night public affairs series ‘Kaya’ and ‘Yaman ng Bayan’, and the Thursday night program ‘Bigtime’. On the other hand, ‘Good Morning Club’ once again claimed its position as the only morning news program with a running time of under two hours, when management decided to cancel the ‘Good Morning Girls’ and ‘Good Morning MamuTin’ segments (which were taped as opposed to live broadcast on other programs), and renamed ‘GMC’ as ‘Good Morning Ser’.

In terms of entertainment, TV5 replaced ‘Madam Chairman’ with ‘Confessions of a Torpe’, while introducing another ‘tawaserye’ in ‘Beki Boxer’. On the other side of the spectrum, ‘Celebrity Dance Battle’ essentially replaced ‘Killer Karaoke Pinoy Naman’, though the latter program remained on air until April, when it was finally cancelled in favor of the sitcom ‘One of the Boys’.

And finally, TV5 partially satisfied basketball fans by airing live PBA games almost every day in primetime, including an increase of Saturday broadcasts to two games. But with the network’s broadcast of the 2014 Nanjing Youth Olympics (and potentially the 2014 FIBA Basketball World Cup) a few months away, it is expected that more adjustments will be made in terms of accommodating the network’s sports coverage.

That said, TV5 should not stand pat and continue improving its lineup for the long term. It is a difficult and painful process, but when done right, the network’s fortunes should pay off.

Now what to do with AksyonTV? The question will be answered in another article.

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