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ABS-CBN TVPlus Sales Reach 5 Million Units

Five million and counting.

ABS-CBN announced this week that sales of the groundbreaking ABS-CBN TVPlus black box has reached the 5-million mark. This will put the network on track to meet the six-million sales target by the end of the year.

The steady growth of ABS-CBN TVPlus can be attributed to its low price, availability of several digital-exclusive TV channels and clearer picture quality. The boxes only cost P1499 and with a corresponding ABS-CBN Mobile SIM card, consumers can access exclusive ABS-CBN digital channels in CineMo, Yey!, Knowledge Channel, DZMM TeleRadyo and Kapamilya Box Office (KBO).

While ABS-CBN TVPlus is mainly used at home, some public and private vehicle owners have also invested on the device to improve picture quality in their TV screens while on the go. Although ABS-CBN discourages the use of TVPlus in automobiles, it did not stop vehicle owners from trying to improve the viewing experience of riders.

TVPlus is currently available in 15 key locations, mainly concentrating in the Greater Manila Area, Cebu, Bacolod, Iloilo, Cagayan de Oro, Davao, Benguet and Pangasinan. ABS-CBN is also looking to expand the current coverage area that TVPlus encompasses, with the announcement coming in the near future.

ABS-CBN also launched a new generation TVPlus box that is only available in Cebu and Davao. Sold for P2999, it now comes with a wifi stick that will enable customers to access the internet through ABS-CBN Mobile.

So far, the lack of competition in the digital TV sector has enabled ABS-CBN TVPlus to pull away in terms of sales. However, rivals GMA Network and Solar Entertainment are currently in the process of creating their own digital devices, which means that in a few years, one expect a dogfight between the three broadcast giants and their digital TV offerings.

For more information on ABS-CBN TVPlus, click this highlighted link.

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GMA’s Own 5:00 P.M. Regional Programming Issue

ABS-CBN is not the only major television network with a regional programming problem.

Archrival GMA also endures its fair share of issues when it comes to regional programs. Similar to what ABS-CBN experiences, GMA’s biggest concern is at the 5:00 p.m. slot where regional news programs are aired in the provinces in lieu of shows relayed straight from Metro Manila.

Just last Monday, GMA’s Mindanao-based channels began to air a new regional newscast titled ‘One Mindanao’. The program is anchored by longtime Mindanao-based GMA anchors Tek Ocampo, Sarah Hilomen-Velasco and Real Soroche, and is aired on weekdays at 5:00 p.m.

Like ‘Balitang Amianan’ (Dagupan and Ilocos) and ‘Balitang Bisdak’ (Cebu), ‘One Mindanao’ preempts the first 30-40 minutes of ‘Wowowin’, the GMA afternoon game show hosted by Willie Revillame. But as far as GMA is concerned, this was just a minor inconvenience.

Consider the following factors:

  1. Most GMA regional networks are now mere relay outlets following the closure of most stations and the layoff of its employees.
  2. ‘Wowowin’ is still aired after the newscasts, thus no need to reair the show the following morning.
  3. ‘Wowowin’ more often than not beats an ABS-CBN Koreanovela (only a few relay areas receive such programs due to regional ‘TV Patrol’) in the ratings game regardless of either Kantar or AGB Nielsen.

With that in mind, it was clear to GMA that they are undeterred about the overall programming disparity between Greater Manila Area and regional areas. However, with the entry of ‘One Mindanao’ in the Mindanao area, they now have every reason to worry since ‘Wowowin”s audience will be reduced significantly.

Issues among ABS-CBN and GMA’s regional network programs are in dire need of a resolution. The 5:00 p.m. slot, usually a haven for regional networks to produce their newscasts, is one example of what each network needs to do to make things all the more parallel.

But since GMA currently has less regional stations than ABS-CBN, their own concern may be revisited once they decide to resuscitate some of these stations. For now, GMA can only hope that their regional networks’ standing will be improved with each step.

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