Faith Restored: Halik’s High Ratings a Godsend for ABS-CBN Primetime Bida

ABS-CBN finally got it right.

It turns out ‘Halik’ was the series ABS-CBN needed to resuscitate the fortunes of its much-maligned fourth slot on Primetime Bida. The October 25 episode of ‘Halik’ garnered a series-high 27.1% rating according to Kantar, besting rival series ‘Pamilya Roces’ by 16.5%.

The episode in question featured an intense confrontation between Lino (Jericho Rosales) and Ace (Sam Milby) over the latter’s act of cheating. During that scene, Lino caught Ace and Jade (Yam Concepcion) cheating on him and Jacky (Yen Santos), leading to a fight between Lino and Ace.

‘Halik’ also became the most-viewed program on iWant TV, reaching over two million views per week. Thursday’s episode also trended on Twitter and memes related to the aforementioned confrontation scene also spread on social media.

In many ways, this episode of ‘Halik’ encapsulates what the fourth slot of Primetime Bida is all about. For Kapamilya audiences here and abroad, this timeslot always tingle their senses whenever they see scenes of confrontation, jealousy, anger, sensuality and desire.

No offense to the lighter-themed dramas that were aired on the fourth slot (e.g. ‘On the Wings of Love’, ‘A Love to Last’), but it is obvious that viewers wanted something that will keep them awake and tense deep into the night. And if ‘Halik”s ratings are of any indication, they are probably right in their assessment.

First aired on August 13, ‘Halik”s ratings have been on a gradual upswing from the start. The series started with an 18.2% rating during its debut, reached 20% by the end of August, and peaked at 27.1% last Thursday.

That said, it will not be a surprise to see ‘Halik’ reach 30% in the near future. This series has been by far ABS-CBN’s best offering in the fourth slot and if it continues to please audiences, it might as well enjoy a long and fruitful run.

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Inday Will Always Love You to Conclude Friday

Longer than expected.

For ‘Inday Will Always Love You’, airing 100 episodes is a surprising accomplishment considering it was produced by GMA Public Affairs, an outfit notorious for short-term but quality-laden dramas. But viewers embraced this series particularly well, even if the results say otherwise.

First aired on May 21, 2018, ‘Inday Will Always Love You’ starred Barbie Forteza and Derrick Monasterio and is set in Cebu. While the series is generally a romantic comedy, it did not shy away from showcasing some elements of seriousness seen in more mature teleseryes.

‘Inday Will Always Love You’ first aired opposite ‘Since I Found You’, ABS-CBN’s own romantic comedy. While it gave the latter a hard time in the ratings (at one point the margin was close to 1%), in the end ‘Inday Will Always Love You’ still fell short.

Next came ‘Halik’, a more seriously toned adversary. This time, it was a more lopsided affair, as ‘Inday Will Always Love You’ could not close the gap to 4% against ‘Halik’.

Despite these shortcomings, ‘Inday Will Always Love You’ was still good enough that it was extended on a few occasions. By the time it airs its finale Friday, it will have 100 episodes, a new high for a GMA Public Affairs-produced series.

With all things considered, ‘Inday Will Always Love You’ will go down as GMA Public Affairs’ most successful non-news series, both in terms of popularity and duration. Still, being produced by GMA’s news division had its fair share of doubters, and ‘Inday Will Always Love You’ did not quite receive its well-earned respect.

But as far as Cebuanos are concerned, ‘Inday Will Always Love You”s focus on the Visayan island’s culture is more than enough to make them proud. In many ways, the series was a showcase of sorts to witness the uniqueness and beauty of Cebu, an island that only rivals Manila in terms of population and cultural impact.

The focus of ‘Inday Will Always Love You”s final week centers on Happylou’s (Barbie) escalating feud with Amanda (Gladys Reyes) and Ericka (Kim Rodriguez). One can only hope that the climax will end just like Happylou’s name: a happy one.