drama, entertainment, Philippines, television

Hanggang Saan Nears Finale

Two different sides of the story.

Indeed, the long run of ‘Hanggang Saan’ can be divided into two parts. One part featured a series that struggled right out of the gate, and the other part featured a series that became a winner in the viewers’ book.

‘Hanggang Saan’ first aired on November 27, 2017 amid a slump in Kapamilya Gold’s fortunes. When it began its run, rival GMA series ‘Haplos’ was still ruling its timeslot, and it also helped that its success was bolstered by its lead-in shows ‘Ika-6 na Utos’ and ‘Impostora’.

The fact that ABS-CBN received some criticism for overemphasizing ‘kabitseryes’ in the afternoon weighed heavily on ‘Hanggang Saan’. At the time, it seemed like the series was on the verge of immediate cancellation with the way it performed from the start.

But when ‘Haplos’ was replaced by ‘Hindi Ko Kayang Iwan Ka’, ‘Hanggang Saan”s fortunes soon turned for the better. After scoring an average of only 12% in the ratings to ‘Haplos” 14%, ‘Hanggang Saan’ raised its mark to 14% whereas ‘Hindi Ko Kayang Iwan Ka’ fell to 10%.

In a similar manner as ‘Haplos’, ‘Hanggang Saan’ benefited from the success of ‘Asintado’, which replaced ‘Ika-6 na Utos’ as the Philippines’ top-rating afternoon series by late March. That, of course, helped save the series from the guillotine and assured that ‘Hanggang Saan’ would end on its own terms.

Overall, ‘Hanggang Saan’ will have a total of 108 episodes once it reaches its finale this Friday. While it didn’t come close to reaching the heights of Sylvia Sanchez’s previous series ‘The Greatest Love’, ‘Hanggang Saan’ still enjoyed a respectable performance on its own right.

That said, ‘Hanggang Saan”s successful run only added to Sylvia’s growing legend as a top-billing actress in her 50s. It may be a case of late blooming, but it was still good to see a career supporting actress turn into a bankable star at this point in her career.

The series also provided a boost to the careers of emerging stars Arjo Atayde (Sylvia’s real-life son) and Sue Ramirez. Both should be primed for greater roles in future projects.

On Friday afternoon, ‘Hanggang Saan’ will air its last episode. Notwithstanding the slow start, the most important thing here is the finish, and that is how this series will be remembered for it.

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drama, entertainment, Philippines, television

Haplos Down to Final Week, But GMA Doesn’t Care

There is something wrong about ‘Haplos’ lately.

Despite the fact that the GMA afternoon series is performing well in the ratings, the network chose not to promote its impending finale on TV or in any of its social media outlets. Instead, GMA decided to take a look at its successor series ‘Hindi Ko Kayang Iwan Ka’ (more on that later this week).

The only announcement that viewers got is this post that declares ‘Haplos” final three weeks. After that, GMA shut itself up.

This is not the first time that ‘Haplos’ got screwed by GMA management. On the day of the State of the Nation Address, GMA continued to air its afternoon dramas (‘Haplos’ included), and once President Rodrigo Duterte entered the Batasan Pambansa, ‘Haplos’ was inexplicably cut short.

That unfinished episode of ‘Haplos’ was never shown in its entirety again and GMA moved on with a new episode without any explanation whatsoever. Much like the characters of Sanya Lopez (as Angela) and Thea Tolentino (as Lucille), that episode of ‘Haplos’ ended up becoming a curse to the network for a while.

As a result, ‘Haplos’ will only have 164 completed episodes once it finishes this Friday. Counting the unfinished episode last July 24, the series will only have 164 1/3 episodes in total.

The only positive coming out of ‘Haplos’ was its constant success in the ratings. Since August, the series averaged around 14-15% and on most episodes defeated ABS-CBN counterparts ‘The Better Half’, ‘The Promise of Forever’ and ‘Hanggang Saan’ in that order.

Still, GMA’s mistreatment of ‘Haplos’ is very baffling to say the least. The series has an intriguing storyline that borders towards the supernatural and has two promising actresses in Sanya Lopez and Thea Tolentino, yet even with all the victories it accumulated, GMA screwed things up by not only leaving one episode unfinished, but also not promote its finale at all.

It will be interesting to see how a lack of hype will affect the last five episodes of ‘Haplos’. The series may have been a rousing hit, but it could end in a thud if GMA does not take the promotion of ‘Haplos’ very seriously.

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drama, entertainment, Philippines, television

In 100 Words: Haplos Continues Win Streak at Expense of Hanggang Saan

‘Haplos’ continues to win in the ratings despite the entry of ABS-CBN’s newest series ‘Hanggang Saan’. (Photo credit: GMA Network)

Not even a new ABS-CBN afternoon series can stop ‘Haplos’.

Through the first week of ‘Hanggang Saan”s run, the series only mustered an average of 12% in the national ratings. In contrast, GMA’s ‘Haplos’ corralled a score of around 14%.

The debut episode of ‘Hanggang Saan’ last November 27 saw the series earn a 12.9% rating, .3% less than ‘Haplos’. But the gap between the two shows has somewhat widened to around 2% in subsequent episodes.

Given that this is only the first week of ‘Hanggang Saan’, growing pains are expected to happen. However, Kapamilya Gold as a whole continues to struggle against Afternoon Prime, and unless ABS-CBN decides to make a wholesale change or two, the block’s performance will only get worse.

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drama, entertainment, Philippines, television

Streaking Haplos Faces New Challenger This Monday

‘Haplos’ is on a roll.

The GMA afternoon drama series has been picking up steam these past few months. Along the way, it claimed a pair of victims in ‘The Better Half’ and ‘The Promise of Forever’, both from ABS-CBN.

This series starring Sanya Lopez, Rocco Nacino, Thea Tolentino and Pancho Magno offer a different wrinkle than the Kapamilya network’s repetitive fare of ‘kabitseryes’. Some elements of fantasy and mystery are involved in ‘Haplos’, with Angela (Sanya) and Lucille (Thea) starring as half-sisters with contrasting mystical elements.

That unique storyline enabled ‘Haplos’ to earn constant victories in the ratings, in the process causing plenty of concern within the ABS-CBN camp. However, a new challenger awaits ‘Haplos’, and this time a familiar veteran actress comes into the fold.

Remember when Sylvia Sanchez ruled afternoons with her emotional portrayal of Gloria in ‘The Greatest Love’? That was seven months ago, and since then, Kapamilya Gold went on a steady decline while Afternoon Prime, thanks in large part to ‘Ika-6 na Utos’, soared to the occasion.

Starting this Monday, ABS-CBN will try to change that anew as they premiere their latest afternoon series ‘Hanggang Saan’. Sylvia will once again portray a mother in this series, except that her character Sonya is an unexpected criminal who was accused of killing an innocent man at the risk of prolonging her son’s life.

Joining Sylvia in ‘Hanggang Saan’ will be her real-life son Arjo Atayde, who will play the role of Sonya’s son Paco. Teresa Loyzaga and Sue Ramirez will play Jean and Anna, the closest friends of Sonya and Paco.

Also part of the cast are Ariel Rivera, Yves Flores, Maris Racal, Marlo Mortel, Nikko Natividad, Rommel Padilla, Nanding Josef, Anna Luna, Mercedes Cabral, Rubi Rubi, Viveika Ravanes, Sharmaine Suarez, Ces Quesada, Arnold Reyes, Maila Gumila, and Junjun Quintana. The series will be directed by Mervyn Brondial and Jeffrey Jeturian.

‘Hanggang Saan’ airs weekdays after ‘Pusong Ligaw’. It will replace ‘The Promise of Forever’.

Even with all the victories tucked in their pocket, the stars of ‘Haplos’ should not rest on their laurels. As ‘Hanggang Saan’ is about to make its debut, how long can ‘Haplos’ maintain its momentum?

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drama, entertainment, Philippines, television

The Promise of Forever Enters Its Final Week

Long-awaited, short-lived.

Turns out ‘The Promise of Forever’ wore out its welcome as soon as it began. The ABS-CBN drama series had been in the production pipeline for months prior to its premiere, but once it got underway, the series underachieved and only managed a measly 55 episodes once it wraps up this Friday.

First aired on September 11, ‘The Promise of Forever’ marked the Kapamilya debut of former TV5 discovery Ritz Azul, who was paired alongside Paulo Avelino. This series was supposed to be a breath of fresh air for viewers who were fed up with the network’s overreliance on ‘kabitseryes’.

Instead, ‘The Promise of Forever’ failed to make the grade. More often than not, it was rival GMA afternoon drama ‘Haplos’ that came out on top, and the former’s seemingly high expectations went up in smoke.

Not since ‘Walang Iwanan’ has an ABS-CBN afternoon series run for such a short period of time. Despite the fact that it took months for ABS-CBN to convince that ‘The Promise of Forever’ is ready to air, they only managed to produce 55 episodes during that span, an underwhelming total by Kapamilya standards.

The struggles of ‘The Promise of Forever’ gave even further indication that Kapamilya Gold is on a decline. It was clear that viewers are frustrated over the direction of Kapamilya Gold, and the performance of said block in recent months is something that ABS-CBN must urgently address.

It also didn’t help that Ritz Azul appear overwhelmed by the limelight. The series’ long wait, not to mention her first acting experience in a full-on drama series in years, made Ritz look rusty and unprepared at times.

Overall, while ‘The Promise of Forever’ was not bad, its performance leaves a lot to be desired. That said, with such a long wait and low episode turnout, ABS-CBN should realize that ‘cautious optimism’ does not work on Philippine television these days, especially when it comes to short-lived dramas such as ‘The Promise of Forever’.

This week will be the last chance for ‘The Promise of Forever’ to impress. As ABS-CBN ponders its next move, one must wonder what might have been had the network air ‘The Promise of Forever’ much earlier and not suffer the low ratings that it did today.

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drama, entertainment, Philippines, television

Struggling Kapamilya Gold Needs a Boost

Thanks to ‘Ika-6 na Utos’ and succeeding dramas ‘Impostora’ and ‘Haplos’, GMA Afternoon Prime suddenly looked imposingly strong against ABS-CBN’s Kapamilya Gold. (Photo credit: GMA Network)

The struggle is indeed real.

ABS-CBN’s Kapamilya Gold block has hit a rough patch of late. In the last several weeks, teleseryes ‘Pusong Ligaw’, ‘The Better Half’ and its replacement ‘The Promise of Forever’ scored fewer ratings than GMA Afternoon Prime counterparts ‘Ika-6 na Utos’, ‘Impostora’ and ‘Haplos’.

Although the three series did have a few winning moments, it was clear that the momentum is now on GMA’s side. ABS-CBN may be the better network overall, but their issues in the afternoon slots are causing plenty of concerns.

One reason why GMA suddenly became winnable in the afternoon is ‘Ika-6 na Utos’, the popular yet at times campy drama series starring Sunshine Dizon, Ryza Cenon and Gabby Concepcion. Since March, the series earned ratings of 15 to 18%, good enough to give ‘It’s Showtime’ plenty of fits.

In a previous article, From the Tube discussed how ‘Ika-6 na Utos’ was able to win the hearts of viewers while at the same time exposes ABS-CBN’s weaknesses in the afternoon slots. Although ‘It’s Showtime’ recently countered by replacing ‘Tawag ng Tanghalan’ with ‘Miss Q&A’ as the noontime show’s final segment, it still had a hard time cracking ‘Ika-6 na Utos” armor.

The success of ‘Ika-6 na Utos’ has since spread like wildfire to the two succeeding GMA Afternoon Prime series. From late August onwards, ‘Impostora’ and ‘Haplos’ earned better ratings than ‘Pusong Ligaw’ and ‘The Better Half’, and even though the latter was then replaced by ‘The Promise of Forever’, the results were mostly the same.

If ABS-CBN wants to restore order within Kapamilya Gold, drastic measures must be implemented. Going back to a three-teleserye setup is what the network desperately needs at this point, but in order to do that, they need to make some sacrifices.

For one, they must convince ‘It’s Showtime’ to either cut a portion of their airtime or return to the pre-noontime slot. Regarding the third teleserye, a possible option for that would be ‘Ikaw Lang ang Iibigin’, which despite earning good ratings in the pre-noontime slot, has a more serious storyline than its predecessors and is better equipped for the afternoon slot.

Would it be better to see Kim Chiu, Gerald Anderson, Jake Cuenca and Coleen Garcia go up against Sunshine Dizon, Ryza Cenon and Gabby Concepcion? Perhaps, but given ABS-CBN’s pre-noontime dominance, that potential matchup between ‘Ikaw Lang ang Iibigin’ and ‘Ika-6 na Utos’ will only be just that, a fantasy.

Still, the sudden change of fortune on Kapamilya Gold should give the ABS-CBN brass some sense of urgency. After all, despite their success, there are always holes with which the opponent will take advantage of, and ABS-CBN should be aware of that.

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