drama, entertainment, Philippines, television

Can The Promise of Forever Help Reverse Kapamilya Gold’s Slide?

ABS-CBN may be the country’s most-watched network last month, but weekday afternoons are a different story.

Over the last few weeks, GMA’s Afternoon Prime became the most-watched block from 2:30 p.m. to 5:45 p.m. While ‘Ika-6 na Utos’ remains the most-watched program during weekday afternoons, its follow-up dramas ‘Impostora’ and ‘Haplos’ were not far behind in dispatching the opposition.

The recent change of fortune in the weekday afternoon slots should cause plenty of concern within the ABS-CBN camp. Both ‘Pusong Ligaw’ and the soon-to-conclude ‘The Better Half’ were derisively labeled ‘kabitseryes’, and viewers became fed up with the direction ABS-CBN is taking.

Looking to address concerns that Kapamilya Gold is becoming increasingly stale, ABS-CBN decided to change things up with a new teleserye that is drastically different from the recent norm. Enter ‘The Promise of Forever’, starring Paulo Avelino and the network’s new addition Ritz Azul.

‘The Promise of Forever’ tells the story of Nicolas (Paulo), an immortal man who saves Sophia (Ritz) from a burning house and years later fall in love with each other. However, inside Nicolas lies a curse that prevents him from entering into a relationship while at the same time preventing him from feeling the pain of loss.

Moreover, Sophia’s lover Philip (Ejay Falcon) and Nicolas’ descendant Marlon (Tonton Gutierrez) were out to ruin their lives. With that in mind, it will be up to Nicolas to overcome the curse while preserving his relationship with Sophia.

‘The Promise of Forever’ will also star Cherry Pie Picache, Amy Austria, Benjie Paras, Susan Africa, Ynna Asistio, and Nico Antonio. It will be directed by Darnel Villaflor and Hannah Espia.

The lead-up to the premiere of ‘The Promise of Forever’ is a cautionary tale of biding one’s time. A trade trailer for the series was released in November of last year, but it took nearly ten months before ABS-CBN realized that the time is finally right.

However, with Kapamilya Gold mired in a slump, is ‘The Promise of Forever’ worth the long wait? One can only hope that this series will turn things around for the suddenly beleaguered block and in turn restore the faith of viewers that had betrayed the network of late.

‘The Promise of Forever’ airs weekday afternoons on ABS-CBN’s Kapamilya Gold. Timeslot to be determined.

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drama, entertainment, Philippines, television

The Better Half Nears Its All-or-Nothing Finale

Call it the ‘All-or-Nothing’ finale.

On Friday, September 8, ABS-CBN’s long-running afternoon drama ‘The Better Half’ will air its final episode. The series, starring Shaina Magdayao, Carlo Aquino, JC de Vera and Denise Laurel, has been on the air since February 13, and even though it was a great series, there were some bumps on the road they had to endure.

When it first premiered, ‘The Better Half’ was following in the footsteps of ‘Doble Kara’, an ABS-CBN afternoon drama series that lasted over a year. However, ABS-CBN tempered expectations for the former, realizing that it’s not going to be easy following a series that was overwhelmingly long and successful.

Four different opponents from GMA’s Afternoon Prime faced ‘The Better Half’. Between February 13 and April 21, ‘The Better Half’ was slotted in Kapamilya Gold’s leadoff position and fared particularly well against ‘Hahamakin ang Lahat’ and ‘Legally Blind’.

But from April 24 onwards, ABS-CBN moved ‘The Better Half’ to the second slot in order to accommodate ‘Pusong Ligaw’. Despite the change of timeslot, ‘The Better Half’ maintained its dominance, dispatching the rather short-lived GMA afternoon series ‘D’Originals’ in the process.

‘Haplos’ then became the fourth and final opponent of ‘The Better Half’, and at first, the latter’s winning ways continued. However, a late August slump drastically changed ‘The Better Half”s fortunes, prompting ABS-CBN to finally pull the plug.

While ‘The Better Half’ was mostly dominant in a run that spanned 147 episodes, the recent decline it endured made it clear that it has seen better days. ABS-CBN would have been wise to end ‘The Better Half’ while still on a roll, but alas, they allowed the series to stay too long and fall from its wheels.

Regardless of how it finished, the Kapamilya network should be proud of what ‘The Better Half’ was able to do. The series may have enhanced the reputations of established lead actors Shaina Magdayao, JC de Vera and Denise Laurel, but for Carlo Aquino, the return to the star-studded limelight was worth the price of admission.

Come this Friday, a shocking finish awaits viewers of ‘The Better Half’. But it remains to be seen if it will end with either a bang or a whimper.

 

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