Haplos Down to Final Week, But GMA Doesn’t Care

There is something wrong about ‘Haplos’ lately.

Despite the fact that the GMA afternoon series is performing well in the ratings, the network chose not to promote its impending finale on TV or in any of its social media outlets. Instead, GMA decided to take a look at its successor series ‘Hindi Ko Kayang Iwan Ka’ (more on that later this week).

The only announcement that viewers got is this post that declares ‘Haplos” final three weeks. After that, GMA shut itself up.

This is not the first time that ‘Haplos’ got screwed by GMA management. On the day of the State of the Nation Address, GMA continued to air its afternoon dramas (‘Haplos’ included), and once President Rodrigo Duterte entered the Batasan Pambansa, ‘Haplos’ was inexplicably cut short.

That unfinished episode of ‘Haplos’ was never shown in its entirety again and GMA moved on with a new episode without any explanation whatsoever. Much like the characters of Sanya Lopez (as Angela) and Thea Tolentino (as Lucille), that episode of ‘Haplos’ ended up becoming a curse to the network for a while.

As a result, ‘Haplos’ will only have 164 completed episodes once it finishes this Friday. Counting the unfinished episode last July 24, the series will only have 164 1/3 episodes in total.

The only positive coming out of ‘Haplos’ was its constant success in the ratings. Since August, the series averaged around 14-15% and on most episodes defeated ABS-CBN counterparts ‘The Better Half’, ‘The Promise of Forever’ and ‘Hanggang Saan’ in that order.

Still, GMA’s mistreatment of ‘Haplos’ is very baffling to say the least. The series has an intriguing storyline that borders towards the supernatural and has two promising actresses in Sanya Lopez and Thea Tolentino, yet even with all the victories it accumulated, GMA screwed things up by not only leaving one episode unfinished, but also not promote its finale at all.

It will be interesting to see how a lack of hype will affect the last five episodes of ‘Haplos’. The series may have been a rousing hit, but it could end in a thud if GMA does not take the promotion of ‘Haplos’ very seriously.

Streaking Haplos Faces New Challenger This Monday

‘Haplos’ is on a roll.

The GMA afternoon drama series has been picking up steam these past few months. Along the way, it claimed a pair of victims in ‘The Better Half’ and ‘The Promise of Forever’, both from ABS-CBN.

This series starring Sanya Lopez, Rocco Nacino, Thea Tolentino and Pancho Magno offer a different wrinkle than the Kapamilya network’s repetitive fare of ‘kabitseryes’. Some elements of fantasy and mystery are involved in ‘Haplos’, with Angela (Sanya) and Lucille (Thea) starring as half-sisters with contrasting mystical elements.

That unique storyline enabled ‘Haplos’ to earn constant victories in the ratings, in the process causing plenty of concern within the ABS-CBN camp. However, a new challenger awaits ‘Haplos’, and this time a familiar veteran actress comes into the fold.

Remember when Sylvia Sanchez ruled afternoons with her emotional portrayal of Gloria in ‘The Greatest Love’? That was seven months ago, and since then, Kapamilya Gold went on a steady decline while Afternoon Prime, thanks in large part to ‘Ika-6 na Utos’, soared to the occasion.

Starting this Monday, ABS-CBN will try to change that anew as they premiere their latest afternoon series ‘Hanggang Saan’. Sylvia will once again portray a mother in this series, except that her character Sonya is an unexpected criminal who was accused of killing an innocent man at the risk of prolonging her son’s life.

Joining Sylvia in ‘Hanggang Saan’ will be her real-life son Arjo Atayde, who will play the role of Sonya’s son Paco. Teresa Loyzaga and Sue Ramirez will play Jean and Anna, the closest friends of Sonya and Paco.

Also part of the cast are Ariel Rivera, Yves Flores, Maris Racal, Marlo Mortel, Nikko Natividad, Rommel Padilla, Nanding Josef, Anna Luna, Mercedes Cabral, Rubi Rubi, Viveika Ravanes, Sharmaine Suarez, Ces Quesada, Arnold Reyes, Maila Gumila, and Junjun Quintana. The series will be directed by Mervyn Brondial and Jeffrey Jeturian.

‘Hanggang Saan’ airs weekdays after ‘Pusong Ligaw’. It will replace ‘The Promise of Forever’.

Even with all the victories tucked in their pocket, the stars of ‘Haplos’ should not rest on their laurels. As ‘Hanggang Saan’ is about to make its debut, how long can ‘Haplos’ maintain its momentum?

Struggling Kapamilya Gold Needs a Boost

Thanks to ‘Ika-6 na Utos’ and succeeding dramas ‘Impostora’ and ‘Haplos’, GMA Afternoon Prime suddenly looked imposingly strong against ABS-CBN’s Kapamilya Gold. (Photo credit: GMA Network)

The struggle is indeed real.

ABS-CBN’s Kapamilya Gold block has hit a rough patch of late. In the last several weeks, teleseryes ‘Pusong Ligaw’, ‘The Better Half’ and its replacement ‘The Promise of Forever’ scored fewer ratings than GMA Afternoon Prime counterparts ‘Ika-6 na Utos’, ‘Impostora’ and ‘Haplos’.

Although the three series did have a few winning moments, it was clear that the momentum is now on GMA’s side. ABS-CBN may be the better network overall, but their issues in the afternoon slots are causing plenty of concerns.

One reason why GMA suddenly became winnable in the afternoon is ‘Ika-6 na Utos’, the popular yet at times campy drama series starring Sunshine Dizon, Ryza Cenon and Gabby Concepcion. Since March, the series earned ratings of 15 to 18%, good enough to give ‘It’s Showtime’ plenty of fits.

In a previous article, From the Tube discussed how ‘Ika-6 na Utos’ was able to win the hearts of viewers while at the same time exposes ABS-CBN’s weaknesses in the afternoon slots. Although ‘It’s Showtime’ recently countered by replacing ‘Tawag ng Tanghalan’ with ‘Miss Q&A’ as the noontime show’s final segment, it still had a hard time cracking ‘Ika-6 na Utos” armor.

The success of ‘Ika-6 na Utos’ has since spread like wildfire to the two succeeding GMA Afternoon Prime series. From late August onwards, ‘Impostora’ and ‘Haplos’ earned better ratings than ‘Pusong Ligaw’ and ‘The Better Half’, and even though the latter was then replaced by ‘The Promise of Forever’, the results were mostly the same.

If ABS-CBN wants to restore order within Kapamilya Gold, drastic measures must be implemented. Going back to a three-teleserye setup is what the network desperately needs at this point, but in order to do that, they need to make some sacrifices.

For one, they must convince ‘It’s Showtime’ to either cut a portion of their airtime or return to the pre-noontime slot. Regarding the third teleserye, a possible option for that would be ‘Ikaw Lang ang Iibigin’, which despite earning good ratings in the pre-noontime slot, has a more serious storyline than its predecessors and is better equipped for the afternoon slot.

Would it be better to see Kim Chiu, Gerald Anderson, Jake Cuenca and Coleen Garcia go up against Sunshine Dizon, Ryza Cenon and Gabby Concepcion? Perhaps, but given ABS-CBN’s pre-noontime dominance, that potential matchup between ‘Ikaw Lang ang Iibigin’ and ‘Ika-6 na Utos’ will only be just that, a fantasy.

Still, the sudden change of fortune on Kapamilya Gold should give the ABS-CBN brass some sense of urgency. After all, despite their success, there are always holes with which the opponent will take advantage of, and ABS-CBN should be aware of that.

The Better Half Nears Its All-or-Nothing Finale

Call it the ‘All-or-Nothing’ finale.

On Friday, September 8, ABS-CBN’s long-running afternoon drama ‘The Better Half’ will air its final episode. The series, starring Shaina Magdayao, Carlo Aquino, JC de Vera and Denise Laurel, has been on the air since February 13, and even though it was a great series, there were some bumps on the road they had to endure.

When it first premiered, ‘The Better Half’ was following in the footsteps of ‘Doble Kara’, an ABS-CBN afternoon drama series that lasted over a year. However, ABS-CBN tempered expectations for the former, realizing that it’s not going to be easy following a series that was overwhelmingly long and successful.

Four different opponents from GMA’s Afternoon Prime faced ‘The Better Half’. Between February 13 and April 21, ‘The Better Half’ was slotted in Kapamilya Gold’s leadoff position and fared particularly well against ‘Hahamakin ang Lahat’ and ‘Legally Blind’.

But from April 24 onwards, ABS-CBN moved ‘The Better Half’ to the second slot in order to accommodate ‘Pusong Ligaw’. Despite the change of timeslot, ‘The Better Half’ maintained its dominance, dispatching the rather short-lived GMA afternoon series ‘D’Originals’ in the process.

‘Haplos’ then became the fourth and final opponent of ‘The Better Half’, and at first, the latter’s winning ways continued. However, a late August slump drastically changed ‘The Better Half”s fortunes, prompting ABS-CBN to finally pull the plug.

While ‘The Better Half’ was mostly dominant in a run that spanned 147 episodes, the recent decline it endured made it clear that it has seen better days. ABS-CBN would have been wise to end ‘The Better Half’ while still on a roll, but alas, they allowed the series to stay too long and fall from its wheels.

Regardless of how it finished, the Kapamilya network should be proud of what ‘The Better Half’ was able to do. The series may have enhanced the reputations of established lead actors Shaina Magdayao, JC de Vera and Denise Laurel, but for Carlo Aquino, the return to the star-studded limelight was worth the price of admission.

Come this Friday, a shocking finish awaits viewers of ‘The Better Half’. But it remains to be seen if it will end with either a bang or a whimper.

 

The Better Half’s Next Challenger: Haplos

Hot or cold is the description of ‘The Better Half’s ratings of late.

The ongoing ABS-CBN afternoon drama consistently won the battle against the soon-to-be short-lived series ‘D’Originals’ since moving to the late afternoon slot. Despite that, the show’s ratings have fluctuated between 11% and 15%.

Still, a win is a win, and ABS-CBN is somewhat pleased with the way ‘The Better Half’ has performed. Come this Monday, however, a new challenger awaits.

Enter ‘Haplos’, GMA’s latest offering on the Afternoon Prime block. This upcoming series will be headlined by Sanya Lopez, Rocco Nacino, Thea Tolentino and Pancho Magno.

In ‘Haplos’, Sanya is Angela, a physical therapy undergraduate with a quiet and peaceful upbringing. She is in love with Gerald (Rocco), but unknown to her, she has a special gift that, when she is touched, can heal illnesses and emotional wounds.

Angela also caught the attention of Benedict (Pancho), a fitness instructor whose goal is to become a successful businessman with a trophy wife. But the biggest rival in her life turned out to be her half-sister Lucille (Thea), whose gift of darkness is used in an attempt to jeopardize Angela’s career and personal life.

‘Haplos’ also stars Patricia Javier, Emilio Garcia, Francine Prieto, Diva Montealba and Ms. Celia Rodriguez. The series will be directed by Gil Tejada Jr.

If the unpredictable ratings of ‘The Better Half’ is any indication, then GMA hopes that ‘Haplos’ will perform much better than ‘D’Originals’ did. However, a mere 11-12% or less in the ratings will not satisfy both the network and its viewers.

It will be interesting to see how the up-and-coming quartet of Sanya Lopez, Rocco Nacino, Thea Tolentino and Pancho Magno will perform in a leading role. Going up against ‘The Better Half”s veteran quartet of Shaina Magdayao, Carlo Aquino, Denise Laurel and JC de Vera will be a challenge, but if ‘Haplos’ provides a serious challenge, then it should bode well for them.

‘Haplos’ airs weekdays after ‘Impostora’ on GMA Afternoon Prime.