Surprising ‘Bagito’ Premieres on Primetime Bida

An unexpected selection from ABS-CBN takes over Primetime Bida tonight.

In a last-minute decision, the Kapamilya network announced Friday afternoon that ‘Bagito’ will air on the slot that was vacated by the recently-concluded ‘Pure Love’. The upcoming coming-of-age teleserye premieres later this afternoon.

Like more recent Kapamilya dramas, young and emerging talents will be the focus of attention on ‘Bagito’. The series will be topbilled by Nash Aguas and Alexa Ilacad, with fellow young actress Ella Cruz providing a supporting role.

Also joining the series are veterans Agot Isidro, Ariel Rivera and Angel Aquino. Completing the cast are Paolo Santiago, Alex Diaz and Gimme 5 members Joaquin Reyes, John Bermundo, Grae Fernandez and Brace Arquia.

‘Bagito’ focuses on a teenage boy who suddenly takes on the responsibility of being a father. The series will look at how the boy ended up impregnating a fellow teenager and how he will shoulder the burden of nurturing a child at a young age.

Before becoming a teleserye, ‘Bagito’ was first written as a Wattpad story by well-renowned author Noreen Capili. The entry soon gained popularity among Wattpad readers, with reads of over 100,000 as of today.

Initially an afterthought when it was first promoted, ‘Bagito”s unexpected entry into Primetime Bida came as a huge surprise to viewers. After all, much of the focus has been on the three returning Kapamilyas in Maxene Magalona, Jolina Magdangal and Marvin Agustin, stars of ‘Dream Dad’ and ‘Flor de Liza’ respectively.

In fact, ABS-CBN had already been prepared to replace ‘Pure Love’ with ‘Dream Dad’, and even went as far as unveiling the full trailer of the series Thursday night.

But that all changed Friday afternoon.

The full trailer of ‘Dream Dad’ was taken down from ABS-CBN Entertainment’s YouTube account. Soon after, a trailer for ‘Bagito’ was aired later that night, and then it was announced that ‘Dream Dad’ would premiere on November 24, this time replacing ‘Hawak Kamay’.

Even with a stunner of an entry, ‘Bagito’ should pose little problems in attaining decent, if not high viewership numbers. With GMA using this timeslot for the replay of the Koreanovela ‘Coffee Prince’, expect ‘Bagito’ to lord it over in the ratings against an inferior opponent.

It may have been a last-minute decision from ABS-CBN management, but should ‘Bagito’ succeed in the ratings, it will be all worth it.

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No Sibling Rivalry in Premieres of Dream Dad and More Than Words

There will be no rivalry between the children of the late ‘Master Rapper’ Francis Magalona on Philippine television.

Fresh from re-signing with ABS-CBN, Maxene Magalona will co-star alongside Zanjoe Marudo and child actress Jana Agoncillo in ‘Dream Dad’. The series will also star Beauty Gonzales, Yen Santos, Ana Feleo, Katya Santos, Ketchup Eusebio, Ariel Ureta and Gloria Diaz.

‘Dream Dad’ will focus on an orphan who searches for a loving family, and a bachelor who tries to mend a broken heart by focusing on his family’s welfare. Ultimately, their lives would change after they cross paths with one another.

(Due to unforeseen circumstances, the full trailer of ‘Dream Dad’ on ABS-CBN Entertainment’s official YouTube was taken down as of November 14).

Over at GMA, younger brother Elmo Magalona will reunite with ‘Villa Quintana’ co-star Janine Gutierrez in ‘More Than Words’. Also starring in this series are Rey ‘PJ’ Abellana, Leni Santos, Jaclyn Jose, Gardo Versoza, Yayo Aguila, Enzo Pineda, Stephanie Sol, Mayton Eugenio, Mikoy Morales and Coleen Perez.

The story of ‘More Than Words’ will revolve around two individuals: a teenage boy whose memory was lost following an accident, and a daydreaming female student who created an imaginary ‘dream boy’ in one of her blogs. After finding the supposed boy of her dreams, they would grow fond of each other, while the boy begins a new life with his adoptive parents.

While ‘Dream Dad’ will premiere in its expected timeslot, the same cannot be said for ‘More Than Words’. It was supposed to premiere November 3, replacing both ‘Seasons of Love’ and ‘Elemento’, but GMA management wanted none of the possible sibling rivalry between the Magalonas, and as a result, they hastily re-aired ‘Coffee Prince’ on the timeslot that was supposed to be filled by ‘More Than Words’.

Then in a somewhat surprising decision, they moved the premiere date of ‘Second Chances’, which was supposed to replace ‘Ilustrado’, to the first quarter of 2015. And to top things off, both ‘Strawberry Lane’ and ‘Hiram na Alaala’ will now be moved to later timeslots, paving the way for ‘More Than Words’ to occupy the slot after ’24 Oras’.

Thus, ‘More Than Words’ will go up against the soon-to-conclude ‘Hawak Kamay’ while ‘Dream Dad’ will face the re-airing ‘Coffee Prince’ on their respective networks.

It will be interesting to see how both Magalonas fare in their respective new series, but even in different networks, they will always be family off-screen. Good luck.

Nino, Secret Love Bow Out

‘Nino’, along with ‘Secret Love’, will end their runs this week on GMA Telebabad. (Photo credit: GMA Network)

Two GMA Telebabad programs will bid farewell within the next two days.

First up is ‘Secret Love’, whose finale will air later tonight. The Koreanovela premiered on July 14 and was one of GMA Telebabad’s stronger-performing programs.

Starring Ji Sung as Dominic, Hwang Jung Eum as Elise, and Bae Soo Bin as Howard, ‘Secret Love’ focused on Dominic’s obsession and eventual romance with Elise amid the latter’s involvement in the killing of Dominic’s girlfriend. The series also saw how Elise willingly accused herself of the crime for the sake of her then-boyfriend Howard, after which he called off their relationship and humiliated her.

During its two-month run, ‘Secret Love’ competed well against the likes of ‘Aquino & Abunda Tonight’, ‘Pinoy Big Brother: All In’ and ‘Miss Ripley’ on ABS-CBN. The Asianovela averaged at least 15% on AGB Nielsen’s national ratings, and at least 7% on Kantar.

No replacement will be made for ‘Secret Love’, since ‘I Hear Your Voice’, the Kapuso network’s supposed successor Asianovela, premiered last month while the former was still airing.

Meanwhile, ‘Nino’ and his Naynay Commandments will officially end their run tomorrow.

The teleserye starring Miguel Tanfelix premiered on May 26, replacing ‘Carmela’ while dislodging ‘Kambal Sirena’ out of its original timeslot. Despite its value-oriented nature, ‘Nino’ had an up-and-down run, as reflected by the AGB Nielsen and Kantar ratings.

‘Nino’ had a slow start against ‘Dyesebel’ in the AGB Nielsen ratings, but managed to pick up steam as the latter drew to a close. The series continued to win over viewers even after ‘Hawak Kamay’ took ‘Dyesebel”s timeslot on July 21, and should finish with an average of 22% by the end of its run.

But on Kantar’s count, ‘Nino’ performed badly against both ‘Dyesebel’ and ‘Hawak Kamay’. A 17% average for ‘Nino’ and a -10% disparity against rival ABS-CBN teleseryes should be a cause of concern for GMA management, even as ABS-CBN endured a slight decline in the ratings of their aforementioned programs.

Overall, ‘Nino’ was a decently good teleserye, but not as revered as the likes of ‘May Bukas Pa’, ‘100 Days to Heaven’, and ‘Honesto’ on the Kapamilya network. And with GMA becoming infamous for producing merely filler teleseryes that have shorter timespans, ‘Nino”s near five-month run is just another example of why GMA is resorting to this tactic with little results.

Replacing ‘Nino’ on its timeslot will be ‘Strawberry Lane’, another family drama starring Bea Binene, Kim Rodriguez, Joyce Ching, Joanna Marie Tan, and Rita de Guzman. The series, which centers on five juvenile girls seeking a new direction in life, will premiere on September 15.

 

The Decline of the GMA Artist Center

Aljur Abrenica and other GMA Artist Center talents have seen their careers take a dip in recent years, owing to the problems that surround the GMAAC. (Photo credit: GMA Network)

Low ratings, financial struggles, and futile programming changes. These attributes have become the standard of the GMA Network in recent years.

And the GMA Artist Center is sharing a part of the blame.

While the Artist Center has been known for making stars out of Marian Rivera, Dingdong Dantes, Carla Abellana, Dennis Trillo and others, they also had a fair share of missteps along the way. Missed opportunities, underdeveloped and disgruntled talents, and even poor acquisitions have played a role in the GMAAC’s recent history.

For instance, Jolina Magdangal’s recent visit to ABS-CBN has hinted reports of a possible return to the network. Once one of the most promising talents to come out of Johnny Manahan’s Star Magic, her career gradually went downhill after moving to GMA in 2002.

The Artist Center also acquired other former Star Magic talents such as Heart Evangelista, Christian Bautista, Michelle Madrigal and Claudine Barretto. But while Madrigal became a full-fledged star with GMA, the same cannot be said of the careers of Evangelista and Barretto, who were on the decline by the time they signed with the GMAAC. This despite the likes of Tom Rodriguez receiving a career boost with GMA after lingering under Star Magic.

On the contrary, several former GMAAC artists blossomed under Mr. M’s watch. For example, Cristine Reyes, Jake Cuenca, Coco Martin, Paulo Avelino, and more recently Ellen Adarna were considered raw and underdeveloped talents on GMA, but upon transferring to ABS-CBN, their careers were given a new lease on life.

Even several established former GMAAC stars managed to maintain a high profile after moving to ABS-CBN. Angel Locsin, formerly the lead star of ‘Darna’, ‘Mulawin’ and other fantaseryes, gave a good account of herself with a critically-acclaimed performance on ‘The Legal Wife’. Ditto recent Kapuso-to-Kapamilya transferee Iza Calzado, who currently play the lead role in ‘Hawak Kamay’ after starring in several GMA series such as ‘Encantadia’.

If GMA wants to get back on track, look no further than the GMA Artist Center. Since Ida Henares resigned as head of the GMAAC in 2012, the agency is currently run by various personnel, neither of which share the multi-faceted vision and mission of Johnny Manahan’s Star Magic. The GMAAC clearly needs a multi-purpose leader, not a by-committee leadership group with clashing personalities, in order to develop and manage talents well.

In the end, much of GMA’s fortunes will begin and end with the GMA Artist Center. The success and failure of the network depends on how the GMAAC manages their talents. But right now, the GMAAC is a mess, and its sudden and gradual decline mirrors that of GMA’s. Time to fix a wrecked system, otherwise things will only get worse.

Hawak Kamay Replaces Dyesebel on ABS-CBN

Just as GMA is warming up with their value-oriented teleserye in ‘Nino’, ABS-CBN decides to counter with one of their own.

Enter ‘Hawak Kamay’, the Kapamilya network’s newest teleserye that is set to debut this Monday. The series, starring Piolo Pascual, Iza Calzado, Zaijan Jaranilla and Xyriel Manabat, Andrea Brillantes and Yesha Camille, will replace ‘Dyesebel’.

The Anne Curtis-starred series has been a ratings winner since it debuted on March 17. ‘Dyesebel’ defeated rivals ‘Kambal Sirena’ and ‘Nino’ during its five-month run.

In ‘Hawak Kamay’, Pascual plays a frustrated musician turned guardian named Gin. He was tasked to take care of three orphans named Emong (Jaranilla), Dara (Manabat) and Ningning (Camille), who lost their parents in a car crash.

Throughout the series, Gin would evolve from a reluctant to a responsible guardian who is determined to keep all of his orphans together, despite enduring serious trials. Along the way, Gin’s life would change with the help of Bianca (Calzado), a lawyer who helped arrange the adoption, and her sister Lorrie (Brillantes), who would develop a friendship with the three orphans.

‘Hawak Kamay’ is named after the popular song recorded by Yeng Constantino in the late 2000s. The song was remade by Piolo Pascual specifically for the series.

ABS-CBN is no stranger to producing successful value-oriented series. After all, they produced winners in ‘May Bukas Pa’, ‘100 Days to Heaven’, ‘Budoy’ and Honesto’, all of which earned high ratings and critical acclaim. The success of these teleseryes should add some pressure on ‘Hawak Kamay’, but considering the network has been winning the primetime race of late, it should not pose a problem to the new series.

‘Hawak Kamay’ premieres this July 21, after ‘TV Patrol’. The teaser to the upcoming series can be viewed below.

Notes: From the Tube would like to extend our condolences to the victims of Typhoon Glenda and Malaysian Airlines Flight MH 17. Our thoughts and prayers are for the families of the said victims.