drama, entertainment, Korea, Philippines, television

Koreanovelas Return to ABS-CBN

What’s going on, ABS-CBN?

In an extremely unusual move, the Kapamilya network decided to bring back Koreanovelas after an eight-month absence. Their newest Koreanovela, ‘My Love Donna’ will air starting this Monday, and will replace ‘And I Love You So’ on the Kapamilya Gold block.

‘My Love Donna’ stars Joo Jin-Mo and Kim Sa-Rang. It will be the first Koreanovela since ‘Let’s Get Married’ and ‘My Lovely Girl’ to air on ABS-CBN.

Bringing back Koreanovelas on ABS-CBN doesn’t make sense. They already have the resources and technology to produce more local programming, so why do they still need to import foreign series when in fact interest in Koreanovelas are declining and there are some Star Magic artists who are waiting for opportunities to shine.

In addition, ABS-CBN is infamous for cutting a lot of good scenes when it comes to foreign dramas, so much so that their runs are shorter than originally indicated (remember ‘Ana Manuela’?). The fact that these dramas are short-term in nature doesn’t help ABS-CBN at all, and it only hurts their viewership whenever they are present.

By bringing ‘My Love Donna’ to Kapamilya Gold, ABS-CBN has made the wrong decision and the wrong time to bring back a Koreanovela. On the same day ‘My Love Donna’ premieres, GMA will bring in a new teleserye, the Andrea Torres-starred ‘The Millionaire’s Wife’, on the very same timeslot (more on that this Monday).

Remember, the Kapuso network only airs Koreanovelas in the morning and evening slots, and on Mondays to Thursdays as well. The presence of ‘Wowowin’ and longer teleseryes means that there is no place for them to add Koreanovelas in the afternoon.

That said, expect ABS-CBN to lose in the ratings with their newest Koreanovela. This is a definite mismatch for the Kapamilya network, and thus, it won’t help them at all.

What was thought to be the ‘end of an era’ for Koreanovelas on the network turned out to be false hope. Yes, ABS-CBN brought back a Koreanovela, but it won’t be long before they stopped airing them anew.

Other Notes: Speaking of Koreanovelas, GMA will have Korean movies every Monday to Thursday at 10:00 p.m. as part of the ‘Heart of Asia Presents’ series. It will replace ‘Temptation’ starting March 14.

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cartoon, drama, entertainment, Korea, Philippines, television

‘Instadad’ Bids Farewell; Two New GMA Shows to Replace

‘Instadad’ ran for four months and 14 episodes, with little success. It will be replaced by ‘Heart of Asia Presents’ and ‘Alamat’ this coming Sunday. (Photo credit: GMA Network)

So long, ‘Instadad’.

The comedy-drama series that starred Gabby Eigenmann, Gabbi Garcia, Ashley Ortega and Jazz Ocampo aired its final episode Sunday afternoon. Overall, ‘Instadad’ aired for only a mere 14 episodes, from April 5 until yesterday.

‘Instadad”s pilot episode was pitted against ‘The Buzz”s finale, and had an impressive start as far as ratings are concerned. But when ABS-CBN moved ‘Luv U’ to a later timeslot the following week, ‘Instadad’ failed to keep up to its new rival.

Not even the premiere of ‘Wowowin’ nearly a month later helped ‘Instadad’ regain its opening day fortunes, nor did the former’s suddenly declining ratings in subsequent weeks. In the end, GMA’s latest attempt at a teen-oriented series was doomed as a failure once again.

Now that ‘Instadad’ is already out of picture, both Gabby Eigenmann and Gabbi Garcia can now focus on their primetime projects in ‘Pari ‘Koy’ and ‘Let the Love Begin’, respectively. At least they still have something to keep busy with.

Moving on, GMA has lined up a pair of programs to replace ‘Instadad’. They are:

Heart of Asia Presents

If five Asianovelas on weekdays are not enough, then a weekend with GMA’s ‘Heart of Asia’ block should satiate the desires of Asianovela fans. As the title suggests, ‘Heart of Asia Presents’ will feature special presentations of various Asian dramas, particularly from Korea.

‘Heart of Asia Presents’ airs every Sunday at 4:30 p.m. starting July 12.

Alamat

GMA dubs it as the first-ever local animated anthology series. Produced by GMA News and Public Affairs, ‘Alamat’ will feature a some of the greatest myths and legends the country has ever told, and will be voiced by some of the country’s most popular and distinguished personalities.

‘Alamat’ airs every Sunday at 5:00 p.m. starting July 12.

This should be another acid test for GMA’s predictably weak Sunday offerings. ‘Alamat’ and ‘Heart of Asia Presents’ may pack some potential, but it remains to be seen if they are definitely good enough for viewers to see.

With that, good luck to both shows.

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