drama, entertainment, Korea, Philippines, television

Another Last-Minute Change Further Ruins GMA Telebabad

‘More Than Words’, starring Elmo Magalona and Janine Gutierrez, was supposed to premiere November 3, but was moved instead to November 17. (Photo credit: GMA Network)

It is becoming an infectious habit for GMA Telebabad to screw its viewers.

Last Friday, the official Facebook account of the upcoming Kapuso teleserye ‘More Than Words’ announced that they would air starting Monday, November 3. However, in a last-second move, GMA decided that the series will air beginning November 17 instead.

And in a rather awkward change of direction, GMA chose to air a re-run of the Koreanovela ‘Coffee Prince’ yesterday, as a replacement to the fill-in programs ‘Seasons of Love’ and ‘Elemento’. As Timow’s Turf pointed out, the decision of GMA to re-air ‘Coffee Prince’ was in response to government station PTV-4’s airing of ‘Here Comes Mr. Oh’, which is really pointless given that PTV-4 is not a rich network giant that GMA is.

In essence, the latest programming change implemented by GMA’s entertainment division only made things even more complicated.

By re-airing ‘Coffee Prince’ on the early evening slot, GMA has essentially conceded defeat to ‘Pure Love’, one of ABS-CBN’s strong primetime performers. The Filipino remake of the Koreanovela ’49 Days’ has been a thorn on GMA’s side since its premiere, as it beat the likes of ‘My BFF’, ‘Seasons of Love’ and ‘Elemento’.

Because of that, expect nothing from ‘Coffee Prince’ on primetime since it is a re-run. Sorry GMA, but ‘Coffee Prince’ is no ‘Meteor Garden’.

With regards to ‘More Than Words’, the postponement of its premiere came at a not-so opportune time. The historical drama ‘Ilustrado’ is on its final two weeks, and it is expected to be replaced by the Jennylyn Mercado-starred series ‘Second Chances’.

Given the recent tendency for GMA to cram its teleseryes on primetime, it seems likely that GMA will use this strategy once again, just to include ‘More Than Words’ on Telebabad. This should spell disaster for the Kapuso network, as the potential eight-pack would push ‘Saksi’ to the more dreaded 11:15-11:30 slot, and worse, further the gap between Telebabad and ABS-CBN’s Primetime Bida.

Already wrecked by poor ratings and lack of bankable and relatable stars, this latest blunder only shows how dilapidated GMA Telebabad is now. And unfortunately, it only gets worse from here.

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