drama, entertainment, Philippines, television

A Homecoming for Jolina and Maxene That Further Hurts GMA

Jolina Magdangal returned to ABS-CBN after 12 years with GMA. Magdangal blossomed as a Kapamilya artist during her teen years. (Photo credit: ABS-CBN Official Facebook)

It only gets worse for GMA and its roster of artists.

Yesterday, ABS-CBN confirmed that homegrown star and former Kapuso talent Jolina Magdangal has rejoined the network for a reunion project with fellow ‘laking Kapamilya’ Marvin Agustin. Their project, ‘Flordeliza’, is expected to premiere on the first week of December as a late-morning romantic series.

This was after Magdangal teased a return to her original network back in July, when she visited the ABS-CBN Broadcast Center in Quezon City.

Magdangal blossomed under the watch of Star Magic’s Johnny Manahan, appearing in shows such as ‘Ang TV’, ‘Gimik’, ‘Labs Ko si Babe’ and ‘Arriba Arriba’, and in movies like ‘Hey Babe’, ‘Labs Kita, Okey Ka Lang?’ and ‘Gimik: The Reunion’. Her initial team-up with Marvin Agustin became highly popular among adoring fans.

But after departing ABS-CBN for GMA in 2002, Magdangal was gradually reduced to a mere bit player. While she was given major roles in shows like ‘I LUV NY’, ‘Unang Hirit’ and ‘Iglot’, she was increasingly upstaged by GMA’s own homegrown artists, particularly those who blossomed after ‘StarStruck’.

This was in contrast to another returning Kapamilya artist, who will be seen in an upcoming project late this year.

For Maxene Magalona, a return to ABS-CBN opened a new opportunity. After all, while she began her career as an ‘Ang TV’ kid, it was on GMA where her career truly blossomed, beginning with the long-running sitcom ‘Daddy Di Do Du’.

Maxene later proved her worth as a villain in various Kapuso teleseryes, particularly in the afternoon block. Her last project with GMA was ‘Mga Basang Sisiw’, which aired for much of last year.

Her recent guestings on shows like ‘It’s Showtime’ and ‘The Singing Bee’ were simply a hint of things to come, though she has yet to specify which project she will work on.

The departures of both Magdangal and Magalona proved to be another blow on the part of GMA’s artist roster. For a network who’s becoming increasingly overdependent on its older but still serviceable stars, this is a bitter pill to swallow, considering the lack of development among its younger artists.

That said, expect more of GMA’s disgruntled stars to leave and find opportunities in other networks. And for the leadership group in both the entertainment and talent divisions, it is time for a change, all in hopes of regaining lost credibility among loyal viewers.

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