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In 100 Words: Yes the Best? More Like Yes the Worst!

Looks like nothing has changed on 101.1 Yes the Best.

Despite a massive and heavily hyped rebrand that took several months to materialize (even going as far as labeling the station as the ‘Home of the Millennials’), the sound of Yes the Best remains virtually the same as its previous incarnation. They are still a ‘masa’ station with ridiculously named DJs, playing some OPM, dance and hip-hop tracks, and even classic rock ballads from years past.

If Yes wants to truly live up to their billing as the ‘Home of the Millennials’, the station should have morphed into a Top 40 CHR station ala Magic 89.9 and 99.5 Play FM. This is poor advertising on MBC’s part, one that will definitely fool the more educated listener.

Sorry, but the rebrand of 101.1 Yes the Best is a thumbs down. Get your priorities straight, MBC.

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The End of NU 107 and the Birth of Radyo5 92.3 News FM, Six Years Later

Two Philippine FM radio milestones took place six years ago this week.

The night of November 7, 2010 will forever be remembered by Pinoy rock fans throughout the country, as NU 107 officially signed off for the last time. Many will reminisce its final moments on the air, during which the Eraserheads’ ‘Ang Huling El Bimbo’ was played while listeners raised their lighters outside the NU 107 studios in Pasig.

The following morning, a different radio station took the place of NU 107. 107.5 Win Radio, a brainchild of Manny Luzon, officially made its debut, and its ‘masa’-oriented format was reminiscent of Luzon’s other creation, 90.7 Love Radio.

While Win Radio proved to be popular in its own right, the vacuum left by the demise of NU 107 seemed irreparable. Attempts to revive NU’s tried and tested format online proved futile, and although Jam 88.3 moved to an NU 107-like rock format a few months later, the loss of a beloved and iconic station was hard to overcome.

Today, 107.5 is currently occupied by the adult contemporary-oriented Wish 1075, while Win Radio moved over to 91.5 to merge with former sister station Big Radio. As for the legacy of NU 107, it remains to be seen if Jam 88.3 can equal or surpass the heights that NU reached.

Also on November 8, 2010, another up-and-coming radio station made its debut. TV5-owned Radyo5 92.3 News FM, the first all-news FM radio station in the country, aired its initial broadcast, replacing the youth-oriented CHR station U92.

From day one, Radyo5 92.3 News FM constantly ranked among Metro Manila’s top FM radio stations. It even provided a serious challenge to AM radio giants Super Radyo DZBB 594, DZMM Radyo Patrol 630, and DZRH 666 as far as listenership is concerned.

Unfortunately, the station endured some rough sailing in the years since. The addition of live PBA coverage, the loss of several top-notch talent, the inability to replace and fill vacated timeslots, and the unwillingness to cover important live events severely tested Radyo5’s viability.

With TV5 encountering its fair share of problems, the future of Radyo5 92.3 News FM is now in doubt. It will be up to embattled bosses Gladys Lana-Lucas and Luchi Cruz-Valdes to save the station from further collapse.

Six years after these two significant events on Philippine radio, both NU 107 and Radyo5 92.3 News FM are still remembered by radio listeners all over the country, for contrasting reasons. For one station, it was about making a mark in the industry, while the other was about making a statement in the music-dominated field of FM radio.

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Yes FM Rebrands, Targets Millennials

The similarities between MBC sister stations 90.7 Love Radio and 101.1 Yes FM have been well-documented.

Ever since the Manila Broadcasting Company converted Yes FM into a Hot AC (‘masa’) station in 1998, the competition between Yes and MBC’s older flagship station Love Radio became intense and at times cordial. Both stations were in the top two in the ratings, and they even boasted that so-called fact in various stingers.

Unfortunately, the similarity in format proved to be a hindrance for Yes FM. By playing virtually the same type of music and catering to the same audience as Love Radio, Yes was always in the shadow of its older counterpart, and thus, they were treated like a ‘puppet’ to MBC.

It was clear to MBC that Yes needed a facelift. So in July of this year, they decided to give Yes a new sound, rebranding the station as 101.1 Yes the Best.

While semblances of its old ‘masa’ self continue to exist, the new Yes the Best is now dominated by music that is typically heard in CHR stations, with some mix of OPM and other Asian pop music. The new format of Yes is also targeted toward millennials (i.e. those born in the 1980s to the early 2000s).

Yes the Best also had a talent exchange with older station Love Radio prior to the reformat. Erstwhile Love Radio DJs Shai Tisai and Raqi Terra were moved to Yes in exchange for Tanya Chinita and Kara Karinyosa, who were moved next door to Love Radio.

In all honesty, the new sound of Yes the Best makes sense. Though the new format may prove to be consequential to its ratings, distinguishing Yes from the older Love Radio may be the best decision that MBC made, which could also benefit the FM radio industry in general.

Let’s just hope that the new Yes the Best model can be sustainable for a long period of time. With a new generation of listeners now coming to their senses, Yes the Best should live up to their billing as ‘The Millennials’ Choice’.

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