drama, entertainment, Philippines, television

Asawa Ko, Karibal Ko and Ika-5 Utos Falter Despite Swapping Timeslots

It’s just another blunder for the much-maligned GMA Afternoon Prime.

Despite a change in timeslots, the performance of ‘Ika-5 Utos’ did not change drastically. The series continues to falter in the ratings, with ‘Ika-5 Utos’ averaging only 12% compared to 17% for ‘Kadenang Ginto’.

Even ‘Asawa Ko, Karibal Ko’, the series that took over ‘Ika-5 Utos” previous timeslot, is underachieving as well. Its premiere episode last October 22 managed only an 11.2% rating compared to 16.7% for ‘It’s Showtime’.

‘Asawa Ko, Karibal Ko”s first foray into Saturday afternoons was somewhat respectable, as it came within 2.1% of ‘It’s Showtime”s rating last October 28. However, the following Saturday’s episode felt like a repeat of the weekday episodes performance-wise as ‘Asawa Ko, Karibal Ko’ fell to 10.7% whereas ‘It’s Showtime’ rose to 18.1%.

So far, ‘Asawa Ko, Karibal Ko’ averages only 11% while ‘It’s Showtime’ scores at around 17%. To their credit, though, the ratings disparity between the weekday and Saturday episodes is not as drastic compared to its previous occupant ‘Ika-5 Utos’.

Still, it did not change the fact that GMA continues to wear its viewers down with a six-a-week teleserye. They tried it successfully with ‘Ika-6 na Utos’, but after that, it grew stale.

Let’s face it, pitting a teleserye against Vice Ganda and company is an exercise in futility. And considering how strong ‘It’s Showtime’ is right now, GMA is making themselves pay for this risk-or-reward move.

While it’s still too early to judge ‘Asawa Ko, Karibal Ko’, its poor start may have set the tone for yet another underachieving GMA Afternoon Prime drama. Unless it turns things around like what happened to ‘Ika-6 na Utos’, GMA may as well cut short ‘Asawa Ko, Karibal Ko’ if it continues that way.

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drama, entertainment, Philippines, television

Demoted: Ika-5 Utos to Move to Second Slot of Afternoon Prime

After only 36 episodes, ‘Ika-5 Utos’ will move to a new timeslot next week and will no longer air on Saturdays as it continues to underachieve in the ratings. (Photo credit: GMA Network)

Talk about ending a relationship before it even started.

Starting Monday, October 23, ‘Ika-5 Utos’ will air in the second slot of GMA’s Afternoon Prime to make way for the upcoming series ‘Karibal Ko ang Asawa Ko’ (more on that later this week). The series will take over the timeslot that will be vacated by ‘The Stepdaughters’.

‘Ika-5 Utos’ was initially placed in the leadoff slot of Afternoon Prime when it first premiered last September 10. The spiritual successor of the successful ‘Ika-6 na Utos’, many expected ‘Ika-5 Utos’ to be as competitive and as formidable as its sister series.

Instead, ‘Ika-5 Utos’ never lived up to the hype. Its premiere episode only scored 10% while ‘It’s Showtime’ managed 16.2%.

From that point forward, ‘Ika-5 Utos’ barely hit the 10% mark in some of its episodes while ‘It’s Showtime’ scored around 15% or better. However, things only got worse once Saturday arrived.

On average, ‘Ika-5 Utos’ only scored 6% less than ‘It’s Showtime’ every Saturday; in contrast, its weekday episodes average 4-5% less. Considering these factors, it is clear that viewer fatigue is starting to set in and they grew disinterested with another episode on Saturdays.

Overall, ‘Ika-5 Utos’ will have aired 36 episodes by the time the show moves to a new timeslot next week. The good news for the series moving forward is that there will be no more Saturday episodes, a day in which ‘Ika-5 Utos’ tends to underachieve more.

It will also mean a new opponent for ‘Ika-5 Utos’. Instead of getting humiliated by Vice Ganda, the series will now have to face Beauty Gonzalez, Dimples Romana, Adrian Alandy and Albert Martinez of ‘Kadenang Ginto’.

But this does not mean the end of ‘Ika-5 Utos” troubles. If the pilot episode is of any indication, then ‘Kadenang Ginto’ could become a difficult hurdle for ‘Ika-5 Utos’ to overcome.

Next week will be a new place and a new time scenario for ‘Ika-5 Utos’. But can a change of scenery help ‘Ika-5 Utos’ reverse its fortunes?

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drama, entertainment, Philippines, television

In 100 Words: Ika-5 Utos Underachieves in Pilot Week

Maybe Vice Ganda should extend his invitation to the cast of ‘Ika-5 Utos’ on ‘It’s Showtime’.

After all, the new GMA afternoon series started off on a disappointing note. The premiere episode of ‘Ika-5 Utos’ last September 10 only registered an 11% rating while ‘It’s Showtime’ fared better at 16.2%.

The trend would continue for the remainder of the week. In fact, the first Saturday episode of ‘Ika-5 Utos’ only scored a 10.3% rating compared to ‘It’s Showtime”s 16.6%.

Overall, it was not a good start for ‘Ika-5 Utos’. Still, it is too early to tell if this series will become a flop considering that the sample size is only six episodes so far.

Who knows, maybe some kind of an ‘Ika-6 na Utos’-like comeback can give this series new life. We’ll just see.

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