drama, entertainment, Philippines, television

GMA’s Asawa Ko, Karibal Ko Looks to Make Saturdays Relevant Anew

As stubborn as they come.

Even in a losing cause GMA continues to defy the norm. Their insistence comes in the form of one afternoon drama that airs from Monday to Saturday.

Initially they only used this formula for ‘Ika-6 na Utos’, by far their most successful afternoon drama in the recent past. But later dramas such as ‘Contessa’ and ‘Ika-5 Utos’ proved to be flukes as neither show was able to keep viewers tuned in six times a week.

And after only 36 episodes, GMA demoted ‘Ika-5 Utos’ to a later timeslot to make way for yet another ‘kabitserye’. As far as the new series ‘Asawa Ko, Karibal Ko’ is concerned, there is no need to explain, not even the story itself.

(Spoiler alert: one of the lead characters is a gay man who underwent sexual reassignment surgery ala Jake Zyrus to become a woman)

For those who still want to check in on the plot, just click this link. Enough said.

Anyway, ‘Asawa Ko, Karibal Ko’ will be led by Kris Bernal, Rayver Cruz, Thea Tolentino and Jason Abalos. The supporting cast will include Lotlot de Leon, Devon Seron, Annalyn Barro, Caprice Cayetano, Jean Saburit, Ricardo Cepeda, Maricris Garcia, Matthias Rhoads, and Phil Noble.

While ‘Asawa Ko, Karibal Ko’ has some recognizable names and an intriguing yet familiar storyline, the challenge now for the show is its ability to keep viewers glued to their seats from Monday to Saturday. Considering its opponent is ‘It’s Showtime’, it is not going to be an easy task, especially on Saturdays.

That said, GMA can only hope that ‘Asawa Ko, Karibal Ko’ will give Vice Ganda and company a lot more than they can chew. If not, then it will not be a surprise to see GMA demote this series and try a new strategy every Saturday.

Directed by Mark Sicat dela Cruz, ‘Asawa Ko, Karibal Ko’ airs every Monday to Saturday after ‘Eat Bulaga’ on GMA.

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drama, entertainment, Philippines, television

Demoted: Ika-5 Utos to Move to Second Slot of Afternoon Prime

After only 36 episodes, ‘Ika-5 Utos’ will move to a new timeslot next week and will no longer air on Saturdays as it continues to underachieve in the ratings. (Photo credit: GMA Network)

Talk about ending a relationship before it even started.

Starting Monday, October 23, ‘Ika-5 Utos’ will air in the second slot of GMA’s Afternoon Prime to make way for the upcoming series ‘Karibal Ko ang Asawa Ko’ (more on that later this week). The series will take over the timeslot that will be vacated by ‘The Stepdaughters’.

‘Ika-5 Utos’ was initially placed in the leadoff slot of Afternoon Prime when it first premiered last September 10. The spiritual successor of the successful ‘Ika-6 na Utos’, many expected ‘Ika-5 Utos’ to be as competitive and as formidable as its sister series.

Instead, ‘Ika-5 Utos’ never lived up to the hype. Its premiere episode only scored 10% while ‘It’s Showtime’ managed 16.2%.

From that point forward, ‘Ika-5 Utos’ barely hit the 10% mark in some of its episodes while ‘It’s Showtime’ scored around 15% or better. However, things only got worse once Saturday arrived.

On average, ‘Ika-5 Utos’ only scored 6% less than ‘It’s Showtime’ every Saturday; in contrast, its weekday episodes average 4-5% less. Considering these factors, it is clear that viewer fatigue is starting to set in and they grew disinterested with another episode on Saturdays.

Overall, ‘Ika-5 Utos’ will have aired 36 episodes by the time the show moves to a new timeslot next week. The good news for the series moving forward is that there will be no more Saturday episodes, a day in which ‘Ika-5 Utos’ tends to underachieve more.

It will also mean a new opponent for ‘Ika-5 Utos’. Instead of getting humiliated by Vice Ganda, the series will now have to face Beauty Gonzalez, Dimples Romana, Adrian Alandy and Albert Martinez of ‘Kadenang Ginto’.

But this does not mean the end of ‘Ika-5 Utos” troubles. If the pilot episode is of any indication, then ‘Kadenang Ginto’ could become a difficult hurdle for ‘Ika-5 Utos’ to overcome.

Next week will be a new place and a new time scenario for ‘Ika-5 Utos’. But can a change of scenery help ‘Ika-5 Utos’ reverse its fortunes?

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drama, entertainment, Philippines, television

In 100 Words: Ika-5 Utos Underachieves in Pilot Week

Maybe Vice Ganda should extend his invitation to the cast of ‘Ika-5 Utos’ on ‘It’s Showtime’.

After all, the new GMA afternoon series started off on a disappointing note. The premiere episode of ‘Ika-5 Utos’ last September 10 only registered an 11% rating while ‘It’s Showtime’ fared better at 16.2%.

The trend would continue for the remainder of the week. In fact, the first Saturday episode of ‘Ika-5 Utos’ only scored a 10.3% rating compared to ‘It’s Showtime”s 16.6%.

Overall, it was not a good start for ‘Ika-5 Utos’. Still, it is too early to tell if this series will become a flop considering that the sample size is only six episodes so far.

Who knows, maybe some kind of an ‘Ika-6 na Utos’-like comeback can give this series new life. We’ll just see.

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