GMA’s Asawa Ko, Karibal Ko Looks to Make Saturdays Relevant Anew

As stubborn as they come.

Even in a losing cause GMA continues to defy the norm. Their insistence comes in the form of one afternoon drama that airs from Monday to Saturday.

Initially they only used this formula for ‘Ika-6 na Utos’, by far their most successful afternoon drama in the recent past. But later dramas such as ‘Contessa’ and ‘Ika-5 Utos’ proved to be flukes as neither show was able to keep viewers tuned in six times a week.

And after only 36 episodes, GMA demoted ‘Ika-5 Utos’ to a later timeslot to make way for yet another ‘kabitserye’. As far as the new series ‘Asawa Ko, Karibal Ko’ is concerned, there is no need to explain, not even the story itself.

(Spoiler alert: one of the lead characters is a gay man who underwent sexual reassignment surgery ala Jake Zyrus to become a woman)

For those who still want to check in on the plot, just click this link. Enough said.

Anyway, ‘Asawa Ko, Karibal Ko’ will be led by Kris Bernal, Rayver Cruz, Thea Tolentino and Jason Abalos. The supporting cast will include Lotlot de Leon, Devon Seron, Annalyn Barro, Caprice Cayetano, Jean Saburit, Ricardo Cepeda, Maricris Garcia, Matthias Rhoads, and Phil Noble.

While ‘Asawa Ko, Karibal Ko’ has some recognizable names and an intriguing yet familiar storyline, the challenge now for the show is its ability to keep viewers glued to their seats from Monday to Saturday. Considering its opponent is ‘It’s Showtime’, it is not going to be an easy task, especially on Saturdays.

That said, GMA can only hope that ‘Asawa Ko, Karibal Ko’ will give Vice Ganda and company a lot more than they can chew. If not, then it will not be a surprise to see GMA demote this series and try a new strategy every Saturday.

Directed by Mark Sicat dela Cruz, ‘Asawa Ko, Karibal Ko’ airs every Monday to Saturday after ‘Eat Bulaga’ on GMA.

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Ika-6 na Utos Reaches the One-Year Mark

‘Ika-6 na Utos’ is now a year old.

The top-rating GMA afternoon teleserye will officially celebrate its first anniversary on television today. In doing so, ‘Ika-6 na Utos’ will join the likes of ‘May Bukas Pa’, ‘Be Careful with My Heart’, ‘The Half-Sisters’, ‘Ang Probinsyano’ and ‘Doble Kara’ as the only teleseryes this decade to air for more than a year.

First premiered on December 5, 2016, ‘Ika-6 na Utos’ came in to GMA Afternoon Prime as a replacement for ‘Oh My Mama’. At the time of its debut, ABS-CBN’s ‘Doble Kara’ was still the highest-rated afternoon drama, and like all GMA teleseryes back then, ‘Ika-6 na Utos’ struggled to find its footing.

But once ‘Doble Kara’ ended its year-long run in February 2017, ‘Ika-6 na Utos’ began to make some headway. By March, the series assumed its current perch as the highest-rated afternoon drama in the country.

‘Ika-6 na Utos’ became so popular that GMA even added a Saturday episode beginning April 1. Although there were some concerns regarding GMA’s decision, namely possible burnout among viewers, ‘Ika-6 na Utos” performance remained top-notch averaging around 16-18% in the ratings.

The popularity of ‘Ika-6 na Utos’ also improved the standing of succeeding GMA dramas. By August, thanks in large part to ‘Ika-6 na Utos’, GMA Afternoon Prime constantly outperformed ABS-CBN’s Kapamilya Gold in the ratings.

As of December 5, 2017, ‘Ika-6 na Utos’ will have aired 295 episodes in all. The series is expected to reach 300 episodes by next week.

So what made ‘Ika-6 na Utos’ so popular? Perhaps these scenes may explain why.

No wonder the campy nature of the series endeared with the viewers. Still, ‘Ika-6 na Utos’ remained mostly serious and straightforward, but with some elements of humor in every encounter involving Emma (Sunshine Dizon) and Georgia (Ryza Cenon), there is no doubt why this series has earned many fans in its year-long run.

Now a part of teleserye immortality, ‘Ika-6 na Utos’ will now look forward to even bigger things come 2018. The question is, can they keep the momentum up?

Starring Sunshine Dizon, Ryza Cenon and Gabby Concepcion, ‘Ika-6 na Utos’ airs after ‘Eat Bulaga’ on GMA Afternoon Prime.

Tadhana: Another GMA Public Affairs’ Intervention to Entertainment

Another drama anthology will hit GMA screens this Saturday afternoon.

This time, the focus of this up-and-coming series will be on the lives of OFWs whose trials and tribulations abroad are well-documented. Their struggles to fit in another country and bring a better life to both country and family will be told every week on ‘Tadhana’, presented by Marian Rivera.

As is customary to all drama anthologies, celebrity guests will portray a particular subject(s) week after week. For the premiere of ‘Tadhana’, Kris Bernal will portray Elvie, a former Saudi Arabia-based OFW who was constantly abused by her employer, played by Ms. Cherie Gil.

Unsurprisingly, GMA Public Affairs will be responsible for the production of ‘Tadhana’. Considering their recent dabbing into non-news programming, this bit of news should once again add insult to injury to Lilybeth Rasonable and GMA’s Entertainment group.

So what challenge awaits ‘Tadhana’? For starters, this drama should pose another obstacle to ‘Ipaglaban Mo’ and ‘SOCO’ when it comes to performance.

Not only that, GMA also hopes to see a carry-over in ratings from ‘Ika-6 na Utos’ to ‘Tadhana’. With the former enjoying impressive ratings since its extension to Saturdays, the network now banks on the latter to maintain the momentum, something that ‘Karelasyon’ was not able to do.

However, expect a lot of alienation from more traditional viewers who view ‘Tadhana’ as another cowardly attempt by GMA Entertainment to get bailed out by the news division. It’s a shame, since Rasonable and company have done nothing right to salvage whatever pride they have left.

If this is indeed a production of GMA Public Affairs, ‘Tadhana’ should have been a docu-drama instead, with one of GMA News’ reporters presenting the show plus reenactments from various no-name actors and interviews from the subject involved. That said, their decision to use Marian Rivera and bring to life a story by using Kapuso actors leave a bitter taste in one’s mouth.

For now, the verdict is on ‘Tadhana’ to defy all prognosticators. Come this Saturday, this show should experience a baptism of fire.

‘Tadhana’ airs every Saturday after ‘Ika-6 na Utos’ on GMA.

ABS-CBN’s Ika-6 na Utos Problem

It seems like ABS-CBN is having a problem with ‘Ika-6 na Utos’.

Since late March, the GMA Afternoon Prime drama has earned an average rating of 17% per episode (via Kantar Media), a far cry from the unimpressive 11% average it enjoyed in its first month. Saturday episodes of ‘Ika-6 na Utos’ (introduced April 1) were just as strong, scoring around 15%.

Much of the spike in popularity has something to do with a combination of factors, such as:

1. Memorable scenes and interactions between the characters Georgia (Ryza Cenon), Emma (Sunshine Dizon) and Rome (Gabby Concepcion)
2. Lack of interest in ‘It’s Showtime”s Tawag ng Tanghalan Kids
3. ‘Eat Bulaga”s continued decline post-Kalyeserye

The stunning success of ‘Ika-6 na Utos’ left ABS-CBN dumbfounded and perplexed as to what happened. While they still rule most timeslots every day, it is against ‘Ika-6 na Utos’ that they are noticeably struggling at this point.

So why is ‘Ika-6 na Utos’ giving ABS-CBN fits? Here are the three possible factors to look at.

It’s Showtime”s Long Running Time

‘It’s Showtime’, unlike ‘Eat Bulaga’, runs for over three hours six times a week (in contrast to ‘Eat Bulaga’ running 2 1/2 hours from Monday to Friday and three hours on Saturday). That said, a total of 18 hours per week can be totally draining for both the hosts and the audience.

Coupled with a recent streak of uninspiring pre-Tawag ng Tanghalan segments, and ‘It’s Showtime’ is left to lick their wounds amid the surge of ‘Ika-6 na Utos’. Cutting it to 2 1/2 hours from Monday to Friday may be the best way to remain efficient while maintaining its top-notch ratings.

Resistance to Change

In the past, ABS-CBN aired three teleseryes in the afternoon to counter GMA’s own set of three. Since reducing the amount to only two, the tables seem to have turned in the Kapamilya network’s favor, that is until ‘Ika-6 na Utos’ came along.

Sticking to what seems best might not be a good idea for ABS-CBN at this point. With a surplus of upcoming teleseryes in the pipeline, it is best for them to counter ‘Ika-6 na Utos’ with another teleserye (probably not a ‘kabitserye’) in hopes of reversing its momentum.

A New Trend: Saturday Teleseryes

Before ‘Ika-6 na Utos’, a typical Filipino teleserye only airs from Monday to Friday. That has changed since April 1, when GMA extended ‘Ika-6 na Utos’ to Saturday afternoons, in a move reminiscent of Latin American telenovelas.

The sudden move caught ABS-CBN off-guard, as ‘Ipaglaban Mo’ began to struggle against the surging ‘Ika-6 na Utos’. Still, the extension is only four weeks old so anything can happen in the long run.

With ‘Ika-6 na Utos’ now a major dilemma for ABS-CBN, drastic changes should be in the offing. But unless they figure out a way to overcome this popular Kapuso drama, their overall dominance will become nothing more than a punchline.

Ika-6 na Utos Extends to Saturday Afternoons

GMA gets even more desperate.

Due to so-called ‘insistent public demand’, the network announced that the teleserye ‘Ika-6 na Utos’ will now air on Saturday afternoons as well. In doing so, GMA made some history by becoming the first TV network to air a new episode of a weekday teleserye on a weekend.

The upcoming Saturday episodes of ‘Ika-6 na Utos’ will replace the short-lived and poorly-rated crime and investigation series ‘Case Solved’, which only lasted six episodes from February 18 to March 25. But can this risky move work?

According to the national Kantar Media ratings, ‘Ika-6 na Utos’ trails ‘It’s Showtime’ by around 3-4% since its premiere on December 5, 2016. While the former’s ratings were on the upswing of late (they even defeated ‘It’s Showtime’ by 0.3% on March 2), they still failed to topple the latter since the popular ‘Tawag ng Tanghalan’ segment airs at the same time.

As ‘Ika-6 na Utos’ goes deep into Saturday afternoon, they face an even tougher test. The legal drama ‘Ipaglaban Mo’ made mincemeat of ‘Case Solved’ during the past month, and with the latter raking in around 20% ratings in recent episodes, chances are ‘Ika-6 na Utos’ is in for a reality check.

To make matters worse for ‘Ika-6 na Utos’, the viewers’ demands for a sixth episode every weekend could prove too much to ask for. Let’s face it, the need for variety on television is obvious here, and GMA’s desperate move to extend ‘Ika-6 na Utos’ to Saturday afternoons could easily tire out even the most demanding of viewers.

That said, GMA’s daring move to extend ‘Ika-6 na Utos’ to Saturdays may come back to haunt them. After all, everybody wants a break from watching teleseryes each and every weekend, but for GMA, all roads lead to disaster simply because of a needless opportunity to boost ratings.

Sorry GMA, but this is not going to work, regardless of what the viewers say.