Despite Wins, Primetime Bida’s Second Slot On a Slump

The second slot of ABS-CBN’s Primetime Bida used to be as dominant as the first.

In a span of nearly two years, the second slot was given to either KathNiel, the love team of Kathryn Bernardo and Daniel Padilla, or LizQuen, the love team of Liza Soberano and Enrique Gil. The run began with the latter’s ‘Forevermore’, followed by the former’s ‘Pangako Sa ‘Yo’, and concluded with ‘Dolce Amore’, also of the latter.

These three dramas consistently earned 30% or better ratings during their respective runs. On some occasions, they also reached 40% or better, which is around 20% more than the opposing teleserye that GMA pits against.

But on August 29, the fortunes of Primetime Bida’s second slot began to change. That night marked the premiere of JaDine’s (James Reid and Nadine Lustre) ‘Till I Met You’, which was the first series not to star either KathNiel or LizQuen in the 8:45 slot since ‘Ikaw Lamang’ in 2014.

The said series entered the scene with high expectations, and considering the smashing success of both KathNiel and LizQuen, many looked forward to a similarly dominant performance from JaDine. However, despite beating GMA Koreanovela ‘Descendants of the Sun’ in the ratings, their average mark of 26% is a far cry from the teleseryes of KathNiel and LizQuen.

https://www.instagram.com/p/BKaGYAsgsf1/

Three weeks later, ‘Till I Met You’ was demoted to the third slot, where JaDine has had success in the past. Its replacement ‘Magpahanggang Wakas’ fared no better, earning only a 25% average rating as of September 20.

https://www.instagram.com/p/BKmrQ6hgJud/

To make matters worse, the opposing GMA series began to close the gap. The final week of the Koreanovela ‘Descendants of the Sun’ averaged well over 22%, and the succeeding series ‘Alyas Robin Hood’, seemingly benefiting from the backlash that tagged them as an ‘Arrow’ copycat, earned an average of 21% through its first two episodes.

As victorious as ABS-CBN is, the recent slump in form for Primetime Bida’s second slot should give them a reason to worry. The fact is, people are getting tired of the repetitive formulas that the Kapamilya network use, and as such, have no motivation to continue watching their series.

Still, tagging the second slot of ‘Primetime Bida’ as ‘past its prime’ is premature. If ‘Magpahanggang Wakas’ can somehow create some interesting and heart-wrenching scenes in future episodes, the dominant showing of the past could resurface sooner or later.

One can only hope that ABS-CBN pushes the right buttons in order to return to their past dominance. Otherwise, GMA could end up as the winner if this slump continues.

Advertisement

In 100 Words: ‘Dream Dad”s Baby Returns as ‘Ningning’

The breakout star from ‘Dream Dad’ returns with a new teleserye.

Child actress Jana Agoncillo will lead the cast of ‘Ningning’. The upcoming ABS-CBN drama series will be Jana’s second starring role, after appearing in support roles on ‘Honesto’ and ‘Ikaw Lamang’.

But Jana will not be the only ‘Dream Dad’ star in this series, as Beauty Gonzalez is also confirmed to be a part of ‘Ningning’. The former ‘Pinoy Big Brother’ housemate has enjoyed a career renaissance following years of weight problems, culminating in a breakout role in ‘Dream Dad’.

Initial teasers for ‘Ningning’ have already been released by the network, with the premiere date and timeslot still to be determined. Stay tuned for further updates.

As Ilustrado Debuts, Ikaw Lamang Departs

A new-look GMA Telebabad premieres this week, while ABS-CBN says goodbye to one of their hits.

The ‘bayani-serye’ ‘Ilustrado’ will make its much-anticipated premiere later tonight. The series will be led by Alden Richards as Jose Rizal and Kylie Padilla as Leonor Rivera, with supporting roles by Solenn Heussaff, Max Collins, Eula Valdez, Jaclyn Jose, Polo Ravales, Ricardo Cepeda, Freddie Webb and Mailes Kanapi.

‘Ilustrado’ will focus less on Rizal’s struggles for Philippine independence and his work on ‘Noli Me Tangere’ and ‘El Filibusterismo’. Instead, it will feature a more human side in the life of the national hero and his fellow reformists, from their relationships to their day-to-day struggles with ordinary citizens.

The premiere of ‘Ilustrado’ should be an interesting one, as it will go up against ‘Two Wives’. The latter series has been on a roll since it debuted last week, and should pose a challenge to the more qualitative and informative ‘Ilustrado’.

Meanwhile, the still-struggling ‘Hiram na Alaala’ will be moved to an earlier timeslot, opposite an ABS-CBN Primetime Bida  teleserye that is about to end this week.

‘Ikaw Lamang’, the period drama that started last March, will bid goodbye on October 24. The series will have two chapters and 162 episodes at the end of its run.

Initially starring Kim Chiu (as Isabelle) Julia Montes (as Mona), Coco Martin (as Samuel) and Jake Cuenca (as Franco), Montes’ character was killed off just as Book 1 was winding down. When Book 2 got underway, Chiu and Martin were now assigned to portray the roles of Gabriel and Andrea, respectively.

Book 2 also featured Amy Austria, Joel Torre and Christopher de Leon as the older Isabelle, Samuel and Franco, while KC Concepcion took on the role of Natalia, daughter of Isabelle and Franco.

‘Ikaw Lamang’ was one of ABS-CBN’s highly-rated teleseryes throughout its run. The show even outlasted its main arch-rival ‘My Destiny’, whose run from June 30 to October 17 came just as the former was at the peak of its success.

That said, it should be interesting to see how ‘Ikaw Lamang’ will fare in its final week against ‘Hiram na Alaala’.  Expect the conclusion of this series to be a highly-anticipated one.

‘Ikaw Lamang’ will be replaced by ‘Forevermore’, starring Enrique Gil and Liza Soberano.