drama, entertainment, Philippines, television

Struggling Kapamilya Gold Needs a Boost

Thanks to ‘Ika-6 na Utos’ and succeeding dramas ‘Impostora’ and ‘Haplos’, GMA Afternoon Prime suddenly looked imposingly strong against ABS-CBN’s Kapamilya Gold. (Photo credit: GMA Network)

The struggle is indeed real.

ABS-CBN’s Kapamilya Gold block has hit a rough patch of late. In the last several weeks, teleseryes ‘Pusong Ligaw’, ‘The Better Half’ and its replacement ‘The Promise of Forever’ scored fewer ratings than GMA Afternoon Prime counterparts ‘Ika-6 na Utos’, ‘Impostora’ and ‘Haplos’.

Although the three series did have a few winning moments, it was clear that the momentum is now on GMA’s side. ABS-CBN may be the better network overall, but their issues in the afternoon slots are causing plenty of concerns.

One reason why GMA suddenly became winnable in the afternoon is ‘Ika-6 na Utos’, the popular yet at times campy drama series starring Sunshine Dizon, Ryza Cenon and Gabby Concepcion. Since March, the series earned ratings of 15 to 18%, good enough to give ‘It’s Showtime’ plenty of fits.

In a previous article, From the Tube discussed how ‘Ika-6 na Utos’ was able to win the hearts of viewers while at the same time exposes ABS-CBN’s weaknesses in the afternoon slots. Although ‘It’s Showtime’ recently countered by replacing ‘Tawag ng Tanghalan’ with ‘Miss Q&A’ as the noontime show’s final segment, it still had a hard time cracking ‘Ika-6 na Utos” armor.

The success of ‘Ika-6 na Utos’ has since spread like wildfire to the two succeeding GMA Afternoon Prime series. From late August onwards, ‘Impostora’ and ‘Haplos’ earned better ratings than ‘Pusong Ligaw’ and ‘The Better Half’, and even though the latter was then replaced by ‘The Promise of Forever’, the results were mostly the same.

If ABS-CBN wants to restore order within Kapamilya Gold, drastic measures must be implemented. Going back to a three-teleserye setup is what the network desperately needs at this point, but in order to do that, they need to make some sacrifices.

For one, they must convince ‘It’s Showtime’ to either cut a portion of their airtime or return to the pre-noontime slot. Regarding the third teleserye, a possible option for that would be ‘Ikaw Lang ang Iibigin’, which despite earning good ratings in the pre-noontime slot, has a more serious storyline than its predecessors and is better equipped for the afternoon slot.

Would it be better to see Kim Chiu, Gerald Anderson, Jake Cuenca and Coleen Garcia go up against Sunshine Dizon, Ryza Cenon and Gabby Concepcion? Perhaps, but given ABS-CBN’s pre-noontime dominance, that potential matchup between ‘Ikaw Lang ang Iibigin’ and ‘Ika-6 na Utos’ will only be just that, a fantasy.

Still, the sudden change of fortune on Kapamilya Gold should give the ABS-CBN brass some sense of urgency. After all, despite their success, there are always holes with which the opponent will take advantage of, and ABS-CBN should be aware of that.

Advertisements
Standard
comedy, entertainment, game show, humor, Philippines, talk show, television

GMA Tries Again with Bossing & Ai + The Lolas’ Beautiful Show

‘Never stop trying!’

It has been the motto for GMA these past several years. The odds have not always been great for the network, but give them credit for continuing to compete despite these insurmountable obstacles.

Remember the time when ‘Gandang Gabi Vice’ was so unbeatable that GMA had no choice but to stop competing against it? For years, the ABS-CBN late-night variety show proved to be GMA’s Achilles heel, and each time GMA tried to answer with a show of their own, ‘Gandang Gabi Vice’ always shoves them out of the door.

But it seems like ‘Gandang Gabi Vice’ has seen better days of late due to the presence of ABS-CBN’s reality and talent shows (e.g. ‘Pinoy Big Brother’). Sensing that the show’s ratings is on a downward trend, GMA decided to create a new show in ‘Bossing & Ai’ in an attempt to finally bring down ‘Gandang Gabi Vice’ from its perch.

‘Bossing & Ai’ premiered last night and is a game show starring Vic Sotto and Ai-ai delas Alas as leaders of two groups of contestants. They are joined by Jose Manalo, Tart Carlos and game master Oyo Sotto.

In essence, ‘Bossing & Ai”s competition with ‘Gandang Gabi Vice’ is an extension of the ‘Eat Bulaga’-‘It’s Showtime’ rivalry, of which Vic Sotto and Vice Ganda are the respective hosts. Still, it remains to be seen if ‘Bossing & Ai’ will live up to its promise of taking down ‘Gandang Gabi Vice’ for good.

Speaking of ‘Eat Bulaga’, the d’Explorer sisters of ‘Kalyeserye’ will have a talk show of their own. Beginning today at 11:30 a.m., Jose Manalo (as Lola Tinidora), Paolo Ballesteros (as Lola Tidora) and Wally Bayola (as Lola Nidora) will host ‘The Lolas’ Beautiful Show’.

The new talk show will replace ‘TROPS’, the coming-of-age drama series starring ‘Eat Bulaga”s ‘BAES’ (Kenneth Medrano, Kim Last, Jon Timmons, Tommy Penaflor, Miggy Tolentino, and Joel Palencia). ‘The Lolas’ Beautiful Show’ will mark TAPE’s first venture into the talk show genre since ‘The Ryzza Mae Show’ from 2013-15.

But unlike ‘The Ryzza Mae Show’, ‘The Lolas’ Beautiful Show’ will be pre-taped as Jose, Paolo and Wally also serve as on-location hosts of ‘Eat Bulaga”s ‘Juan for All, All for Juan’ segment. This means there will be no live transition from one show to the next.

‘The Lolas’ Beautiful Show’ would have been a perfect show to compete against the ABS-CBN morning talk show ‘Magandang Buhay’, especially now that GMA’s slate of animes are declining in popularity. Instead, the talk show will be placed as part of TAPE’s mandated 11:30-2:30 p.m. block and will go up against ‘Ikaw Lang ang Iibigin’.

Whether or not ‘The Lolas’ Beautiful Show’ will be a factor in the game remains to be seen. But as far as GMA, M-ZET and TAPE are concerned, there’s nothing wrong about continuing to try despite the odds.

Standard
drama, entertainment, Philippines, television

Kimerald’s Ikaw Lang ang Iibigin Relegated to Late Mornings

Seems like the reunited Kimerald will have to pay their dues in the late mornings.

Once a successful duo on ABS-CBN’s Primetime Bida, the tandem of Kim Chiu and Gerald Anderson will now take their act to the 11:30 a.m. slot with a new series that centers around the world of triathlon. This new series is called ‘Ikaw Lang ang Iibigin’.

Starring alongside another tandem in Jake Cuenca and Coleen Garcia, ‘Ikaw Lang ang Iibigin’ centers around childhood friends Bianca (Kim) and Gabriel (Gerald), both of whom aspire to become successful triathletes in order to support their families.

Along the way, the duo encounter some obstacles that will test their love for each other. ‘Ikaw Lang ang Iibigin’ will feature the following storylines:

  • Bianca distances herself from Gabriel in hopes of saving her father’s life
  • After a long period of separation, Bianca and Gabriel met anew in a triathlon event headlined by Carlos (Jake), a top triathlete in the country
  • Carlos hires Bianca as an endorser of Tigershark, then falls in love with her to the dismay of his ex-girlfriend Isabelle (Coleen)
  • Carlos and Gabriel become archrivals in both triathlon and in Bianca’s heart, but some secrets from the past soon threaten their lives

‘Ikaw Lang ang Iibigin’ will also star Gina Pareño, Bing Loyzaga, Ayen Munji-Laurel, Michael De Mesa, Daniel Fernando, Dante Rivero, Nicco Manalo, Ivan Carapiet, Andrea Brillantes, and Grae Fernandez. The series will be directed by Dan Villegas and Onat Diaz.

Unlike previous romantic late-morning series in ‘Be Careful with My Heart’ and ‘Be My Lady’, ‘Ikaw Lang ang Iibigin’ will have a more serious tone that is uncharacteristic for the slot. The storyline would have been a perfect fit for primetime, but with no slots available at the moment, ABS-CBN has no choice but to place this series before noontime.

Still, considering the past success of the Kapamilya network at the said slot, ratings should not be a problem for ‘Ikaw Lang ang Iibigin’. That said, the network only hope to see the viewers fall in love with this pensive drama.

‘Ikaw Lang ang Iibigin airs weekdays before ‘It’s Showtime’ on ABS-CBN’s PrimeTanghali.

Standard