Inday Will Always Love You to Conclude Friday

Longer than expected.

For ‘Inday Will Always Love You’, airing 100 episodes is a surprising accomplishment considering it was produced by GMA Public Affairs, an outfit notorious for short-term but quality-laden dramas. But viewers embraced this series particularly well, even if the results say otherwise.

First aired on May 21, 2018, ‘Inday Will Always Love You’ starred Barbie Forteza and Derrick Monasterio and is set in Cebu. While the series is generally a romantic comedy, it did not shy away from showcasing some elements of seriousness seen in more mature teleseryes.

‘Inday Will Always Love You’ first aired opposite ‘Since I Found You’, ABS-CBN’s own romantic comedy. While it gave the latter a hard time in the ratings (at one point the margin was close to 1%), in the end ‘Inday Will Always Love You’ still fell short.

Next came ‘Halik’, a more seriously toned adversary. This time, it was a more lopsided affair, as ‘Inday Will Always Love You’ could not close the gap to 4% against ‘Halik’.

Despite these shortcomings, ‘Inday Will Always Love You’ was still good enough that it was extended on a few occasions. By the time it airs its finale Friday, it will have 100 episodes, a new high for a GMA Public Affairs-produced series.

With all things considered, ‘Inday Will Always Love You’ will go down as GMA Public Affairs’ most successful non-news series, both in terms of popularity and duration. Still, being produced by GMA’s news division had its fair share of doubters, and ‘Inday Will Always Love You’ did not quite receive its well-earned respect.

But as far as Cebuanos are concerned, ‘Inday Will Always Love You”s focus on the Visayan island’s culture is more than enough to make them proud. In many ways, the series was a showcase of sorts to witness the uniqueness and beauty of Cebu, an island that only rivals Manila in terms of population and cultural impact.

The focus of ‘Inday Will Always Love You”s final week centers on Happylou’s (Barbie) escalating feud with Amanda (Gladys Reyes) and Ericka (Kim Rodriguez). One can only hope that the climax will end just like Happylou’s name: a happy one.

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The Last Week of Since I Found You

Glad that’s over.

In many ways, ‘Since I Found You”s final week is a merciful end to a series that has never found its footing from day one. And while this romantic comedy series outplayed its competition, it failed to impress viewers left and right.

#SinceIFoundYou the FINALE week❤️ pic.twitter.com/F0q3cBrP7p

— Dreamscape (@DreamscapePH) August 4, 2018

‘Since I Found You’ first set foot on April 16, 2018 replacing the tearjerking family drama ‘The Good Son’. The series marked the first television project for the ‘Kita Kita’ tandem of Empoy Marquez and Alessandra de Rossi, and they were joined by Piolo Pascual, Arci Muñoz and JC de Vera.

While ‘Since I Found You’ came out firing by averaging in the 20s its first two weeks, it failed to sustain its magical start the rest of the way. Since then, ‘Since I Found You’ hovered between 16 and 19%, and ABS-CBN management wondered if a romantic comedy on primetime is indeed a curse.

But despite its unimpressive ratings, ‘Since I Found You”s opponent failed to take advantage of its lukewarm audience reception. Neither ‘The One That Got Away’ nor ‘Inday Will Always Love You’ provided the necessary impact that should have given ‘Since I Found You’ a scare, even though the latter came within 1% in one of its episodes.

Notwithstanding the lack of recognition by the audience, ‘Since I Found You’ was still good enough to produce 85 episodes, which is close to the norm of a typical teleserye. Still, it was clear that viewers yawned over a primetime romantic comedy that felt out of place.

With all due respect to Dreamscape, the producer of ‘Since I Found You’, this is one of the weakest efforts that this entertainment division has ever made. For all its success and appeal (see ‘Asintado’, ‘Ang Probinsyano’), not all of their creations are destined to give audiences something worth watching.

In the end, ‘Since I Found You’ is a waste of time for ABS-CBN. Romantic comedies have no place on Primetime Bida and this series is one of a few mistakes that ABS-CBN ever made.

One can only hope that ‘Since I Found You’ will end with a lasting impression. But for a series that is boring from the start, expect a silent treatment from the audience.

In 150 Words: Since I Found You Continues to Sink

There is nothing to be proud about ‘Since I Found You’.

After recording a 22.4% rating in its pilot episode, ‘Since I Found You’s performance gradually declined as it hovered around the 18% range over the next few weeks. On Friday, the series reached a new low by garnering only a 16.4% rating.

“YOUR FACE SOUNDS FAMILIAR KIDS” STAYS ON TOP; “FPJ’s ANG PROBINSYANO” IS STILL UNRIVALED pic.twitter.com/tQeSr6j972

— ABS-CBN PR (@ABSCBNpr) May 28, 2018

The good news, however, is that its newest competitor ‘Inday Will Always Love You’ failed to take advantage of ‘Since I Found You”s ineptitude, earning only a 15.2% rating last Friday. Unfortunately, the recent poor performance of ‘Since I Found You’ could give ‘Inday Will Always Love You’ an chance to overtake, provided that GMA will be able to produce one compelling episode after another.

It may be a moral victory as far as ABS-CBN is concerned, but to viewers, it is unacceptable. Unless ‘Since I Found You’ finds a way to produce better episodes than the last, expect a cancellation notice as soon as possible.

Inday Will Always Love You to Give Since I Found You a Run for Its Money

Talk about a lethargic follow-up.

After a strong premiere week, harsh reality hits the ABS-CBN primetime romantic comedy series ‘Since I Found You’. From averaging in the 20s its first week, its ratings are now down to around 18%.

To make matters worse, its closest competitor (in this instance GMA’s ‘The One That Got Away’) made an inspiring rally to pull to within 3%. Although it may not be enough to overcome the deficit by the time the series ends tonight, it should give ABS-CBN plenty of concern when it comes to the fourth teleserye in Primetime Bida’s lineup.

Starting Monday night, a new headache for ‘Since I Found You’ will come in the form of Barbie Forteza and Derrick Monasterio. Their new series ‘Inday Will Always Love You’ is set in Cebu and will feature the culture and the sights and sounds of this popular Visayan city.

In ‘Inday Will Always Love You’, Happylou (Barbie) is a Manileña lechon store assistant who decides to return to Cebu in search of her father and to help her impoverished family who lives near the train tracks. Encountering the rich and kind Sir Philip (Ricky Davao), she begins to take care of him after the latter suffered a heart attack, and in turn, he helps Happylou search for her father.

Sir Philip also introduces Happylou to Patrick (Derrick), his nephew, and the two begin to forge a healthy relationship. But Patrick’s mother Amanda (Gladys Reyes) and his girlfriend Ericka (Kim Rodriguez) will look to put a wrench in their plans, and when Sir Philip dies, they look to make Happylou’s life a living hell.

Also part of the cast are Juancho Trivino, Manilyn Reynes, Nova Villa, Tina Paner, Super Tekla, the “Lumen Twins” Charisse and Charlotte Hermoso, Kimpoy Feliciano, Buboy Villar and Fliptop artists Mzhayt and Price Tagg. It will be directed by Monti Parungao and Rember Gelera.

If the premise of ‘Inday Will Always Love You’ sounds familiar, then one should remember another locally-themed romantic comedy in ‘I Heart Davao’. Both series were produced by GMA Public Affairs and the setting was based on a popular tourist destination in the Philippines.

But if ‘I Heart Davao”s brief run is any indication, then ‘Inday Will Always Love You’ is in for a reality check. Still, with its incoming competitor ‘Since I Found You’ not doing exactly well in spite of its ratings, one can expect ‘Inday Will Always Love You’ will enjoy a longer tenure and perhaps steal some victories from its rival.

It will be interesting to see how ‘Inday Will Always Love You’ can change the primetime romcom arms race. With that, best of luck to this series.

‘Inday Will Always Love You’ airs weeknights after ‘Kambal Karibal’ on GMA Telebabad.