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Ika-6 na Utos Extends to Saturday Afternoons

GMA gets even more desperate.

Due to so-called ‘insistent public demand’, the network announced that the teleserye ‘Ika-6 na Utos’ will now air on Saturday afternoons as well. In doing so, GMA made some history by becoming the first TV network to air a new episode of a weekday teleserye on a weekend.

The upcoming Saturday episodes of ‘Ika-6 na Utos’ will replace the short-lived and poorly-rated crime and investigation series ‘Case Solved’, which only lasted six episodes from February 18 to March 25. But can this risky move work?

According to the national Kantar Media ratings, ‘Ika-6 na Utos’ trails ‘It’s Showtime’ by around 3-4% since its premiere on December 5, 2016. While the former’s ratings were on the upswing of late (they even defeated ‘It’s Showtime’ by 0.3% on March 2), they still failed to topple the latter since the popular ‘Tawag ng Tanghalan’ segment airs at the same time.

As ‘Ika-6 na Utos’ goes deep into Saturday afternoon, they face an even tougher test. The legal drama ‘Ipaglaban Mo’ made mincemeat of ‘Case Solved’ during the past month, and with the latter raking in around 20% ratings in recent episodes, chances are ‘Ika-6 na Utos’ is in for a reality check.

To make matters worse for ‘Ika-6 na Utos’, the viewers’ demands for a sixth episode every weekend could prove too much to ask for. Let’s face it, the need for variety on television is obvious here, and GMA’s desperate move to extend ‘Ika-6 na Utos’ to Saturday afternoons could easily tire out even the most demanding of viewers.

That said, GMA’s daring move to extend ‘Ika-6 na Utos’ to Saturdays may come back to haunt them. After all, everybody wants a break from watching teleseryes each and every weekend, but for GMA, all roads lead to disaster simply because of a needless opportunity to boost ratings.

Sorry GMA, but this is not going to work, regardless of what the viewers say.

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drama, entertainment, Philippines, television

‘Ipaglaban Mo’ Has Finally Met Its Match

After a promising start, ‘Ipaglaban Mo”s fortunes have taken a dip in recent months. The entry of GMA’s ‘Karelasyon’ only made it worse. (Logo courtesy of ABS-CBN)

After dominating the post-noontime scene on Saturdays for the early part of its run, ‘Ipaglaban Mo”s luck appears to be running out.

Thanks to a rare stroke of genius by GMA management, the renewed success of the newly-revived ‘Ipaglaban Mo’ began to wear thin. A pair of programming moves by the Kapuso network gave ABS-CBN and the father-and-son legal team of Atty. Jose and Jopet Sison a lot to worry about.

In its first two months on the air, ‘Ipaglaban Mo’ made mincemeat of ‘Startalk’, whose return to Saturday afternoons failed to arrest their continuing ratings decline. Then on August 16, 2014, GMA switched the timeslots of ‘Startalk’ and ‘Wish Ko Lang’, and from there, ‘Ipaglaban Mo”s fortunes took a slight dip.

But it was the entry of ‘Karelasyon’ which gave ‘Ipaglaban Mo’ its stiffest challenge yet. After one month, the latter was just lucky to survive on ABS-CBN’s trusted provider Kantar Media, but the same cannot be said on the figures provided by GMA’s own partner AGB Nielsen.

Here is the comparative ratings between ‘Karelasyon’ and ‘Ipaglaban Mo’ according to both AGB Nielsen and Kantar Media.

April 11

Karelasyon (16.5%) over Ipaglaban Mo (8.1%) – AGB Nielsen

Ipaglaban Mo (14.8%) over Karelasyon (11.9%) – Kantar Media

April 18

Karelasyon (17.3%) over Ipaglaban Mo (8.6%) – AGB Nielsen

Ipaglaban Mo (14.7%) over Karelasyon (11.8%) – Kantar Media

April 25

Karelasyon (20%) over Ipaglaban Mo (7.8%) – AGB Nielsen

Karelasyon (13.7%) over Ipaglaban Mo (12.9%) – Kantar Media

May 2

Karelasyon (16.3%) over Ipaglaban Mo (10.3%) – AGB Nielsen

Ipaglaban Mo (16.3%) over Karelasyon (12.6%) – Kantar Media

May 9

Karelasyon (14.1%) over Ipaglaban Mo (10.1%) – AGB Nielsen

Ipaglaban Mo (15.2%) over Karelasyon (12.4%) – Kantar Media

Based on the figures, ‘Karelasyon’ proved to be a thorn on ‘Ipaglaban Mo”s side, at least according to AGB Nielsen. However, the only time ‘Karelasyon’ swept both Kantar and Nielsen to date was on the April 25 episode starring Rocco Nacino and Kris Bernal, defeating the ‘Ipaglaban Mo’ episode starring Andrea del Rosario and Yam Concepcion.

While ‘Karelasyon’ only managed to beat ‘Ipaglaban Mo’ once in Kantar so far, they proved to be a more competent program than the latter’s first two opponents in ‘Startalk’ and ‘Wish Ko Lang’, based on its double-digit rating performances.

That said, it is clear that ‘Ipaglaban Mo’ is no longer the ratings juggernaut it once was. The program’s initial run of dominance is now a distant memory.

‘Karelasyon”s surprising success should only strengthen ‘Ipaglaban Mo”s resolve. A tweak or two is needed to restore ‘Ipaglaban Mo”s former glory, otherwise everything will go ‘Karelasyon”s way.

And that should only concern ABS-CBN even further.

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