Tag Archives: Itimbre Mo Kay Tulfo

news, Philippines, public affairs, television

Aksyon sa Tanghali’s Biggest Weakness

If there is one noontime newscast not worth watching, it is ‘Aksyon sa Tanghali’.

For the most part, the newscast is handled by Raffy Tulfo. But unlike rival big network noontime newscasts such as GMA News TV’s ‘Balitanghali’, DZMM TeleRadyo’s ‘Radyo Patrol Balita Alas-Dose’ and ‘Headline Pilipinas’, and ANC’s ‘Dateline Philippines’, ‘Aksyon sa Tanghali’ is treated more like a public service program than a newscast.

The reason: ‘Itimbre Mo Kay Tulfo’, the ‘Wanted sa Radyo’ spinoff that airs on select episodes of ‘Aksyon sa Tanghali’.

‘Itimbre Mo Kay Tulfo’ was established sometime following the cancellation of ‘T3 Alliance’, the public service show hosted by Raffy Tulfo and his brothers Ben and Erwin. As mentioned earlier, it is a spinoff of ‘Wanted sa Radyo’, in which it gives all people an opportunity to voice their complaints through Raffy himself.

To be honest, ‘Itimbre Mo Kay Tulfo’ is not a bad segment. There is nothing wrong about resolving conflicts or incidents, which is the main agenda of ‘Itimbre Mo Kay Tulfo’.

However, placing it as a segment on ‘Aksyon sa Tanghali’ is too much for the said newscast. This led to more potential news reports getting drowned out in favor of ‘Itimbre Mo Kay Tulfo’.

It would have been better if ‘Itimbre Mo Kay Tulfo’ becomes a standalone program, and perhaps revive the ‘Wanted’ TV program that once aired on TV5. Or, they could relieve Raffy Tulfo from his anchoring duties and move ‘Wanted sa Radyo’ to noontime so that he can still come to work on that hour.

Overall, ‘Aksyon sa Tanghali”s current form puts them in a more dubious distinction, earning a place on MediaNewser.com’s Dishonor Roll for their 2016 Winners and Losers List. Luchi Cruz-Valdes’ inability to fix this newscast puts ‘Aksyon sa Tanghali’ in an unfavorable light compared to its noontime rivals.

But without any suitable replacements, it looks like TV5 will be stuck with not only Raffy Tulfo, but also the public service segment that is ‘Itimbre Mo Kay Tulfo’ for the time being. That said, changes should be in the offing for ‘Aksyon sa Tanghali’, because if this keeps up, the negative accolades will continue to pile up.

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news, Philippines, politics, public affairs, television

News5 Anchors Go Solo, But Is It Worth the Risk?

News5 is making changes, sort of.

As reported yesterday by MediaNewser.com, three of TV5’s ‘Aksyon’ newscasts will have just one anchor each. The anchors for each newscast are:

  • Cheryl Cosim (Aksyon sa Umaga)
  • Raffy Tulfo (Aksyon sa Tanghali)
  • Ed Lingao (Aksyon Tonite)

This was in reaction to the recent departures of several News5 talent (e.g. Martin Andanar and Cherie Mercado), some of whom were hired by the administration of President Rodrigo Duterte. As for ‘Aksyon Prime’, they will retain a two-anchor setup with Erwin Tulfo and Luchi Cruz-Valdes.

The one-anchor setup actually got underway with ‘Aksyon sa Tanghali’, when TV5 chose not to give Raffy Tulfo a replacement partner starting July 18. However, the possibility of just one anchor on the newscasts was not realized until Cheryl Cosim hinted recently on Instagram of her last remaining days as co-anchor of ‘Aksyon Tonite’.

‘Aksyon sa Umaga’, the other newscast that Cheryl anchors nowadays, will be most affected by the new setup. The show will lose co-hosts Grace Lee, France Noguera, Renz Ongkiko, Jeff Caparas, and Atty. Mel Sta. Maria, and viewers could feel concerned about the impracticality of one anchor handling a long 90-minute newscast.

Despite the decision, criticism continued to haunt News5, especially their decision to retain Raffy Tulfo for ‘Aksyon sa Tanghali’. As noted previously in Part I of News5 Needs a Revamp, ‘Aksyon sa Tanghali’ was mostly sensationalized and similar to Raffy’s radio show ‘Wanted sa Radyo’, thanks in large part to the ‘Itimbre Mo Kay Tulfo’ segment.

Many also criticized News5’s decision to drop Atty. Mel Sta. Maria from ‘Aksyon sa Umaga’. Considering that both Cheryl and Atty. Mel were praised for giving new life and credibility back into the newscast, this was a decision that will undoubtedly question News5’s commitment to improve its news programs.

The truth is, Luchi Cruz-Valdes should have done a lot more. Using just one anchor for three of the ‘Aksyon’ newscasts will not change how viewers negatively perceive News5, especially when the presence of the Tulfo brothers were brought up to the discussion.

That said, it is obvious that a full-scale revamp is still a necessity for News5. Unless they promote more deserving reporters to anchor status, hire fresh graduates from journalism and mass communications courses, and change their approach to news reporting to a more ‘global’ approach, News5’s negative reputation will continue to haunt them in the years to come.

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news, Philippines, politics, public affairs, television

News5 Needs a Revamp (Part I)

The problems surrounding TV5 has also spread to the news department.

Within two months, News5 lost two of its regular anchors to the government of President Rodrigo Duterte. In early June, Martin Andanar was appointed secretary of the Presidential Communication and Operations Office, then just recently, Cherie Mercado accepted the post of spokesperson by the Department of Transportation.

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The task given to me by President Rody Duterte, to bring our government media agencies back to its good old glory days, is colossal. This requires a clear vision, 100% dedication, extraordinary capacity, political will and the grit to fight inefficiencies caused by corruption. Difficult as it may be, I wholeheartedly accepted the challenge to serve our 16th President and our Country. Now, I'm in the process of hiring the best, the brightest and the boldest. My friends, I ask for your fervent prayers and support because the road ahead will be long and rough. Thank you President Digong for the full trust and confidence. It is truly an honor to be in your cabinet. Like what President Digong always says again and again, "STOP". Yes I will do everything to STOP corruption at the Presidential Communication and Operations Office. That's my commitment. #DU30 #Stop #ChangeIsComing

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Martin had been the face of News5 for many years, having served as an anchor and executive, as well as the voice of Radyo5 92.3 News FM. On the other hand, Cherie was a holdover from ABC 5 during the ownership of Tonyboy Cojuangco, having been employed by the network for over a decade.

Ironically, their departures were felt by the Tulfo brothers themselves. Since Martin’s departure, Erwin Tulfo has become the sole host of his Radyo5 program ‘Punto Asintado’, while brother Raffy remained the lone anchor of ‘Aksyon sa Tanghali’ following Cherie’s departure (though at times he was paired with usual weather reporter Marga Vargas).

In addition, Cherie’s radio program ‘Trabaho Lang’ was cancelled following her resignation. That said, it was clear to News5 that their decision to leave for the government is a bitter pill to swallow.

But their departures are not the only reason why News5 is at an all-time low. Programming, content and questionable personnel decisions have become the Achilles’ heel of the division for a long time, and it dragged TV5 further down once they underwent a total housecleaning.

For instance, ‘Aksyon sa Tanghali’, the newscast anchored by Raffy Tulfo, borders more towards sensationalized news. In fact, the show goes as far as to be considered a ‘Wanted sa Radyo’ in newscast form, mainly due to the inclusion of the ‘Itimbre Mo Kay Tulfo’ segment.

In contrast, ‘Aksyon Tonite’ anchors Ed Lingao and Cheryl Cosim have done a great job minimizing sensationalized news in favor of national issues. That said, it’s hard to fathom why ‘Aksyon”s other newscasts failed to follow the example set by ‘Aksyon Tonite’.

Radyo5 92.3 News FM also has its own share of problems, due to the presence of vacant timeslots. The fact that they lacked any capable personnel to host its programs is a clear sign that the only news-centric FM radio station in the country is on the rocks.

The lack of public service and commentary programs on TV5 are also glaring. The only such programs that currently air on TV5 right now are ‘ReAksyon’ and ‘Alagang Kapatid’, with ‘History with Lourd’ and ‘Public Atorni’ airing reruns.

Their hiring of ‘EMAJs’ (entertainers masquerading as journalists) have also affected the division. Let’s face it, no one would want guys like Jun Sabayton, Lourd de Veyra, Grace Lee and Shawn Yao to man the network’s news coverage.

Finally, AksyonTV’s decision to end most of its Radyo5 simulcasts in favor of blocktimers such as ‘EZ Shop’, ‘Shop TV’ and ‘Shop Japan’ is a clear sign that News5 is no longer intent on sustaining the embattled channel. That said, AksyonTV could be on the verge of becoming a predominantly sports channel in a similar vein as ABS-CBN Sports+Action.

So what urgent plans are needed for News5 to regain its old glory? Find out this Thursday on Part II of this article.

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