entertainment, Philippines, talent show, television, variety show

Another Installment of Tawag ng Tanghalan Could Burn Out Viewers After Short Hiatus

That didn’t take long too.

Only a few weeks after crowning Janine Berdin as the second adult champion of ‘Tawag ng Tanghalan’, ‘It’s Showtime’ wasted little time in once again presenting the ever-popular singing competition. But the question is, will this cause a ‘burnout’ to the madlang pipol?

Since its return to the small screen on January 2, 2016, there have been four separate editions of ‘Tawag ng Tanghalan’ that took place on ‘It’s Showtime’. A look at the following editions suggest that ‘It’s Showtime’ has been holding the competition at a seemingly non-stop pace.

  • Tawag ng Tanghalan 1: January 2, 2016-March 11, 2017 (370 days); won by Noven Belleza
  • Tawag ng Tanghalan Kids: March 13-June 10, 2017 (75 days); won by Jhon Clyd Talili
  • Tawag ng Tanghalan 2: June 12, 2017-June 2, 2018 (303 days); won by Janine Berdin
  • Tawag ng Tanghalan 3: June 25, 2018-present (4 days and counting)

In all, ‘Tawag ng Tanghalan’ accumulated a total of 752 episodes. That total alone is equal to around nine 80-episode teleseryes combined.

The only time the competition really took a break was from June 4-23, and that was when ‘It’s Showtime’ tried to experiment with the Talent Olympics segment to appease the viewers. However, the segment only lasted a few episodes and it forced the show to bring back the Season 2 finalists for a return engagement.

Even though ‘It’s Showtime’ continues to win over ‘Eat Bulaga’ (and even ‘Contessa’) in the ratings behind ‘Tawag ng Tanghalan’, at this point the segment’s biggest concern is its staying power. Having held almost non-stop for over two years, the least that the show could have done is to take a long breather, but instead, ‘Tawag ng Tanghalan’ was back on track after a rather pedestrian three weeks.

That said, can viewers remain invested in the competition? After all, holding a popular singing competition for the last two years can be cause for exhaustion, impatience and boredom.

The least that ‘It’s Showtime’ can do now is to maintain if not enhance the ‘Tawag ng Tanghalan’ experience, but not to the point of going overtime like they have been doing of late. That’s easier said than done though, and if they make a mistake or two of dragging the product to the limit, viewers may lose interest.

The next few months will be a litmus test to see if ‘Tawag ng Tanghalan’ will still have some juice left after over two years of virtually non-stop competition. With that in mind, it is up to ‘It’s Showtime’ to either keep the good times going or suffer the consequences (we’re looking at you, Vice Ganda).

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comedy, entertainment, humor, Philippines, television, variety show

Tawag ng Tanghalan 2 Finale Scores Big, But Not Big Enough

Talk about a complete turnaround.

Saturday’s ‘Tawag ng Tanghalan’ finale on ABS-CBN’s ‘It’s Showtime’ scored a whopping 31% in the Kantar ratings. On the other hand, GMA’s ‘Eat Bulaga’ earned a paltry 9.5% as it tried to keep up with Seen-A-Like, Sing-A-Like, Guhit Bulaga and other promotional gimmicks.

The finale of ‘Tawag ng Tanghalan’ saw 16-year-old Janine Berdin outlast five other aspiring singers to win P2 million, a house and lot and a management contract among other prizes. Her final piece saw her belt out a medley of hits from Bamboo, which immediately trended on social media and received millions of views on YouTube.

Despite the blowout win, ‘Tawag ng Tanghalan”s 31% rating was still a far cry from the 40.1% rating of ‘Eat Bulaga”s Sa Tamang Panahon in 2015. Nevertheless, ‘It’s Showtime’ should be more than satisfied with the finale’s ratings considering the segment’s consistently strong performance since its 2016 debut.

For now, though, ‘Tawag ng Tanghalan’ will not continue after a run of over two years (this includes two adult editions and a kids’ edition). Instead, ‘It’s Showtime’ will devote its time to a couple of other segments such as Miss Q&A and Mini Me.

But without ‘Tawag ng Tanghalan’ to hold the fort, it remains to be seen if ‘It’s Showtime’ will remain a winner despite the temporary hiatus of its most popular segment. That said, an imposing challenge awaits this noontime show as it tries to pick up the pieces post-‘Tawag ng Tanghalan’.

As for ‘Eat Bulaga’, there is nothing to worry about its poor ratings that day. Considering the show has no chance of pulling off the upset, the best that they did was to reveal a couple of old tricks to satisfy its loyal fanbase (being a show that is nearing 39 years old, it looks like they have nothing left to prove).

Oh, and one more thing: stop putting Alden Richards and Maine Mendoza together once and for all. With all due respect to AlDub Nation, they have outlived their usefulness as a love team (in fact, Maine already said that she and Alden were only friends and not in a relationship) and they should be better off thriving on their own.

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