The Last Week of Since I Found You

Glad that’s over.

In many ways, ‘Since I Found You”s final week is a merciful end to a series that has never found its footing from day one. And while this romantic comedy series outplayed its competition, it failed to impress viewers left and right.

#SinceIFoundYou the FINALE week❤️ pic.twitter.com/F0q3cBrP7p

— Dreamscape (@DreamscapePH) August 4, 2018

‘Since I Found You’ first set foot on April 16, 2018 replacing the tearjerking family drama ‘The Good Son’. The series marked the first television project for the ‘Kita Kita’ tandem of Empoy Marquez and Alessandra de Rossi, and they were joined by Piolo Pascual, Arci Muñoz and JC de Vera.

While ‘Since I Found You’ came out firing by averaging in the 20s its first two weeks, it failed to sustain its magical start the rest of the way. Since then, ‘Since I Found You’ hovered between 16 and 19%, and ABS-CBN management wondered if a romantic comedy on primetime is indeed a curse.

But despite its unimpressive ratings, ‘Since I Found You”s opponent failed to take advantage of its lukewarm audience reception. Neither ‘The One That Got Away’ nor ‘Inday Will Always Love You’ provided the necessary impact that should have given ‘Since I Found You’ a scare, even though the latter came within 1% in one of its episodes.

Notwithstanding the lack of recognition by the audience, ‘Since I Found You’ was still good enough to produce 85 episodes, which is close to the norm of a typical teleserye. Still, it was clear that viewers yawned over a primetime romantic comedy that felt out of place.

With all due respect to Dreamscape, the producer of ‘Since I Found You’, this is one of the weakest efforts that this entertainment division has ever made. For all its success and appeal (see ‘Asintado’, ‘Ang Probinsyano’), not all of their creations are destined to give audiences something worth watching.

In the end, ‘Since I Found You’ is a waste of time for ABS-CBN. Romantic comedies have no place on Primetime Bida and this series is one of a few mistakes that ABS-CBN ever made.

One can only hope that ‘Since I Found You’ will end with a lasting impression. But for a series that is boring from the start, expect a silent treatment from the audience.

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Since I Found You to Air on Primetime Bida Tonight

It seems like romantic comedies on Primetime Bida are a bad fit.

Over the last two years, the fourth slot of Primetime Bida was dominated by romcoms, yet despite winning in the ratings, viewers were left unsatisfied and bored over the direction ABS-CBN took. One commenter even went so far as labeling these evening romantic comedies as ‘antok-seryes’.

Last year, ABS-CBN went the more serious route and aired ‘The Good Son’ on the fourth slot. Somehow it worked; the series averaged around 20% and viewers were once again invested into its heart-wrenching and heavy storyline, a far cry from the romance and good vibes of its predecessors.

However, ABS-CBN decided to replace ‘The Good Son’ with yet another romantic comedy. Only this time, it will feature an unlikely love team.

Remember the movie ‘Kita Kita’ starring Empoy and Alessandra de Rossi? After the surprising success of the film, ABS-CBN will look to capitalize on the popularity of AlEmpoy by giving them a more prominent role in the upcoming series ‘Since I Found You’.

Also starring Piolo Pascual, JC de Vera and Arci Muñoz, ‘Since I Found You’ features the story of five individuals whose lives soon change in a heartbeat. The lead characters are as follows:

• Nathan (Piolo), an accomplished businessman and boss of a construction company, is charismatic and good-looking yet employees are scared of his strict leadership.
• Dani (Arci), the company practicumer, soon falls in love with Nathan.
• Ginno (JC), Nathan’s assistant, becomes Dani’s own boss, but later on shows some affection for her.
• Janice (Alessandra), Nathan’s secretary, also expresses her feelings towards Nathan.
• James (Empoy), the company driver and comic relief, has a crush on Janice even as she constantly rejects him.

The cast of ‘Since I Found You’ will also include Carmi Martin, John Lapus, Vivoree Esclito, Isabel Oli, Cholo Barretto, and Michael de Mesa. It will be directed by Antoinette Jadaone.

If the performance of more recent primetime romantic comedies is of any indication, then ‘Since I Found You’ is in for a real challenge. Anything more than 20% in the ratings is vindication for the genre, but anything less than that is deemed a failure even if it still wins.

The ball is now on ABS-CBN’s court to prove its doubters wrong. Good luck.

‘Since I Found You’ airs weeknights after ‘Bagani’ on ABS-CBN Primetime Bida.

The Better Half Nears Its All-or-Nothing Finale

Call it the ‘All-or-Nothing’ finale.

On Friday, September 8, ABS-CBN’s long-running afternoon drama ‘The Better Half’ will air its final episode. The series, starring Shaina Magdayao, Carlo Aquino, JC de Vera and Denise Laurel, has been on the air since February 13, and even though it was a great series, there were some bumps on the road they had to endure.

When it first premiered, ‘The Better Half’ was following in the footsteps of ‘Doble Kara’, an ABS-CBN afternoon drama series that lasted over a year. However, ABS-CBN tempered expectations for the former, realizing that it’s not going to be easy following a series that was overwhelmingly long and successful.

Four different opponents from GMA’s Afternoon Prime faced ‘The Better Half’. Between February 13 and April 21, ‘The Better Half’ was slotted in Kapamilya Gold’s leadoff position and fared particularly well against ‘Hahamakin ang Lahat’ and ‘Legally Blind’.

But from April 24 onwards, ABS-CBN moved ‘The Better Half’ to the second slot in order to accommodate ‘Pusong Ligaw’. Despite the change of timeslot, ‘The Better Half’ maintained its dominance, dispatching the rather short-lived GMA afternoon series ‘D’Originals’ in the process.

‘Haplos’ then became the fourth and final opponent of ‘The Better Half’, and at first, the latter’s winning ways continued. However, a late August slump drastically changed ‘The Better Half”s fortunes, prompting ABS-CBN to finally pull the plug.

While ‘The Better Half’ was mostly dominant in a run that spanned 147 episodes, the recent decline it endured made it clear that it has seen better days. ABS-CBN would have been wise to end ‘The Better Half’ while still on a roll, but alas, they allowed the series to stay too long and fall from its wheels.

Regardless of how it finished, the Kapamilya network should be proud of what ‘The Better Half’ was able to do. The series may have enhanced the reputations of established lead actors Shaina Magdayao, JC de Vera and Denise Laurel, but for Carlo Aquino, the return to the star-studded limelight was worth the price of admission.

Come this Friday, a shocking finish awaits viewers of ‘The Better Half’. But it remains to be seen if it will end with either a bang or a whimper.

 

The Better Half’s Next Challenger: Haplos

Hot or cold is the description of ‘The Better Half’s ratings of late.

The ongoing ABS-CBN afternoon drama consistently won the battle against the soon-to-be short-lived series ‘D’Originals’ since moving to the late afternoon slot. Despite that, the show’s ratings have fluctuated between 11% and 15%.

Still, a win is a win, and ABS-CBN is somewhat pleased with the way ‘The Better Half’ has performed. Come this Monday, however, a new challenger awaits.

Enter ‘Haplos’, GMA’s latest offering on the Afternoon Prime block. This upcoming series will be headlined by Sanya Lopez, Rocco Nacino, Thea Tolentino and Pancho Magno.

In ‘Haplos’, Sanya is Angela, a physical therapy undergraduate with a quiet and peaceful upbringing. She is in love with Gerald (Rocco), but unknown to her, she has a special gift that, when she is touched, can heal illnesses and emotional wounds.

Angela also caught the attention of Benedict (Pancho), a fitness instructor whose goal is to become a successful businessman with a trophy wife. But the biggest rival in her life turned out to be her half-sister Lucille (Thea), whose gift of darkness is used in an attempt to jeopardize Angela’s career and personal life.

‘Haplos’ also stars Patricia Javier, Emilio Garcia, Francine Prieto, Diva Montealba and Ms. Celia Rodriguez. The series will be directed by Gil Tejada Jr.

If the unpredictable ratings of ‘The Better Half’ is any indication, then GMA hopes that ‘Haplos’ will perform much better than ‘D’Originals’ did. However, a mere 11-12% or less in the ratings will not satisfy both the network and its viewers.

It will be interesting to see how the up-and-coming quartet of Sanya Lopez, Rocco Nacino, Thea Tolentino and Pancho Magno will perform in a leading role. Going up against ‘The Better Half”s veteran quartet of Shaina Magdayao, Carlo Aquino, Denise Laurel and JC de Vera will be a challenge, but if ‘Haplos’ provides a serious challenge, then it should bode well for them.

‘Haplos’ airs weekdays after ‘Impostora’ on GMA Afternoon Prime.

Legally Blind Concludes This Friday

So long, ‘Legally Blind’.

The finale of this tension-filled GMA Afternoon Prime drama will air tomorrow afternoon, 83 episodes after the story of blind lawyer Grace (Janine Gutierrez) began. But while its episode total is more than enough by typical teleserye standards, ‘Legally Blind’ proved to be anything but a success.

When ‘Legally Blind’ first premiered, it had to face stiff competition against ABS-CBN’s ‘The Better Half’, an equally dramatic series starring Shaina Magdayao, Carlo Aquino, JC de Vera and Denise Laurel. While the former earned some victories against the latter, on average, ‘The Better Half’ scored 15%, 2-3% better than ‘Legally Blind’.

On April 24, 2017, ABS-CBN premiered another kabitserye in ‘Pusong Ligaw’, which stars Beauty Gonzalez, Bianca King, Joem Bascon and Raymond Bagatsing. But instead of replacing ‘The Greatest Love’ in its vacated timeslot, the network decided to place ‘Pusong Ligaw’ opposite ‘Legally Blind’.

As it turned out, ‘Pusong Ligaw’ became even more dominant than ‘The Better Half’ was in its original timeslot. A new opponent spelled doom for ‘Legally Blind’, as ‘Pusong Ligaw”s 18% average ratings were 4-5% better than the former.

It also didn’t help that viewers who watch the surprisingly successful lead-in drama ‘Ika-6 na Utos’ failed to turn out in droves to support ‘Legally Blind’ on a majority of occasions. Such is the cruel fate for GMA’s teleseryes.

Still, for Janine Gutierrez, ‘Legally Blind’ turned out to be a much better outing for her than the short-lived series ‘Once Again’. Notwithstanding its shortcomings in the ratings, its 83-episode run was nothing to be ashamed of.

The finale of ‘Legally Blind’ should be a very gripping one. Now that Grace (Janine) has regained her sight, will justice finally prevail, or will she end up behind bars?

Viewers can only hope that this impending finale will make a lasting impression. This is ‘Legally Blind”s last chance to stand out, and they look to go out with a bang.

UPDATE: For some unknown reason, GMA extended ‘Legally Blind’ for another two weeks. Thus its finale will now be aired on Friday, June 30.

A New Opponent for The Better Half One Week Into Its Run

After only five episodes, ‘The Better Half’ finds itself with new competition.

The now-ongoing ABS-CBN afternoon drama series premiered last Monday against the GMA Afternoon Prime series ‘Hahamakin ang Lahat’. As it turned out, however, ‘The Better Half’ did not have enough time to warm up, as GMA announced that ‘Hahamakin ang Lahat’ would end during that week.

Nevertheless, ‘The Better Half’ premiered strongly with a 16.8% national rating, which is 3.1% higher than ‘Hahamakin ang Lahat”s 76th episode. While figures for the remainder of the week remain unavailable at the moment, it is safe to say that ‘The Better Half’ got the best of the departing ‘Hahamakin ang Lahat’.

Next up for Shaina Magdayao, Carlo Aquino, Denise Laurel and JC de Vera will be the upcoming GMA afternoon drama series ‘Legally Blind’. The series will mark the return of Janine Gutierrez to the small screen, several months after starring in the ill-fated primetime series ‘Once Again’ with Aljur Abrenica.

In ‘Legally Blind’, Grace (Janine) is an aspiring lawyer who lost her sight after she was raped by an unknown culprit. After successfully earning her stripes as a lawyer, she met Edward (Mikael Daez), a rich businessman who not only helps her in the search for justice, but also falls in love with her.

Along the way, Grace’s plans will be put to the test by people who doubt and despise her. Whether it’s her envious younger sister Charie (Lauren Young) or her ex-boyfriend Joel (Rodjun Cruz), Grace’s hopes for attaining justice will not be easy.

The series will also star Lauren Young, Marc Abaya, Rodjun Cruz, Chanda Romero, Therese Malvar, Lucho Ayala, Ashley Rivera and Camille Torres. It will be directed by Ricky Davao.

For the rest of the first quarter and deep into the second, ‘The Better Half’ and ‘Legally Blind’ will go up against each other. But for the latter, beating the former will not be easy given its potential track record after just five episodes.

That said, GMA’s brass can only hope that Janine Gutierrez will redeem herself after a so-so performance in her last series. For ‘Legally Blind’, it is all about finding the right formula for Janine to thrive on.

‘Legally Blind airs weekdays after ‘Ika-6 na Utos’ on GMA Afternoon Prime.